PACKAGED BEVERAGE

INNOVATIONS AND TRENDS

SNAP SHOT 2014

SNAP SHOT: THE END OF THE SODA ERA

Stated by Beverage Digest 2014

Carbonated Soft Drinks on a downhill slide for 9 years

Decline - 3% 2013 vs 1.2% in 2012 vs 1% in 2011

Also declining Fruit Beverages and Enhanced Waters

Beverage categories with growth in 2013

Ready to Drink (RTD) Coffee and Tea

Energy Drinks

Sports Drinks

Bottled Water

Coconut Water

"Even in the face of economic challenges, healthier products

thrived and even formerly floundering segments like ready-to-

drink coffee demonstrated their potential. Category success

due to products that connect with the evolving American

consumer.“ said Michael Bellas CEO Beverage Marketing

SNAP SHOT: ENERGY DRINKS SEGMENT

Energy Drinks and Shots Global: Steady10% increase in sales for10 years

Segmenting into flavors, performance or functions

Hybridization amongst all Beverage Trends

Water, Coffee, Coconut, Juice, Sports

Natural or Organic or Non GMO

Carbonation - Fizz or No Fizz?

What kind of Sweetener or Booster?

Flavors vary

Emergence of Alternative Energy drinks

RED BULL43%

MONSTER39%

ROCK STAR10%

AMP3%

NOS3%

THROTTLE1%

XYIENCE1%

Market Share

RED BULL MONSTER ROCK STAR AMP NOS THROTTLE XYIENCE

ON THE LABEL Icons and Symbols

Fair Trade, Monkey Free

Vegan, Raw, Non Dairy

No Artificial Color or Flavors

High Protein, Low Carb, Low Sodium

Non GMO, Hormone/ Antibiotic Free

Free of Gluten, Allergen, BPA, Fluoride, HFCS

Zero-Sugar, Lo Glycemic, Natural Sweetener

Certified Organic, All Natural, Sustainably Sourced

Rich in Antioxidants, Pre-Pro Biotic, Active Cultures

Cause Component – Tied into a Charity Cause

NEW TOOLS OF TECHNOLOGY

New Science and technology producing amazing

byproducts, derivatives and extracts

Numerous segmented demands for

Health, Wellness, Performance

Function Specific

Recovery and Hydration

EXAMPLES

Fiber from

Peas, Apples, Coconut, Potato, Sugar Cane

Extracts from

Coffee, Green Tea, Cacao, Lycoberry

Stevia, Dairy, Mango Seed, Baobab, Monk Fruit

Sodium/Caffeine/Sugar reducers, enhancers or extenders

CURRENT FLAVORS AND INGREDIENTS

On PulseGinger

Tangerine-

Mandarin

Kale

Beet

Lemongrass

Dragonfruit

Hibiscus

Passion Fruit

Sea Salt

Cajeta-Caramel

Hazelnut

Dates -Figs

Cucumber

Mocktails

StandardizedBlueberry

Raspberry

Pomegranate

Orange

Pineapple

Key Lime

Peach

Grapefruit

SegmentingCoconut – Fusion

Mango - Blends

Superfruit BlendsLychee Acai Goji

Apple Varietals

Tea Varietals

Chai - Oolong

Florals - Roots

Sencha - Matcha

Green -White

Cherry VarietalsBing

Tart- Sour

Acerola

Dark

Aloe

Regional Influences: South East Asia, Southern & Central America, Caribbean, MidEast, Africa, Scandinavian

EmergingChia

Cactus Pear

Turmeric

Yuzu

Ube - Taro

Calamansi

Soursop

Tamarind

Star Fruit

Blackcurrant

Elderflower

Aronia berry

Persimmon

Rhubarb

Savory Herb Blends

FLAVOR AND INGREDIENT COMBOS

ALTERNATIVE SWEETENERSObesity and Diabetes Soaring has caused the need for

alternative sweeteners and lower glycemic intake requirements

Stevia Blends, Derivatives and Isolates

Agave and Date Syrup

Evaporated Cane Juice

Coconut Sugar

BaoBab

Monkfruit

Erythritol

"The industry's headwinds are not abating, and results are

worsening," said John Sicher, editor and publisher at Beverage

Digest. "This puts a premium on sweetener innovation."

NATURAL SODA

Clean Flavors

Clean Labels – Natural or Organic

Lower in Cal and Carb

New Fusion Flavors

NEW WATERS

Cactus

Birch Tree

Watermelon

Barley

COCONUT WATER - TREND MASH UP

Coconut Water is Segmenting

Trend Mash-Up

Flavor Blends

Pure or Raw

Energy Water

Sparkling

Coffee

PACKAGED WATERS

Premium, Enhanced, Infused or Fortified

High Ph Alkaline

Triple Filtered

Hydrogenated

Natural Spring

Red Lava

Mineral Infused

Purified, Ionized

Added Electrolytes

Water Flavor Enhancers

FUNCTIONAL PERFORMANCE - ENERGY Energy Drinks/Shots/Tablets - Segmentation

Clean Label - Organic, Non Gmo, Natural, High Ph

Flavor Diversification – Demographic Specific Niche

Alternative Boost

Coconut Water

Trend Mash-UP

FUNCTIONAL PERFORMANCE - REPLENISH High Protein Lo Carb

Workout recovery meal supplement

Fortified Nutritional Supplements

Antioxidants, Fiber, Probiotics, Vitamins

Trend Mash-Up

FUNCTIONAL PERFORMANCE -HYDRATION Athletic Hydration/Endurance/Recovery -Segmentation

Demographic Generational Specific

Clean Label All - Natural, LoCarb, Zero Sugar

Fortified or Enhanced

Frozen Push Pop

Flavors

FUNCTIONAL PERFORMANCE - SLIMMER

Weight Conscious, Slimming, or Appetite Suppressive

Women skewed think Bethanny “Skinny Girl”

Shakes, Waters, Teas, Aides, Juices

Mixer, Cocktail, Beer, Wine

FUNCTIONAL PERFORMANCE - MOOD

Wellness, Stress Relief, Calm, Joy, Rest, Focus, Love, Centered

Mood Altering Beverages

How do you want to feel?

How do you not want to feel?

FUNCTIONAL PERFORMANCE - BIOLOGIC

Bio Specific- Mental Focus, Vision, Gastrointestinal

FUNCTIONAL PERFORMANCE - BIOLOGIC New World Ayurvetic Lifestyle

Turmeric, Chia, Ginger

BEVERAGES WITH BENEFITS

Cold Pressed Juice Blends

Savory Blends

Power Energy Fuels

Wellness Fountain

Bag n Box Gun available

Elixirs – Natural Potions

Superfoods – Nutrient Rich

Kale

Beets

Spinach

Grains

Cayenne

DAIRY – TREND MASH UP Sparkling Dairy Beverage

Lactose Free A2 Milk

Drinkable Oats, Yogurts and Kefir

Organic Flavored Milk

Protein Fortified

ALTERNATIVE DAIRY – TREND MASH-UP Almond Milk out performing Coconut and Soy– new Macadamia Nut

Segmenting in flavors and trends

Camel, Goat

Alternative Milks segmenting into frozen desserts

Non Dairy Kefir and Yogurt

Blended with Green Tea, Coconut Water, Ginger

TEA – READY TO DRINK Tea Brewed RTD

Brand Licensing - Bob Marley, Ed Begley, Oprah

New Varietals of Tea

Tea Shots emerge in small cans

Blends Tea – Juice - Ades

Mocktails

TEA – LOOSE LEAF Tea Loose Leaf - Segmenting

Varietals Emerge – Roots, Leaves, Barks

Global, Cultural and Regional

Savory Blends

Indulgent

Mocktail

COFFEE – READY TO DRINK

Coffee Brewed RTD Segmenting Clean Label - Fair Trade - Non GMO

Small Batch – Rare Bean

Alternative Blends

Irreverent Marketing

Celebrity Brand Licensing

Bob Marley Stirs it Up

Ed Begley

CRAFTED - CIDER EXPLOSION

The Craft Beer movement has spilled over into the pressed Cider Business

FLAVORED ALCOHOL

On Trend with New Flavors – Mash Up Natural Flavors

Indulgent Flavors

Whimsical

MIXERS

Clean Labels – Natural or Organic

Lower in Cal and Carb

Classic Clean Flavors

BRAND EXTENSIONS

Marley Teas branches into Coffee

Honest Tea branches into Soda

Special K branches into Protein Shakes

Oprah and Starbucks

Ed Begley

PACKAGING – SNAP SHOT Coke goes to carton 6 packs for Variety

Juice in Box with spigot

Small Cans

Aseptic – Tetra Pak BPA Free Plastic Premium Glass Bottle Poppy Colors in Primary Blocks

MOOD FOR FOOD BRAND GROUP

Find Us See Us Join Us Hear Us Show Us Share Us Follow Us

Global Food and Beverage ConsultantsInsight, Innovation and Implementation

25 Years Specializing in Restaurant Systems, Commercial Manufacturing, and Consumer Packaged Goods

Core Competencies Research, Forecasting, Strategy, Innovation, Analysis, Engineering, Optimization

Gina Galvan and Associates

Mood for Food Brand Group

1351 E Chapman Ave. #59

Fullerton, Ca 92831

714-869-3991

www.moodforfood.com