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MARKET SHARE
• India is among the fastest growing chocolate market in the world with compound annual growth rate (CAGR) of about 25% (Commodityonline2013)
• Increased convenience of premium chocolates and budding taste for dark chocolates aided with higher purchasing power will lead to further development of the market.
MARKET SIZE
Volume
• 55,000 tons in 2008 : Mintel, 2012
• 88,000 tons in 2011: Mintel, 2012
Gross Sales
• 2612 crores in 2008: Mintel, 2012
• 5356 crores in 2011: Mintel, 2012
Global Chocolate Scenario
• Estimated at $83 billion.
• CAGR of 2.7%
Major Players in Global Market
• Mondelez, Nestle, Mars, Hershey, Ferrero, Lindt
CONSUMPTION PATTERN
• Urban areas account for
about 80% of total chocolate
consumption in India.
• Demand for chocolates
shoot up by about 35%
during the festive season.
• Considerable increase in
sale is observed
immediately after successful
advertisement campaigns.
• Rural potential yet to be
tapped
Chocolate Consumption
Western-40%
Norther-23%
Southern-22%
Eastern -15%
WAFERS WITH CHOCOLAYERS
Mfg By: Nestle
Ingredients:
Wheat flour, Sugar, Hydrogenated Veg. Fats (contains sesame oil), Milk solids, Cocoa solids(3.4%), Antioxidant(Soy Lecithin), Leavening Agent[500(ii)], Yeast, Salt, Nutrient(Calcium sulphate), Artificial Vanilla flavouring, Enzyme
Mfg By: Mondelez
Ingredients:
Sugar, Hydrogenated Veg. Fat, Wheat flour, Milk Solids, Glucose(5%), Cocoa Solids, Starch, Emulsifiers(442, 322,476, 492), Edible Veg. Oil, Salt, Yeast, Permitted Natural Color(150c), Vanilla Flavouring.
Mfg By: Gandour
Ingredients:
Sugar, Edible Vegetable Fat(Palm), Glucose syrup, Cereals, Milk Solids, Wheat flour, Cocoa Solids, Emulsifiers (E322, E471, E476), Salt, Malt Extract, Raising Agent (Sodium Bicarbonate), Permitted Natural Colors and Flavors.
PARAMETER MUNCH PERK SAFARI
Energy (Kcal) 50 84 73
Protein (g) 0.8 (3.2) 0.6 (2.4) 0.6 (2.4)
Carbohydrates (g) 6.9 (27.6) 10.9 (43.6) 10 (40)
Total Sugar (g) 3.9 7.7 6
Total Fat (g) 2.2 (19.8) 3.9 (35.1) 3.2 (28.8)
Saturated Fat (g) 1.8 <25% wt./wt 1.4
Trans Fat (g) <0.05% <0.2% 0.9
Sodium (mg) 14.8 8 15
Fibre (g) 0.3 0.2 -
Serving Size (g) 10.1 16 15
Price (Rs.) 5 5 5
Calculated Energy (Kcal)
3.2+27.6+19.8=50.6 2.4+43.6+35.1=81.1 2.4+40+28.8=71.2
CARAMEL CENTRE CHOCOLAYERS
Mfg: Nestle
Ingredients:
Nougat +Caramel (75%)
Liquid glucose, Sugar, Hyd. Veg. Fats, Golden Syrup, Malt extract, Cocoa Solids, Hydrolysed milk protein,Emulsifiers(471 & Soya Lecithin),Salt
Chocolayer(25% )
Sugar, Hyd. Veg. Fats, Milk Solids, Cocoa Solids and Emulsifier(Soya Lecithin)
Mfg: Mondelez
Ingredients:
Nougat + Caramel(64%)
Liquid glucose, Sugar, Invert Sugar, Edible Veg. oil, Cocoa Solids, Milk Solids, Hydrolysed Veg. Protein, Salt, Emulsifier(442, 476)
Milk Chocolate(36%)
Sugar, Milk Solids, Cocoa Butter, Cocoa Solids, Emulsifier(442, 476)
Mfg: SK Industries
Ingredients:
Nougat + Caramel(66%)
Liquid Glucose, Sugar, Edible Veg. Fats, Milk Solids, Invert Sugar, Malt extract, Cocoa Solids(1.5%), Emulsifiers (420, 471,322), Salt
Chocolayer (34%)
Edible Veg. Fats, Milk Solids, Cocoa Solids(2.5%), Emulsifiers(INS 322,476)
PARAMETER BAR ONE 5 STAR CHOC ON
Energy (kcal) 96 98 92.24
Protein (g) 1.2 (4.8) 0.8 (3.2) 0.94 (3.76)
Carbohydrate(g) 15.6 (62.4) 16.8 (67.2) 12.85 (51.4)
Total Sugars (g) 12.2 12.5 6.86
Total Fat (g) 3.2 (28.8) 3.1 (27.9) 4.12 (37.08)
Saturated Fat (g) 2.4 <9% 3.54
Trans Fat (g) <0.1% <0.1% <0.1%
Sodium (mg) 17.3 35 -
Fibre (g) 0.4 0.6 -
Serving Size (g) 22 22 20
Price (Rs.) 10 10 10
Calculated Energy(kcal)
4.8+62.4+28.8= 96 3.2+67.2+27.9=98.3 3.76+51.4+37.08= 92.24
DARK CHOCOLATE
Mfg: Amul
Ingredients:
Sugar, Cocoa Butter, Cocoa Solids, Emulsifiers(322, 476), Contains added Cocoa and Vanilla(Artificial) flavouring substances.
Mfg: Schmitten
Ingredients:
Sugar, Cocoa Solids, Cocoa Butter, Emulsifiers(Soya Lecithin), Crushed Vanilla beans, Contains added Natural Vanilla flavor
Mfg: Mondelez
Ingredients:
Sugar, Cocoa Solids, Cocoa Butter, Emulsifiers (442,476),, Contains Nature Identical flaovouringsubstances
PARAMETER AMUL DARKCHCOCLATE
SCHMITTEN DARK CHOCOLATE
CADBURYBOURNVILLE
Energy (Kcal) 561 551.8 525
Total Fat (g) 33 (297) 33 (297) 27.3 (245.7)
Saturated Fat - 19.7 17.2
Carbohydrates (g) 59 (236) 56.8 (227.2) 65.3 (261.2)
Total Sugar(g) 43 55.4 53.7
Protein (g) 7 (28) 3.2 (12.8) 4.6 (18.4)
Fibre (g) - 4.2 7.3
Sodium (mg) - 11 5
Serving Size (g) 35 35 33
Price (Rs.) 20 40 40
Calculated Energy (kcal)
297+236+28=561 297+227.2+12.8=537 245.7+261.2+18.4=525.3
PACKAGING/SHELF LIFE/STORAGEWafers with Chocolayers
Caramel Centre Chocolayers
Dark Chocolates
Packaging Flow-wrap type.Aluminum foil is laminated with wax to the paper substrate
Flow-wrap type.Aluminum foil is laminated with wax to the paper substrate
Chocolate is wrapped in thin aluminum foil which in turn is packed in paper boxes or Plastic wrap
Shelf Life 6-12 Months 6-12 Months 9-12 Months
Storage Store in a cool and dry place. Avoid direct sunlight.
Store in a cool and dry place. Avoid direct sunlight.
Store in cool and dry place. Preferably less than 15C
Allergen Information
Contains Milk. Contains Milk. May contain traces of nuts
Mfg. on equipmentwhich also processes milk and nuts
CONCLUSION• The Chocolate Industry in India is growing astounding
rate of 25% per annum.
• In Chocolayers category, Munch is found to have the best taste while Perk provides more energy in line with their claim of providing energy.
• In filled chocolate category, all the brands were found to be competitive without significant differences in products.
• In Dark chocolate category, Amul was rated the best by a survey conducted by Ministry of Consumer Affairs. Schmitten is found to have better feel and taste.
• Indian brands were found to disclose lesser information when compared to MNCs.