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Hack Food Waste: October 17 - 18, Dutch Design Week, Eindhoven
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!Kim Spinder!
PolderHack Productions!
Agri Meets Design is the on and offline meeting
place where farmers and designers can come
together to work on new concepts and prototypes that empower agriculture.
PESTILEAKS!HIGH TECH CAMPUS
FLORA FAUNAHACK
A HACKATHON IS! Stakeholders present challenges based
on a specific topic f.e. potatoes
!TEAM!
participants– mostly developers, designers, experts and people who want to
contribute form teams based on which particular challenge interests them!!!!HACK!
Teams “hack” the challenge. They try to come up with an actual solution to the
problem presented. Usually, that means developing an app!
!
JURY!A presentation by the !
teams takes place There’s a judging, winners are
announced
32 HOURS!Make a meaningful contribution, get to
know new people, have fun, !enjoy what you will learn and create !! HACKATHON?
vr 17 & za 18 oktober!Opening DDW !Agri meets Design !32 uur hacken!!Programma!Keynote!
Programma
Keynote II Workshops !Lunch!Dreamteaming!Show and Tell!Special event!Ontbijt!Pitch training!Jury!Prizes, drinks & celebrate! !
!ORGANISATIE!
8
!LOCATIE IGLUU!
LICHTTOREN!
CATERING: Taste The Food Waste
!DATA & CHALLENGES!
RABO / NATUUR & MILIEU / ZLTO!
FASE 1!Vormgeving, content, DDW Nu t/m augustus!
FASE 2 Promotie Hack Food Waste!Opbouwen community Werving Deelnemers!Benaderen Challengers!Verzamelen Data !Aug t/m oktober!!
Communicatie tijdens DDW: 17-26 oktober!
FASE 3
FASE 4!Evaluatie en conclusies terugbrengen in eigen organisatie - Nov/dec!
COMMUNICATIE
13
DDW14!
!DUTCH DESIGN WEEK!
!WEBSITE &
DESIGN!
!POLDERHACK!
!POLDERHACK!
COMMUNITY BUILDING
Flame FireSpark
crowd
CLOSE TO HOME NETWORK CROWD
COMMUNITY EN WERVING!
Crowdsourcing consumer data! (Wereld Voedsel Dag?)
DOELGROEPEN!Multidisciplinair (USP)!
Deelnemers: designers, hackers, engineers, young professionals,
experts, burgers !Challengers: agrifood bedrijven,
wetenschap en overheid!Publiek: DDW publiek, agrifood
sector, overheid, onderwijs, betrokken burgers!
BLOGS
FREE PUBLICITY & MEDIA
SOCIAL MEDIA
!COMMUNITY:!
ON AND OFFLINE
COMMUNICATION & PR
Tweetreach: 2,8 million
Real-time Communicatie tijdens #hackfoodwaste
!WASTE:LAB!!
!SHOWCASE DDW!
In-dept communicatie na event: wat is er nu uitgekomen? !!!Sectorale pers: Boerderij Boerenbusiness
MILESTONES!Oproep partners/achterban data
Start activatie community:!eind aug / begin sept!
(save the date)!!
Persbericht!september 8 sept!
!29 september Challenges!
17 en 18 okt!Na afloop: resultaat!
QUESTIONS?