Embed Size (px)
Citation preview
Frozen SnackingConsumer Insights and Trends
Snacks In The U.S.
$44.6 bil
+30% since 2008
+17% thru 2018
SALTY SNACKSMARKET
$4.6 bil
FROZEN SNACKSMARKET
+9% since 2008
+11% thru 2018
SALTY SNACKSSALES
FROZEN SNACKSSALES
TOTAL POTENTIAL$57.3 bil by
2018Euromonitor International, Mintel
Substantial Snacking
64%Of consumers say they often
snack between meals
3 to 4Average amount of snacks
eaten per day per capita in U.S.
1/4Of consumers snack throughout
the day b/c they believe its healthier than having 3 large meals
Mintel
+61%Projected growth of “Better for
you” snacks through 2018
Snacking By Daypart
64%Of all consumers say they
often snack between mealsOf consumers eat at least 1
snack while “on-the-go”
1/3Of all consumers tend to snack throughout the day
while at home
42%Statista
Afternoon is Important
Trend in Frozen Snacks (Consumed In-Home or Carried from Home)
FS consumption began to show steady growth in 2008, driven by increased penetration.
18%21% 20% 21% 22% 23%
2-Week Individu...
2 YE May '04
2 YE May '06
2 YE May '08
2 YE May '10
2 YE May '12
2 YE May '14
9.410.3 10.1 10.7 11.1
12.2
2.0 1.9 1.9 1.9 1.9 2.0
Annual Eatings Per Capita
Eatings Per Eater in a 2-Week Period
Source: The NPD Group
Frozen Snack Consumption
Source: Mintel
Afternoon Snacking
%
Millennials over-index in afternoon frozen snacks
SnackingMillennials Are Key
64%Of consumers say they often
snack between mealsAverage amount of snacks
eaten per day per capita in U.S.
1/4Of consumers snack throughout
the day b/c they believe its healthier than having 3 large meals
CEB Iconoculture
+61%Projected growth of “Better for
you” snacks through 2018
Trending: Minimax Indulgence
64%Of all consumers say they
often snack between meals
44%Of consumers eat at least 1
snack while “on-the-go”
Of all consumers tend to snack throughout the day
while at home
42%
66%Of consumers
claim to eat snacks to satisfy a craving
Often they are reaching for indulgent products over healthy
ones
Marketing, packaging, and positioning used to emphasize responsible indulgence
Trending: Exotic Healthy
Seeking to diversify nutritional goods, consumers turn to exotic ingredients
Exotic Asian HotdogsThe Asian Dog Restaurant Offers Hotdogs with Asian-Inspired Toppings
Spiced Quinoa Apple CakesThis Apple Cake Features the Surprise Ingredient of Quinoa
Guiltless Vegan-Friendly BurgersThis Meatless Burger is Seasoned to Perfection and Far From Bland
Spicy Skewered Meal StartersAdd a Kick to Your Appetizers with Spicy Sweet Potato Kebabs
Parisian Granola Pastries
Cheese-Coated Vegetarian Snacks
Trend Hunter
Life
styl
e
Trending: Indulgent Protein
Adding allure to protein sources, consumers add poultry to indulgent snack foods
Nacho Chip-Crusted BaconThis DudeFoods Bacon Recipe is Covered in Deep Fried Doritos
Nacho Chip Chicken RecipesThese Doritos Chicken Strips Will be a Fan Favorite for Party Snacks
Gold-Infused Finger FoodsWolfgang Puck Creates a Menu of Fine Oscar Treats with Edible Gold Dust
Popcorn Chicken NachosDelicious Popcorn Chicken is Being Added to KFC Nachos
Fried Chicken Pizza CrustsDomino's Pizza is Switching Up Its Regular Dough and Making it Crunchy
Trend Hunter
Life
styl
e
Trending: Compact Nutrition
Consumers with busy lives are turning to hyper-convenient sources of nutrition
Body-Replenishing Fitness FuelsBoost Your Workout with Products from Maxishop
Empowering Cleansing JuicesToronto-Based Company benourished Knows Just What Your Body Needs
Gourmet Canned MealsAll in One by Chris Godfrey Boasts 12 Courses in One Go
Social Nutrient Packs'Valid Nutrition' Pastes are Made Locally Where They Are Needed
Trend Hunter
Life
styl
e
Trending: Health-conscious Convenience
Edibles designed for the microwave get a wellness-focused rebranding
Healthy Vegetable ChipsRunning to the Kitchen's Tomato Chips are Sliced, Salted and Microwaved
Calorie-Controlled Meal ContainersThe 360 Concept Packaging Contains 360 Calories Per Serving
Calorie-Cutting Microwaveable MealsMichelina's Lean Gourmet Meals are Nutritious
Microwaveable Organic PopcornQuinn Popcorn is GMO, Artificial Ingredient and Preservative-Free
Calorie-Cutting Microwave PopcornThe Jolly Time Microwave Popcorn Uses a Healthy Blend of Oils
Trend Hunter
