FeedMeCheck it. Shop it. Eat it

Eyal Shahar,CEO and founderGuy Kahlon, CTO and co-founder

The Team

• Eyal Shahar - Chef, 16 years experience in the Foodservice business. Currently serves as external Culinary & Business consultant for restaurants.

• Guy Kahlon – Software engineer. Team leader, product designer. Has worked in Matrix, Citi Bank and various Startups.

Our Vision

• Our company wishes to reduce the cost of living by lowering groceries expenses

• Our product addresses customers of retail groceries stores who consumes Home meals

How much does it cost?

1.10$?2.15$?3.Less than 10$?4.Over 20$?

How much does it REALLY cost?

• Penne rigate pasta with tomato sauce• Yield: 4 portions500g Penne pasta – 1.59$30oz tomato sauce – 1.66$15oz fresh cherry tomatoes – 1.52$2oz fresh basil – 1.06$Total – 5.83$

1.45$ per portion

Problem

Research

No Some Much other0%

10%

20%

30%

40%

50%

60%

70%

80%

3%

71%

20%

6%

Groceries Waste

Research

No Yes Depends on the app0%

10%

20%

30%

40%

50%

60%

70%

9.00%

60.00%

21.00%

Do you need help in savings?

Solution30$

4 mealsYields: 4

Vegetables Dry goods Fresh food Condiments

Tomato 2# pasta 1*500g

Eggs 1 dozen

Tomato sauce

2*30oz cans

Onions 0.5# salmon

1#

garlic 1 bulb

milk 1 quart

basil 3oz

zucchini 0.5#

cucumber

1#

scallions 1 bail

Solution – Shopping list

CompetitionConsiderin

g customer’s

needs

Maximize usage of products

Expenses reduction Budget limit

Competition

Larg

e Ret

ail S

tore

s

Loca

l Con

veni

ence

sto

res

Onl

ine

Mar

ket

0%

20%

40%

60% 54%

20%

1%

20%

Shopping Customs

Revenue

• Using the App is followed

registration

• The app has an Annual Fee

• Premium recipes (written by Celeb

Chefs) will cost extra charge

• Advertisement and optimization

by retail stores