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Loeb's crunch investor deck 2015.v4

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MARKET OPPORTUNITY

LOEB’S CRUNCHTM IS A CONSUMER GOODS COMPA N Y ADDING A COMPLETELY UNIQUE, FRESH PRODUCT TO THE FOODS INDUSTRY.

W ith a variety of crispy, crunchy, and healthy toppings unlike anything now available, We’re Ready to Capitalize as a First-Mover in the quickly expanding condiments market.

According to IBISWolrd, a global business intelligence

leader, increasing disposable

income and new healthy

product offerings will drive

demand in the Seasoning,

Sauce, and Condiment

industry in the US.

The $21 bn industry grew at 2.4% annually between

2010 and 2015, despite price

increases due to higher

manufacturing costs.

In 2014, sales of sauces, seasonings, and condiments

benefited from new

launches, especially

premium products from

numerous small companies.

Today, consumers are

searching for better,

premium condiments and

sauces to create meals at

home that are higher-quality, but still less expensive than

dining out.

The industry is expected to grow by 2.6% in 2015, and

slightly faster during the

next five years.

PRODUCT

VA LUE PROPOSITION TO CONSUMERS: VA LUE PROPOSITION TO CUSTOMERS:

• Fast product turnover

• 1-year shelf life

• Family of products with new flavors and new vegetables

• Celebrity endorsements

• Excellent PR

Sprinkle as much flavor and crunchiness as you want on any meal without feeling guilty.

• All-natural

• Just vegetables, flour, and vegetable oil

• Low fat

• Low sodium

• No cholesterol

• 0 grams of trans fat

• Just 40 calories per serving

CUSTOMERS: OVER 8000 RETAIL LOCATIONS

CUSTOMERS: OVER 2000 FOOD SERVICE AND CONVENIENCE STORES

CONVENIENCE RESTAURANTS HEALTHCARE

AMUSEMENT PARKS

STADIUMS

UNIVERSITIES

COMPANY STRATEGY

ESTABLISHED MARKET PRESENCE • National Retail Footprint

-Over 8,000 Locations

MARGIN IMPROVEMENT/ EXPAND IN STORE • Improving Margin

- Switched Out to Pouches - Margin Increase North of 60%

• Expand In-Store Presence - Pickle Crunch - Jalapeño Crunch

- Fried Green Tomato Crunch

- Gluten Free Onion Crunch

• Marketing Blitz - PR/Sampling/Demos/Social Media/ Sponsorships(hyperlocal approach)

- Cross Merchandising Program

- Content marketing online

• Channel Expansion - Food Service/Convenience/Private label/delivery and precooked foods.

EXPAND NATIONALLY

• Expand Model to

Additional Regions - 40,000 Locations

• Establish Brand/ Consumer Education - In-Store Demos - Guerrilla Marketing

- Public Relations/ Social Media

• National Food Service/ Ingredients Partnerships

• International Expansion

LAUNCH BRAND INTO HIGH-VA LUE SPACE

GROW AWARENESS INCREASE VELOCITY

INCREASE HH PENETRATION ESTABLISH GLOBAL BRAND

2013 - 2014 2015 - 2016 2017 - 2019

SALES

ONION CRUNCH SALES GROWTH IN TOP ACCOUNTS IN 2014

SALES

JAN - DEC 2013

JAN - DEC 2014

Y/Y GROWTH

GROSS SALES REVENUES

Wal-Mart Stores, Inc.

$ 480,911

$ 568,592

18%

Regal Distributing Co.

$ 88,908

$ 127,312

43%

Kroger (on-shelf)

$ 34,101

$ 69,464

104%

PFG AFI Foodservice

$ 26,112

$ 34,080

31%

Soofer Company

$ 23,503

$ 35,616

52%

iHerb Inc.

$ 7,692

$ 19,254

150%

TRADE DISCOUNT RATE

42% 30%

MANAGEMENT

NICK LOEB — CEO

Mr. Loeb earned a Bachelor of Science in Management and Finance from the A.B. Freeman School of

Business at Tulane University in 1998. He began his career working at Universal Studios in corporate

development and motion picture finance before forming IPC (International Production Company) where

he produced the MGM film THE SMOKERS with Quincy Jones and a documentary series called THE

LIVING CENTURY with Executive Producer Barbara Streisand. He then formed Loeb Investments: a

private investment company focusing on real estate and small ventures. Aeer moving to Florida, Mr.

Loeb began working at Lehman Brothers, in a business development capacity, making introductions and

generating deal flow to the firm’ s wealth management, investment banking and real estate divisions.

He was invited to speak at Tulane University to the MBA’s on the highs and lows of private banking. He

then founded Carbon Solutions America (CSA) where he previously served as a Managing Partner

providing climate change advisory services to corporate and government clients — he now serves on

their board of directors. In 2006, he formed Loeb’s Foods and began to develop his latest venture, the

Onion Crunch brand. In April of 2011, he finally launched Onion Crunch—securing his first customer.

Within a year, he was able to get Onion Crunch into over 7000 stores generating over a million dollars

in revenue.

MANAGEMENT

BOB ROSKO — CFO/COO

After College, Mr. Rosko started his career out with Anheuser-Busch and became a division manager for

their non- alcoholic division in the New York tristate area. He then became CEO of Golden Distributors,

Inc., a snack food distribution company. In 1996, Mr. Rosko founded and became CEO of Edison

Technologies, LLC — a complete back room solution for small and medium size businesses that want to

focus their energy towards sales and marketing. Some of Edison’s clients over the years have included,

but are not limited to: Cape Cod Potato Chips, Stella Doro Cookies, On-The-Border Torts, Brynwood

Partners, The Farmers Cow dairy products, Cibolo Capital, Manhakan Food Brands, LLC and Onion

Crunch, Inc. Over the past several years, Bob has sat on boards as a member or advisor for several

companies: Miguel’s Foods, LLC — Eagle I Capital Corp — Manhakan Food Brands, LLC — and Onion

Crunch, Inc.

WENDY HINES— VICE PRESIDENT OF NATIONAL SALES Wendy has gained an in-depth knowledge and experience within the consumables industry, that in-compasses all facets of the sales cycle process from the initial relationship building process, on through planning, production, product launches, trainings, P&L management and data analysis. A sampling of the positions she has held within the industry are: Management at Kroger, VP of Sales in Distribution, Director of Sales for two premier brokerages, Ownership of a food brokerage, and National Sales Manager for food manufacturers. Ensuring that the goals and revenue targets are realized for the company, while implementing strategies with maximized ROI’s, are key strengths she brings to the table.

CELEBRITY ENDORSEMENTS

DONNY DEUTSCH plugs Onion Crunch® on Access Hollywood.

ROBERT IRVINE Celebrity Chef/Iron Chef

“Old Homestead Borgata Onion

Crunch® Burger is the best

f”/!&’”ing burger at Burger Bash.

TIFFANY HINES Celebrity from 90210

Eating Onion Crunch® Dip at the

Sundance Film Festival.

JOSH CAPON Celebrity Chef

“It’s great product, I have them on

my desk and just eat them.”

IVY SUPERSONIC On Howard Stern Radio

“It’s a slam-dunk… Like Heinz is to

Ketchup.”

MICHAEL SYMON Iron Chef

Places 2nd at Burger Bash at with

his Onion Crunch® Burger.

ROBERTO JR. CLEMENTE Major League Baseball Wearing the Onion Crunch® Hat

supporting Onion Crunch®.

LEE SCHRAGER Founder of NY and South Beach Wine

“Loved it, it’s a great product!”

NATIONAL PRESS

CROSS MERCHANDISING PROGRAMS

TRANSACTION

FOUNDER INVESTED OVER $1.3MM NATHAN’S, SOFIA VERGARA AND OTHER FAMILY OFFICES INVESTED $4MM.

THANK YOU