Pakistan Meat Industry and future scope

Meat

Meat is animal flesh that is eaten as food.• The importance of meat and meat animals - Quranic versus:

And we have Subjected them to their use, so that some of them they use for riding And some (others) they eat (Yasin:73).

Of the cattle are some for burden and some for meat (Al-Anam:143).

Allah, it is He Who has made cattle for you, that you may ride on some of them and of some you eat (Al-Mumen:79).

And the cattle, He has created them for you; in them there is warmth (warm clothing), and numerous benefits, and of them you eat (An-Nahl:5).

Meat Industry and its scopeTotal meat production (09-10) 2.965 ml. tons

Beef Production 1.655 ml. tonsMutton Production 0.603 ml. tonsPoultry Meat 0.707 ml. tons

Meat marketButchers operated shops, many slaughter at shopsFresh meat sold, only a few chilled meat selling establishments

Meat industry80 % slaughtering done outside out side slaughterhouses11 private sector slaughter houses registered by Animal Quarantine

Deptt.Total export is <0.6 percent of the production

Chemical composition of meat

Meat Production (2013-2014)Meat production Tons• Beef 1887• Mutton 657• Poultry 987 Total – Meat 3531

Per Capita meat consumption

Source Kg• Beef 7.26• Mutton 2.80• Poultry 4.90• Total – Meat 14.96

Beef and mutton production system in Pakistan

No specific system of red meat production is practiced in Pakistan.

Mostly the beef animals cows and buffaloes are kept for milk purpose.

Beef animals comes as by-products of dairy animals and from end of

carrier animals.

Commercial beef farming (on very small scale)

Current Meat production system

• Low input low output system.

• Traditional meat marketing remains a constraint in the development of meat industry.

• The current meat marketing system provides almost no motivation to produce quality meat.

• The district authorities fix retail price of mutton and beef. No allowance in price is given for quality.

• The pricing policy is consumer oriented and does not aid livestock producer.

Cont…• Lack of technical guidance• Operational problems• Involvement of middle man• Absence of processing & packing• Marketing channels not organized• There is no concept of concentrate feeding.• There are heavy transportation losses.

Cont… Unhygienic processing.

Health and environmental hazards.

There is no value addition of meat products.

Wastage of valuable byproducts.

No concept of quality meat production.

Animals are slaughtered in slaughterhouse without the supervision of veterinarian

No modern meat technology system

No organized marketing system

Future Potential• Productivity Enhancement

• Value Addition• Modern Abattoirs & Processing Units

• Building Supply Chains ~ market linkages

• Genetics ~ Artificial Insemination, breed improvement

• Halal Market

Cont..• The export of meat and meat products is resulting in high source of

foreign income.

• There is a great demand of meat in middle east countries, and other Muslim countries being halal method of slaughtering.

• Pakistan has great potential of exporting meat.

• Moreover intestines are exported for sausage industry.

• Leather goods of Pakistan have gained a good share of international market.

Cont…• The Pakistani exports can be further enhanced by improving current

status of meat production and quality of skins and hides.

• Pakistan is among the largest goat producing countries, and have high population of livestock but exports figures are very small.

• While India has become 5th largest meat exporting country.

Meat exporters of Pakistan

Global Market for Halal

• World Muslim population of 2 billion out of 6.5 billion World population

• With average annual growth rate of about 1.80% per annum. approximately 117,000,000 per yr. increase which does not include

conversion which on the rise currently.

• Global Halal products market is estimated at US$2.3 trillion excluding Islamic banking. * F&B (67%), pharmaceutical ( 22%), personal care & cosmetics ( 10%)

• If we include service sectors for the Halal market, the potential size of total market is ASTRONOMICAL…

Cont…• The trade in Halal food is enormous with est. annual halal food value at US

$347 billion globally • HALAL – lucrative market and huge opportunities.

• Awareness and interest in Halal products has increase tremendously among Muslim and Non-Muslims as well.

• Huge purchasing power among Non-Muslim countries.

• Consumer’s views on Halal products are not only confined to religious viewpoint but the CONFIDENCE that comes with the Halal Branding.

• Halal : HEALTHY, WHOLESOME & HYGIENE

Global Halal Share:Key Halal MarketAlgeria Bahrain Egypt Indonesia Iran Iraq Jordan Kuwait Lebanon MalaysiaMorocco Oman Qatar Saudi Arabia SyriaTunisia Turkey UAE Yemen Pakistan

Combined population of key Halal markets : 652 Million

Key Halal Markets in Non-Muslim countries India 140million France 6 millionChina 40 million Germany 3 millionUSA 8 million UK 1.5 millionPhillippines 6 million Canada 800,000

New Sector for growthQuality Assurance & CertificationExport OrientationSupply Chain Management ~ backward & forward linkagesLandNew animals ~ OstrichNew fields ~ blood rendering, hormones, gelatin,….Breed Development

Establishing modern Abattoirs• Establishment of Modern Abattoirs in 10 big cities of Pakistan for value addition of the

meat.

• Creation of disease free zones for supply of quality meat.

• Construction of mini slaughter houses in mutton production areas of Pakistan.

• Organization of the environmentally controlled meat markets & provision of cold chain facilities.

• Establishment of leather tanning units in Punjab.

Scope• 27.335 million buffalo, 29.559 million cattle, 26.488 million sheep and 53.787 million

goats are being maintained for meat and milk production.

• 1.237 MT of beef and 0.827 MT of mutton is being produced annually.

• Less then 5% is being processed and packed for local consumption and export purpose.

• 6.5 million cattle and buffalo marketable calves are available for strategic interventions in meat processing.

• Hide & Skin processing for value addition as leather goods exists.

Cont…• Corporate livestock farming through Public Private Partnership for

introduction of better quality beef breeds.

• Establishment of sheep development farms through introduction of exotic sheep breeds.

• Introduction of two stages meat production system in goat farming through private sector.

Poultry Processing Plants• 407 Million Poultry birds are being maintained. (372 million commercial

while 35 million rural).

• 0.514 million metric ton poultry meat and 9618 million eggs are produced which is very low when compared to production standard of the developed countries.

• Every family in rural areas and every fifth family in urban areas is associated with poultry production activities.

• Great scope for interventions in Grand Parent, Breeder & Commercial Poultry Breeding exists for foreign investment.

Cont…• Establishment of Exotic Poultry, Grand Parent, Breeding Services in

Pakistan.

• Introduction and Marketing of Modern Hatcheries for Grand Parent and Breeder Poultry.

• Establishment of Poultry Meat Processing Plants in Pakistan.

• Establishment of Poultry Disease Diagnostic Laboratories in Pakistan.