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Status of Traceability between the
Global North and South
Why the Disparity; Levers to Improve
Panel: Meeting the Challenges to Certification, Traceability and Consumer Awareness in the Southern HemispherePresented by: Momo Kochen, Director of Programs and Science, MDPI
Photo Credit: Fair Trade USA
What is Traceability?
“Traceability is the ability to access any or all information relating to that which is under consideration, throughout its entire life cycle, by means of recorded identifications”
Sound Simple?
Traceability: Following the Flow of Fish
Distributing
Processing
Shipping
Retailer
Landing
Traceability: from a global North perspective
Consumer: Informational Demand
- Food safety
- IUU/ Sustainability
- Provenance
- Increased awareness means increased attention
But will the consumer pay more?
Industry: Competitive Advantage
- Insuring Market access
- Mitigating Risk and decreasing losses
- Consumer facing options
Industry: Operational Efficiency
- Sophisticated integrated operational systems (ERPs)
- Technology development
Traceability: from a global South perspective
Regulatory Demands
- Food safety regulations as basic
- International regulations (catch certificate, Certificate of origin)
Supply chain Demand
- Varied requirements requested buyer dependent
- Increased emphasis on certifications (BRC etc)
- Baseline needs are shifting
Implementation demands
- price of systems
- complexity of systems
- Complex supply chains (many actors, small volumes)
- Small scale fisheries/ inefficient production lots
Disparity: Why?
Effort Benefit
N
S
S
S N
N
N
S
Levers for Change: International
Traceability
Transparency
Levers for Change: International
• 44% of American retailers and restaurants sold mislabelled seafood
• 26-87% mislabelling occurring for common species
• Snapper (87%) and tuna (59%) most commonly mislabelled fish types
• 84% of white tuna samples found to be escolar
• 74% of food items in Sushi outlets mislabelled
Levers for Change: Regional Indonesia
Pilot project: Suitability of the PVR for small scale vessels
GPS tracking by satellite: a VMS option for small scale vessels?
Innovative data generation and technology development pilot for small scale fishery
Wageningen University led IFITT: Innovative traceability and fisheries data assimilation for management
Thank you