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Sell Food On- and Offline – and Comply With EU Food Regulation 1169/2011
1WorldSync supports you in complying with the EU Food regulation 1169/2011
From December 2014 on, the European
Union (EU) requires that consumers
get access to product information such
as nutritional value, ingredients and
instructions for use before they purchase
a product. The primary reason for the
revision of the existing legislation is to
provide accurate product information so
consumers can make informed decisions
based on their dietary needs. The new
regulation provides consumers access
to all available product information
for a product – also if it is sold online.
1WorldSync’s data pool enables the
access to product information such as
nutritional value, ingredients, country of
origin, and many more – to support food
safety for consumers.
Who has to fulfill the new regulation – and what are impacts?
The Regulation applies to food
business operators at all stages of
the food supply chain, where their
activities concern the provision of food
information to consumers. It requires
all food business operators to comply
with the new regulation in respect of
the business under their control and
relevant to their activities and places an
obligation on them to verify that food
law requirements are met (1169/2011
Art. 8.5)*. The regulation applies to
all food products intended for the
final consumer, including products
delivered by mass-caterers (e.g.
restaurant, cantines, hospitals, catering
establishments) as well as products
intended for supply to mass-caterers
(1169/2011 Art. 1.3 & Art. 8.7)*.
FOOD BUSINESS OPERATORS RESPON-
SIBLE FOR FOOD INFORMATION (BRAND
OWNERS) should be the ones under
whose name or business name the food is
marketed. They must ensure the presence
and accuracy of the food information in
accordance with [EU and national] the
food information law (1169/2011 Art. 8.1 &
8.2)*. If the product comes from outside
of the EU, it is the importer, who is
responsible for the provided information
(The EU Food Label)*.
· If the brand owner does not make
the relevant information available to
the retailer in a website friendly
format, it will be difficult for the
retailer to sell the food on its website.
Brand owner and retailer have to
work together to ensure that
accurate and complete mandatory
food information is available to the
consumer prior to purchase.
· The concerned food business opera-
tor has to provide part of the
mandatory information through
the means supporting the sale (e.g.
a website in case of on-line purchases,
a leaflet in case of contracts
concluded over the phone) or with
other appropriate means (1169/2011
Art. 14.1.a)*. All mandatory infor-
mation will have then to be made
available at the time of delivery
(1169/2011 Art. 14.1.b)*.
FOOD BUSINESS OPERATORS WHO
DO NOT AFFECT FOOD INFORMATION
shall not supply food which they know or
presume to be non-compliant with food
information law.
· Wholesalers, retailers and others in
the supply chain who are not
involved in packaging or labelling
food are not allowed to supply food
not fulfilling the new regulation
(1169/2011 Art. 8.3)*. The brand
owner has to make the relevant
information available to the retailer in
a website friendly format, so that
they are able to supply.
FOOD BUSINESS OPERATORS THAT
MARKET FOOD AT A STAGE PRIOR TO
SALE THE FINAL CONSUMER (even if
intended for the final consumer) „must
ensure that the mandatory particulars
appear on the prepackaging or on a label
attached thereto, or on the commercial
documents referring to the foods
where it can be guaranteed that such
documents either accompany the food to
which they refer or were sent before or
at the same time as delivery“ (1169/2011
Art. 8.7.)*.
· It is not enough anymore to solely
print the food information on the pack.
CONNECTING TRUSTED PRODUCT DATA EVERYWHERE©
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What the new requirements comprise
The Member States can decide on
which information should be provided
as for foods not pre-packed (sold loose
and foods packed at retail premises).
Legally required is the information on
allergens in the ingredients and/or in the
food improvement agents (1169/2011 Art.
44.1.a)*.
· A significant amount of food
information must be available to
the consumer before they purchase
the pre-packed food on a website or
other distance sale; as recital 27 of
the new regulation states that
“although it is clear that any food
supplied through distance selling
should meet the same information
requirements as food sold in shops,
it is necessary to clarify that in such
cases the relevant mandatory food
information should also be available
before the purchase is concluded”.
In distance sales only the “use by”
date must not be provided before
the sale is concluded (Mason,
Hayes & Curran)*.
· The legislator requires mandatory
data (1169/2011 Art. 9)*. This
mandatory data also applies
regarding distance sales of food
and it must be available on or
through the website (without charge
to the consumer) prior to purchase.
Member States may adopt measures
requiring additional mandatory
particulars.
· This mandatory food information
shall be marked in a conspicuous
place in such a way as to be easily
visible, clearly legible and, where
appropriate, indelible. It shall not in
any way be hidden, obscured,
detracted from or interrupted by any
other written or pictorial matter or
any other intervening material
(1169/2011 Art. 12.1)*.
· The new EU food regulation 1169/2011
deals with origin, provenance, and
nutrition information of the food,
as well as the issue of ritual slaughter.
To gain an insight into the complete
innovations, please have a look at the
regulation itself.
CONNECTING TRUSTED PRODUCT DATA EVERYWHERE©
CONNECTING TRUSTED PRODUCT DATA EVERYWHERE©
1WorldSync Maarweg 165, 50825, Cologne, Germany T +49 221 93373 0 F +49 221 93373 199 E [email protected] www.1worldsync.com
DETAILS ON THE EU FOOD REGULATION 1169/2011*
*Sources: EU-Regulation 1169/2011; In-depth analysis for GS1 commissioned by
Mason, Hayes & Curran; “The food label” by Dario Dongo
Why 1WorldSync?
1WorldSync manages the world’s product
data so that companies can share trusted
product information with each other and
with consumers, driving business and
convenience for everyone, all around the
world. With more than 15,000 customers
across 54 countries, 1WorldSync is
the industry leader in global product
data management and data pool
solutions certified for the Global Data
Standardization Network™ (GDSN®).
With offices in the Americas, Asia Pacific,
and Europe, 1WorldSync can meet the
product data management needs of
any trading partner in any industry,
combining global reach with local
knowledge and support.
1WorldSync is part of GS1, the
developer of the global standards for
identifying, capturing, and sharing
product information. 1WorldSync is the
technology and service provider for 19
GS1 Member Organizations and partner
companies worldwide.
© 1WorldSync 2013
Connect With Us:
Our solutions support you today to publish data that is compliant to 1169/2011✓ Publish your data with us to ensure you fulfill all requirements to be compliant to 1169/2011
✓ We provide solutions and services to help analyze and improve your data quality regarding
the fulfillment of 1169/2011
✓ We point out the easiest way to implement the necessary steps to be compliant to 1169/2011
✓ We help you manage the complete process to be compliant to 1169/2011 – from data capturing
to data synchronization
For more information and details, please contact: · Europe (except German speaking
countries): Lorraine Knight
T +44 776 494 1710
· Germany / Austria / Switzerland:
Burkhard Lorry
T +49 221 93373 444
· USA:
T +1 937 610 4223
