Marketing Mix: Three Giant B’s

The 3 Famous Burger Franchise’s in India

INTRODUCTION

McDonald’s McProduct & McPrice McPlace & McPromotion

Burger King BK Product & BK Price BK Place & BK Promotion

Wendy’s WenProduct & WenPrice WenPlace & WenPromotion

Conclusion

AGENDA

McDonald's founded in 1940s, is world's leading food service retailer with more than 33,000 restaurants in 118 countries

McDonald’s opened it’s first restaurant on 13th October, 1996 at Basant Lok in New Delhi

First McDonald‘s restaurant in world not serving beef and pork based products in India

McDonald's India is a leader in the food retail space

McDonald's

McProduct– McDonald's offer a wide range of Veg. & Non-Veg.

Burgers, Wraps, etc. Sides with burger includes French fries, nuggets, etc. The beverages served are chilled & refreshing, frozen

products are mouth-watering Their Breakfast menu is also relatively popular

McPrice – McDonalds classifies its products into 2 categories

• Branded Affordability (BA)• Branded Core Value products (BCV).

BCV products include McVeggie and McChicken burgers which falls in price range of Rs 50-70

BA products include McAloo Tikki and Chicken McGrill burgers falls in price range of Rs 30-45.

The price of burger & wraps range is from Rs. 30-140 The combo meal ranges from Rs. 110-250

Prices are Excluding TAX

McPlace – McDonald’s outlets are located near offices,

colleges, railway stations & in malls Making them accessible in your locality

McPromotion – McDonald’s, promotion activities prime focus is

targeted at children by giving toys in happy meals The have also targeted office & college crowd by

introducing breakfast menu They came up with meal combos to attract students Their slogan ‘I’m Lovin it’ is well-liked

Founded in 1954, Burger King(BK) is the second largest fast food hamburger chain after McDonalds

In India, Burger King opened its first outlet at New Delhi in November 2014

BK is known for serving high-quality, great-tasting, and affordable burgers

Premium ingredients, signature recipes and family-friendly dining gives a great experiences

Burger King

BK Product – As a fast food burger chain, BK serves Veg. &

Non-Veg. burgers, cheeseburgers & Fries They also serve Nuggets & cheezos (cheeze

nuggets) as sides The have a variety of beverage & frozen products

BK Price – BK sells its fast food products from Rs. 25- 250 BK offers its classic combo From Rs 119- 250

Prices are Excluding TAX

BK Place – BK has already opened few outlets in India including Mumbai and Delhi They will be opening more outlets by the end of 2015

BK Promotion – Ahead of launching, the American burger giant had tied up with eBay Customers could pre-order their ‘Whopper’ on eBay at a special price of Rs. 128 BK came up with many different slogans in decades, but ‘Home of Whopper’ & ‘Have it

Your Way’ are pretty famous They give paper crowns with the order which attracts children's

Wendy’s is an American international fast food chain, founded in 1969

Third largest hamburger food chain with approx. 6,650 locations worldwide

Is well-known for serving delicious meals made using fresh ingredients

They Recently launched India’s very first outlet in May 2015 at Gurgaon, Haryana

Wendy’s

WenProduct – Wendy’s is famous for serving traditional square Veg. & Non-Veg. burgers ‘Baconator’ is a famed burger of Wendy’s They also serve range of hot and cold Beverage They too came up with a breakfast menu in mid 2007

WenPrice – Wendy’s are selling burgers at Rs. 59 – 200 Their combo rates start from Rs. 140 – 290

Prices are Excluding TAX

WenPlace – Well, the first Wendy has finally opened its restaurant in Sector 29, Gurgaon, Delhi-NCR They are looking forward to expand their business in India

WenPromotion – Wendy's will introduce a new menu, restaurant designs & approach to customer service

looking at the sentiments of Indian crowd They are still working on their strong and exclusive promotion campaign

McDonald’s is well established and have a major advantage being the first burger joint who entered Indian market

Burger King who entered recently is giving a neck-to-neck competition to McDonald’s by serving larger size burger at approx. same price

Whereas, Wendy’s which just entered Indian market serves more than just burger, they serve grill sandwiches, baked potatoes, etc.

But, in the end all that matters is taste and quality

my final view

LIKE

Images are for representation purpose only.