CONNECTING TRUSTED PRODUCT DATA EVERYWHERE 1

Kellogg’s Product Information: Meeting the Needs of Global Regulations and Beyond 1WorldSync Professional Ser vices helps Kel logg to global ly

aggregate and distr ibute cr i t ical product in format ion to meet

regulator y and omni-channel sales demands

Challenge

Kellogg was faced with meeting Europe’s

Food Information Regulation (EU-1169)

which required consistent product

nutritional, ingredient, and allergen

information for consumer sales channels.

Moreover, North American retailers

have been requesting similar product

information to address growing consumer

needs. Having product information

residing in multiple, disparate systems,

with no common means to exchange

that information made product data

transparency a challenge.

Solution

By implementing product information

management (PIM) systems, as a single

point of data aggregation between internal

systems, Kellogg established a streamlined

process to enable easier, more complete

product information sharing with both

retail customers and their consumers. The

approach also paved the way for future

Kellogg markets to leverage a global

enterprise solution.

Benefits

• Global compliance for product

information, including EU-1169 and

various retailer mandates

• Global aggregation of

logistics and Nutritional/Allergen/

Ingredient information

• Connectivity to GDSN and distribution

of product information via 1WorldSync

to trading partners and customers

• Capability to distribute product

information to external stakeholders in

multiple data formats

Data Aggregation

In response to the growing demands for

product information from retail customers

and consumers, Kellogg initiated a

significant global project. The objective

was to collate and organize Kellogg’s

internal product data and provide that

data to recipients and end-consumers in a

standardized and efficient manner.

In reviewing current and future data

requirements for Kellogg, the team,

sponsored by the Kellogg’s Global Digital

Enablement & Operations and Global IT

functions, set out to leverage centralized

resources and data sources to improve

data quality, reduce duplicate job

functions, decrease costs, and meet the

ever-growing demands of customers and

regulatory requirements.

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CASE STUDY

“This project allowed us to share

our product information with our

consumers and customers, utilizing

standardized and efficient processes

on a global scale, while decreasing

our costs and ensuring product data

integrity across the value chain.”

PAUL IAGNOCCO,

GLOBAL DIGITAL

ENABLEMENT & OPERATIONS

KELLOGG COMPANY

CONNECTING TRUSTED PRODUCT DATA EVERYWHERE 2

Becoming Proactive in Data Management

As a trusted advisor to Kellogg for

GS1 Standards and the Global Data

Synchronization Network™ (GDSN®),

Kellogg engaged the 1WorldSync

Professional Services team. 1WorldSync

worked with the Kellogg’s project team to

conduct a review of the current business

and technical product data flows in Europe

and the US, in order to provide objective

observations and recommendations.

Additionally, with Kellogg’s goals in mind,

1WorldSync mapped out a proposed

future state for product data flow and

on-going data quality, which included a

new architecture incorporating product

information management systems.

The current state challenges for

Kellogg include:

• Multiple instances of ERP per region

of the world, nutritional information

in separate, non-ERP systems;

• Inconsistent processes globally,

including multiple subscriptions to

multiple data pools; and

• Significant manual data entry which

could lead to result in errors.

The future state that 1WorldSync

and Kellogg worked on to

collaboratively define:

• Aggregates multiple ERPs per

region of the world, along with

non-ERP systems, resulting

in one single source of truth

for all consumer-facing

product information;

• Streamlines processes and

establishes consistency for

data globally;

• Maximizes usage of GDSN processes

to eliminate manual data entry

when possible.

1WorldSync provided thought leadership,

data mapping services, and project

management for the implementation and

deployment of the product information

management solution set. The 1WorldSync

team plays an active role in requirements

gathering, design, configuration and

development, testing, and implementation

of the solution.

“This project has enabled Kellogg

to provide consistency in our data

globally and share this information

more efficiently. By partnering with

1WorldSync from start to finish,

we have been able to successfully

implement a truly global solution

while keeping our consumers’ and

customers’ aspirations top of mind.”

PAUL IAGNOCCO,

GLOBAL DIGITAL

ENABLEMENT & OPERATIONS

KELLOGG COMPANY

Supply Chain Info

Consumer Info

Product Information

Systems

Generic XLS Data Feeds

Limited, manual inputs

Structured XML Data Needs

Other SuppliersSuppliers’ Customers

GDSN Trading Partners

Non-GDSN Customers/

Operators/Distributors

Shoppers

Firewall

External Data Distribution

Reaching Goals

The first goal readies Kellogg for

compliance with EU-1169 regulation.

Beyond regulatory compliance, Kellogg

will utilize new streamlined architecture

and processes to meet demands of

customers and consumers across all

sales channels. Near term, the solution

will facilitate extensive data requirements

from retailers such as Kroger and Walmart

in North America.

Contact Us

Learn how your company can work

with Professional Services for your

Product Information Management needs.

Contact 1WorldSync at +1 866.280.4013 or

visit 1worldsync.com

“Kellogg has greatly benefited from

1WorldSync’s partnership. We were

able to customize their solutions

to meet our Company needs and

goals, while facilitating consistent

data processes and meeting the

requirements of our trading partners

and global regulations.”

PAUL IAGNOCCO,

GLOBAL DIGITAL

ENABLEMENT & OPERATIONS

KELLOGG COMPANY

About Kellogg

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods

and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the

world's leading cereal company; second largest producer of cookies, crackers and savory snacks;

and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special

K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-

It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our

Breakfasts for Better DaysTM initiative, we're providing 1 billion servings of cereal and snacks – more

than half of which are breakfasts – to children and families in need around the world by the end of

2016. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany,

YouTube and on Social K.

About 1WorldSync

With more than 16,000 customers across 54 countries, 1WorldSync is the leading product

information network and data pool solutions provider, certified within GS1 Global Data

Synchronization NetworkTM (GDSN®). 1WorldSync solutions and services enable businesses

to exchange product information across their buy and sell side trading partner communities,

via a single cloud based platform – with solutions including Supply Chain Enablement,

Product Risk & Compliance, and Omni-Channel Commerce. 1WorldSync is jointly owned by

the member organizations of GS1 Germany and GS1 US. GS1 is the preeminent organization

for the development of global standards, for identifying, capturing, and sharing product

information. www.1worldsync.com

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CONNECTING TRUSTED PRODUCT DATA EVERYWHERE

1WorldSync1009 Lenox drive, Suite 202, Lawrenceville, NJ 08648 USA

T +1 866 280 4013 F +1 609 620 1200 E info@1worldsync.com

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