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EVERYDAY WITH RACHAEL RAY
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EVERYDAY WITH RACHAEL RAY
• The masthead uses the same style each time (with the exception of color change to fit the season the issue comes out and to accent the cover image.) The “with Rachael Ray” is in a different font than the main part of the masthead to add a personal touch and to add the star quality to the magazine brand.
•64% about food and
36% about lifestyle.
•89% women
•12% men
•Median age: 43.7
•Median HHI: $67,290
•Total Paid & Verified
Circulation: 1,737,390
FINE COOKING
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FINE COOKING
• Average age:
47.5
• Female: 77%
• Male: 27%
• Average
household
income: $92,389
• Average sales:
99,000
• 4-5 month shelf
life at bookstores
•The masthead uses a sans-
serif front throughout all of their
issues; however, the color of
the masthead changes to
accent the colors cover
image and background color.
The masthead goes above the
cover image. This brings the
focus to the masthead and
brand that the magazine has
developed rather than the
image- which brings no “star
power.”
FINE COOKING
• This magazine includes “how to” articles. (i.e.: on
the red magazine cover it has “how to make raisin
bread.” On the green magazine cover it has “how
to grill salmon on a cedar plank.”) These “how to”
articles will attract customers wanting to learn new
recipes and try new things.
FOOD NETWORK
• Although the colors of
the masthead
change, the font and
location are always
the same. The
masthead is located
in the left third, which
is an advantage since
customers will see this
while they are
browsing in the store
and immediately
recognize the brand.
•Food Network magazine
usually features a “Cook Like
A Star” section in which
famous chefs’ recipes are
shared with readers. This is a
regular occurrence.