9
Global Consumer Preferences are Changing, Is your portfolio keeping pace? Food Product Development

Food Product Development

Embed Size (px)

Citation preview

Page 1: Food Product Development

Global Consumer Preferences are Changing, Is your portfolio keeping pace?

Food Product Development

Page 2: Food Product Development

INCORPORATE NEW CONSUMER PREFERENCES INTO AN EXISTING ITEM

Bring new revenue into an existing product by renovating the exact flavors, benefits, and packaging to reflect evolving trends and ever-changing consumer tastes.

Page 3: Food Product Development

INTRODUCING BREAKTHROUGH PRODUCTS INTO THE MARKET

Be the first of your competition to offer a brand new product that disrupts a static category through: Matching consumer

demand with cutting-edge solutions

Top-notch food product development

Page 4: Food Product Development

DISTINCTIVE FORMULA RENOVATION

Get a competitive advantage by incorporating innovations and original materials coming from other industries and product categories.

Page 5: Food Product Development

PACKAGING

Through an innovative packaging strategy, define your product's competitive advantage that capitalizes on: Functionality Sustainability Trendy design

Page 6: Food Product Development

PREMIUMISATION

Choose the best product categories and brands to renovate as “premium,” as well as the specific innovations to incorporate.

Page 7: Food Product Development

E-COMMERCE & ONLINE STRATEGY

Follow a competitive online strategy by: Evaluating your

food product's current performance

Where to sell more How to price your

items 

Page 8: Food Product Development

BUILD BRAND LOYALTY

Develop a strong relationship with your customers by gaining an understanding of their: Favorite features, Benefits, And associations

with your food product.