#MarketingMinuteMonthly #MarketingMinute Highlights Recent Food and Beverage Marketing Trends and Tips

JUNE 27, 2014

2050 Food Retail Marketing Trends:

Shoppers Want the Basics and Then

Some

2

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The Beverage Whisperer Weighs in on

Emerging Beverage Categories

3

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Food and Beverage Marketers Share

Key Takeaways from 2014’s

FMIConnect

4

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5

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Private-Label Brands Continue to

Draw New Fans Even After the

Recession

“Share a Coke” Campaign Relies on

Personalization and Mobile for Success

6

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Keeping Up With “Millennial Mom”

When It Comes to Marketing Food and

Drink

7

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Study Shows Convenience Is Still Key

for Fast-Casual and Fast-Food

Consumers

8

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Experts Say F&B Marketers Should

Focus on Brand Identity, Not Specifi c

Products

9

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Partnerships and Networking: Key

Focuses for Marketers at FMIConnect

10

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Marketers = “Info Rich But Insight

Poor,” According to Kellogg Insights

Manager

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