Parle golden arcs - packaging pitch by and then

AN

PRESENTATION

http://www.andthen.co.in/

Friday 4 July 2014

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Golden ArcsBranding and packaging design strategy presentation

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OBJECTIVERe-brand GOLDEN ARCS, to establish it as a premium snack option. Introduce a wholesome, exotic, affordable snacking experience to Indian masses.

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REASON TO BELIEVE> BAKED TO GOLDEN PERFECTION

> FILLED WITH REAL FRUITS AND CHOCOLATE

> HYGIENIC - UNTOUCHED BY HUMAN HANDS

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BRAND ATTRIBUTESEXOTIC

ASPIRATIONAL

WHOLESOME

GUILT-FREE

HYGIENIC

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CONCEPT - A2CELEBRATION IN EVERY BITE

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CONCEPT - A1CELEBRATION IN EVERY BITE

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CONCEPT - B1GOODNESS INSIDE

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CONCEPT - B2GOODNESS INSIDE

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CONCEPT - CFILLED WITH GOODNESS

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RECAP

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Food

Parle golden arcs - packaging pitch by and then