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Agenda:
Ecu
acao
Busi
nes
s M
od
el &
Co
rpo
rate
Val
ues
This document illustrates both our business and corporate social
responsibility agenda. With our chocolate factory in Ecuador we
promote best practices and educate professionals. We strive to
become a partner to gastronomy professionals and chocolate
makers worldwide!
Our founding partner Chocolian Young-Joo Go combines more
than 25 years of experience with values that focus on
sustainability and innovation. She is highly respected amongst
professionals in Korea. Local professionals call her the
„Teacher“.
It is crucial to build and maintain close relationships with our
partner cacao growers and provide them with the tools and
knowledge to cultivate the best cacao in the world. We develop
projects for their local communities to create financial and social
safety.
Through educational programs and scholarships for family
members of cacao farmers Ecuacao will create wealth for the
company, its employees and communities in Ecuador. We
strongly believe that Ecuacao can only thrive if the people we are
working with receive all the benefits of being an active part of
our business plan. We encourage them to freely express their
opinion and continuously improve communication between all
parties. This corporate culture will create a strong community
that will create added value for generations to come.
Ecuacao regularly brings clients and employees together to visit
our partner plantations and factory in Ecuador. It provides them
with insight about the whole value chain and makes everybody
an active part. From those who cultivate and grow cacao trees on
the farms to those who develop premium gourmet creations with
those cacao beans.
The vision of Ecuacao is to promote cacao beans from Ecuador,
its unique properties and support the cacao industry in Asia.
Long-term partnerships will contribute to the fundamental work
in Ecuador, in the regions of Los Rios. Local communities and
associations are a vital part to realize our vision.
We hope that you will enjoy reading about our CSR
agenda. Please feel free to send us your comments or
questions at the following email address: [email protected]
Alberto Aviles Founding Partner
VALUE CREATION Developing partnerships and CSR programs
with our suppliers, partners and customers
OUR COCOA BEANS AND FACTORY Promoting sustainable and responsible commitment
with partner cocoa producers
BUSINESS
DEVELOPMENT Implementing growth strategies
focused on creating positive long-
term effects
DEDICATED TO GASTRONOMY Improvíng the expertise
and conduct of chocolate,
from development to manufacturing
Sebastian
YOON
Managing
Director
Andreas
FRONK
Director of Purchase
and Logistics
Young-Joo
GO
Director of the
Chocolate Expertise
Center
Antenor
AVILES
Management and
Finances Director
Markus Rathenow
Sales and Marketing
Director
EXPERIENCE CHOCOLATE: Transforming tasters into educated
connoisseurs
CLOSE TO THE AREAS
SUPPORTING OUR
ACTIVITIES Economically and socially
revitalizing the communities
ECUACAO AT A GLANCE Building a leading company in Asia
and global market outlook
SYNERGY PROJECT Connecting key players within the industry and
establishing synergistic structures
BUSINESS DESCRIPTION
• PRODUCER and business-to-business supplier
of CHOCOLATE AND COCOA PRODUCTS
• FULLY INTEGRATED with strong position in Ecuador
• SERVING THE FOOD INDUSTRY
• OUTSOURCING / STRATEGIC PARTNER OF CHOICE
• SUPPLIER OF GOURMET & SPECIALTIES
Projected Sales
Projected Volume Sales
EBIT
Employees
Factories
60 tons
360,000$
150,000$
3
1
FY 2015/2016
FY 2015/2016 SALES VOLUME PER PRODUCT
Cocoa
Products
63%
Gourmet
Products
37%
GOURMET BRAND
ECUACAO AT A GLANCE Building a leading company in Asia
and global market outlook
FROM COCOA BEAN
Cocoa Powder
Chocolate Couverture
ECUACAO‘S CORE ACTIVITIES
~54%
Cocoa Beans 80%
Cocoa Liquor ~46%
+ Sugar, Milk,
Fats, Others
Ecuacao is present in the key parts of the cocoa and chocolate value chain
Compound/
Fillings
Cocoa Butter
+ Sugar, Milk,
Others
Powder Mixes
COCOA PROCESSING
CHOCOLATE
MANUFACTURING
Cocoa Origination
+ Sugar, Milk,
Others
COCOA SOURCING
Cocoa Butter
Cocoa Farming
FAVOURABLE MARKET DYNAMICS
GLOBAL MARKET
PERSPECTIVE
MARKET ENTRY OPPORTUNITY
ECUADOR
MARKET SIZE &
OUTSOURCING POTENTIAL
51% 49% Produced in-house
by consumer
companies
Already
outsourced
OUTSOURCING BENEFITS FOR
CUSTOMERS
Total Industrial chocolate market is about 6 MIO TONS
•Chocolate market grows steadily by an average of 2% per year
•Benefits from growing population & increase
in disposable income
•Industry resilient to macro-economic downturn
•Fast growing emerging markets: Korea, China, India
•Additional capital for marketing and distribution
•Access to most recent innovation and new
developments in Ecuadorian cocoa industry
•Flexible adaption of recipes in time efficient manner
•Simplify complexity in their supply chain
•Solutions to global trends and regulations
•Existing sourcing and supply chain
•Government grants for industry related companies
•Well connected to local industry
•High innovation and productivity growth
•Favorable investment cost
•Excellent quality of cocoa commopdity
•Strong demand for Ecuoadorian cocoa
COMPETITIVE LANDSCAPE Lotte Confectionery Co Ltd maintained its
leading position in 2014 with a 35% value
share of sales.
This can be attributed to the fact that Lotte
owns several brands which are well-
established in the category, including Ghana
and Dream Cacao.
PROSPECTS Although the South Korean chocolate
confectionery category is relatively small
when compared with other advanced markets,
consumption is expected to continue to
increase. The category is expected to register a
value CAGR of 2% at constant 2014 prices
over the forecast period. Growth will mainly
derive from increased awareness of the health
benefits of chocolate as well as a wider range
of high-quality chocolate from domestic and
international brands.
CONFECTIONARY TREND Chocolate is growing in popularity among
the adult population in South Korea due
to its perceived positive health benefits.
Recent media coverage of global research
has focused on the benefits of chocolate in
helping to prevent heart disease, high
blood pressure and depression. The key
component, polyphenol, is more prevalent
in dark chocolate, hence the spotlight on
dark chocolate in the media.
Products with a high cocoa content are
more popular due to their health benefits
and stronger flavor.
OUTLOOK SOUTH KOREA
Source: Euromonitor – Confectionary market in South Korea
Volume
growth
+0.2% -1.8% +9.3% 0.8%
1) Source: Nielsen data – Chocolate Confectionery market (Sep 2014- Nov 2014); Top 16 countries represent approx. 75% of the global chocolate market in volume; Americas includes USA and Brazil Eastern Europe includes: Russia, Ukraine, Poland, Turkey; Asia includes China and India
EUROPE
January 2015
AMERICAS ASIA PACIFIC GLOBAL COCOA
ASIA PACIFIC REGION STRONG GROWTH AMID WEAK
PERFORMANCE IN EUROPE AND AMERICA
Underlying
market
volume growth 1
-2.0% -2.0% +0.8% -1.8%
Q1 2014/15
0%
50%
100%
150%
200%
250%
300%
Sep.2007 Sep.2008 Sep.2009 Sep.2010 Sep.2011 Sep.2012 Sep.2013 Sep.2014
Cocoa bean price still at relatively high levels, other raw materials below prior year
RAW MATERIALS EVOLUTION
Cocoa beans
+14%
Sugar EU
-26%
Milk powder
-37%
Sugar world
-7%
Q1 14/15 Q1 vs. prior
year
Combined ratio
2.84
Jan 2, 2015
Jan-07 Jan-08 Jan-09 Jan-10 Jan-11 Jan-12 Jan-13 Jan-14 Jan-15
0.00
3.00
Cocoa combined ratio still under pressure, due to overcapacity in the industry
COCOA PROCESSING PROFITABLITY
European combined cocoa ratio – 6-month forward
4.00
2.00
1.00
Butter ratio
Powder ratio
Ecuacao will launch 1 PROJECT in ECUADOR
and will support ADDITIONAL PROJECTS
by 2020.
ECONOMIC DISTRIBUTION OF PROJECTS/
ACTIONS TO SUPPORT COCOA-BEAN
PRODUCING COMMUNITIES
This document focuses on :
• A project to improve education conditions
• A project for better healthcare conditions
• A project to improve living conditions and
working conditions
FARMERS
TRAINING
HARVEST
PREFINANCING
PRODUCTIVE
INVESTMENT
EDUCATION
LIVING
CONDITIONS
HEALTH
1.NEEDS Identify
problems
2.PRIORITIES Analyse
challenges and select
projects
3. PROJECT
Define goals, launch projects, and
ensure follow-up
4. RESULTS
Complete project and evaluate
achievements and stakeholder
satisfaction
DECISION-MAKING AND
IMPLEMENTATION PROCESS Ecuacao focuses on building sustainable long-
term partnerships with cocoa producers
in Ecuador.
In order to improve the living and work
conditions for cacao producers and the
families in Ecuador, Ecuacao partners with
local communities to create beneficial and
profitable co-developments that will positively
social structures. Other important areas are
health and education.
Together with our local partners we initiate
several programs that connects cacao growing
communities.
Through those programs Ecuacao maintains
close relationships with the families that are
involved in the whole value chain of the
Ecuadorian cacao industry.
Most importantly understanding and
embracing the people, their culture and
circumstances allows Ecuacao to assist them
with daily life activities especially the
challenges they face including community
related issues to concerns regarding local
authorities or government actions.
Everything that helps cacao-producing
communities complies with this decision-
making process and its implementation.
Ecuacao actively develops strong and trusted
partnerships. All cacao-bean producers agree
to become of a partner of Ecuacao’s social
responsibility approach by signing the
Responsible Development Charter (topics of
this Charter are described in - value creation)
IMPROVING
COMMUNITIES
Building sustainable structures
together with our partner
cacao producers
OUR COCOA BEANS AND FACTORY Promoting sustainable and responsible commitment
with partner cocoa producers
Our integrated factory provides us manufacturing diversification and unique competitive advantage in the Korean market.
We plan to build two additional factories by 2020 to increase our production capacities.
The facilities combines production and educational purposes.
Integrated factory (cocoa
processing, chocolate
production & education)
MANUFACTURING LOCATION: ECUADOR
Planned factory
Our bean to bar factory provides an
exciting and enthralling hands-on
bean to bar experience for all aspiring
chocolatiers, passionate patissiers,
curious chefs and ardent hobbyists.
We allow for interested individuals
and groups alike to completely
submerge and dive into the fascinating
fine art of chocolate-making. All in
the earthy rich bosom of the very
origin of the world’s finest cacao
beans, Ecuador.
Visitors and students can witness the
entire process of production – from
cultivation, harvesting, fermenting and
drying of cacao on our farms and
affiliated farms; to winnowing,
grinding, conching, and post-
production of our signature
couverture.
–
BEAN TO BAR FACTORY ACADEMY
Lying quietly beneath the wrapper,
the sophisticated flair of our
premium couverture holds stories of
rich distant lands, of the work of
devoted farmer families, of the
crossing of long journeys and the
devout spirit of a visionary artisan
chocolatier.
We empower ourselves only by
empowering those who we have the
honor to work with. And what better
way to achieve empowerment, than to
promote the education of our fellow
chocolate enthusiasts.
Ecuacao’s Corporate Social
Responsibility vision passionately
promotes the well-being and integrity
ofour Ecuadorian farmers and
Chocolatier aspirants across the globe.
In our own academic facilities,
we structure and deliver
educational programs specifically
tailored to the Chocolate
Industry and pass on to the next
generation, our knowledge, skills,
expertise and passion for
chocolate.
Through our schooling structure,
we also provide scholarships to
Ecuadorian children to pursue
educational pursuits in the cacao
industry.
Additionally the campus is a hub
for Korean chocolatiers and
students who want to discover
the Ecuadorian cocoa culture.
Selection and evaluation of building site
Production launch of Ecuacao couverture
Inauguration of Academy & Campus
Start of construction of Los Rios Bean To Bar factory
Start of construction of Academy & Campus
Launch of exchange program between Ecuador and Korea
CAMPUS
Ecuacao already established the pillars
of its social responsibility approach by
creating long-term partnerships with
companies and professionals both in
Korea and Ecuador. Strategic alliances
with cacao growers ensure a reliable
supply of exceptional products to
customers.
Ecuacao strives to unite
stakeholders, suppliers, customers
and associations in order to
realize these commitments and
values.Value creation encourages
sustainable developments focused
on resonsible work practices.
Without transparency great things can
not be accomplished. Thus Ecuacao
openly communicates with suppliers,
partners and customers. The exchange of
information between all parties
contributes to a great outcome. High
quality products and commited services
supports the value creation.
A vital component of the CSR program
and measures adopted to strengthen local
communities that grow the best cacao-
beans,Ecuacao, in 2015, finances the
construction of technical and educational
facilities in Equador. Ecuacao also invites
partners and clients to be a part of this
wonderful project with the launch of
Ecuacao couverture developed by Young-
Joo Go specifically for the Asian market.
Value
Creation
Ecuacao invited you to
become a partner what was it
that made you want to
participate?
“I’ve started Cacaoboom in 2013
and have never visited a cocoa
plantation in Ecuador before. I
always thought to start a small
bean to bar factory in Korea.
However, it was not possible for
several reasons. Together with
Ecuacao I can see firsthand where
cacao beans come from and
actively participate in the
development and creation of fine
chocolate to create value for local
communites, consumers and my
students as well.
I‘ve already visited Switzerland to
visit chocolate production
workshops and was fascinated of
the whole process. This experience
was truly incredible . Now i can
be an active part of the whole
value creation.
Were you already familiar with
Ecuadorian beans? What‘s your
opinion?
“Yes, I had already tried
cacao beans from Ecuador and also
couverture made of Nacional Arriba..I
t’s a very good cacao bean and
I already have some ideas about
what I can create with them. For
example roasted cacao beans
coated with chocolate are a
unique product for the Korean
market .
The quality of cacao from
Ecuador is outstanding. There
are so many wonderful ways to
use it.
Eventually it is all about the
people - I know how it will
benefit them and serve whole
communities. That is vital. It is
my commitment to be part of
Ecuacao, which is committed to
social issues.”
Will you share this experience
with your own customers?
“I will post photos from
the trip to Ecuador on my
social media accounts so that I
can show people how things are
going and that everything is
really happening. My customers
trust me, and they will
understand who Ecuacao is and
appreciate it for what they do.
I will use the factory and
academy to educate my students
and promote our project to my
partners and customers as well.
Interview with Young-Joo Go
Cacaoboom- Seoul, South Korea
Ultimately it’s also about how
Ecuacao respects the work of
producers and local
communities.
It’s important to me to be
involved in a project that is
about fair- trade and socially-
responsible chocolate.I can
educate my customers where the
chocolate comes from and
what the conditions are on the
farms and in the factory and how
it impacts all the people
involved.
I can experience all processes of
preparation, all the manual work
that’s done (as in my profession),
and interact with the producers
80%
100%
60%
100%
JOINT COMMITMENT OF BUYERS AND SUPPLIERS
Ecuacao created a responsible purchasing policy of
sustainable supply development .
The Buyers Code of Conduct is a document
that guides buyers to exercise their duties.
Buyers must comply with Ecuacao‘s social and
environmental commitments.
- Purchase with integrity and ethics, ensuring
fair competition and fair treatment of tenders
- Communicate and collaborate effectively
and fairly, making sure to provide suppliers
with the same quality of information by
respecting the contractual frameworks and
commitments vis- à-vis suppliers
- Act sustainably and in solidarity by
securing supply sources and applying the
social and environmental responsibility
criteria when selecting suppliers
- Promote progress and performance plans
by developing long-term, mutually
beneficial partner relationships, and
deploying tools and regular opportunities to
share in order to improve Ecuacao’s
performance
Ecuacao preferably works with Buyers who have
signed the Buyers Code of Conduct. The
Objective is to have at least 80% of Ecuacao’s
purchase covered by the Buyers Code of
Conduct . We aim to achieve 100% in the
future.
After successful training of buyers and full
commitment to the Code of Conduct, Ecuacao
involves suppliers in the process and let them sign
the Sustainable Purchasing Charter.
The Sustainable Purchasing Charter is a crucial
part of Ecuacao‘s CSR agenda. By signing the
Charter, suppliers agree to follow and apply
the social responsibility approach.
Four major subjects are addressed in the Charter:
1. LABOR RIGHTS
Respect and implement fundamental principles
and rights at work, as defined in the
Declaration of International Labor
Organization, controll the practices of their
suppliers, and eliminating all forms of forced
labor and child labor.
2. GOVERNANCE AND ETHICS
Fight against corruption by exercising
necessary company policies and educating
employees. Discuss investment ideas and
recruitment policies locally.
Promote fair competition and social
responsibility.
3. RESPECT AND
PROTECTION OF THE
ENVIRONMENT
Reduce and control the impacts of
activities/ operations on the environment by
monitoring performance indicators (CO2
emissions, energy consumption, emissions of
pollutants into the air, water, and waste).
4. RISK MANAGEMET
AND FOOD SAFETY
Identify environmental issues and risks of suppliers
activities/ practices on ecosystems and public health
by implementation of precautionary measures
,policy of health-risk protection and safety overall.
This Charter i s a guideline between
suppliers and Ecuacao, whose goal is continuous
improvement in CSR practices.
We aim to achieve that at least 60% of Ecuacao‘s
purchases are from suppliers committed to
the Sustainable Purchasing Charter. The aim
involve more suppliers and reach ~100% in long-
term.
Now Future
BUYER’S CODE OF CONDUCT
2014 2017
SUSTAINABLE PURCHASING CHARTER
• Provides certified
quality products to
compete in global
markets at all levels for
the benefit of
Ecuadorian cocoa
production and make
a difference.
•Strengthens ethical,
economic and social
standards and to generate
productive employment.
•Satisfies and surpass the
consumer needs
and develop an obsession
for quality.
CASACAO improves technology,
expands the customer portfolio,
attracts financial support and offers
quality products through the
excellent work of staff and
shareholders of CASACAO.
CASACAO already works with
recognized and well established
clients both in the United States and
Europe. Our customers have been
always satisfied with its service and
products.
CASACAO is a specialist in the
cultivation of world’s finest cocoa
beans.
CASACAO is constantly offering
training and workshops in different
cocoa production areas aiming to
update and transfer technologies and
knowledge to our Ecuadorian
producers.
CASACAO works along with
APOZNEC Association of Cocoa Producers of the Northern Zone of Ecuador under a system called
Sustainable Cocoa.
LOGO &DESCRIPTION HERE
ENERSA SA
SUSTAINABLE SUPPLY MANAGEMENT
INNOVATION SESSION:
COMMUNICATION SUPPORT,
VALUE CREATION
R
CREATIVITY
SEGMENT
AVAILABILITY
OF SUPPORT
AND PRODUCTS
INTRODUCTION
OF COMPANIES,
BUSINESS AREAS,
PRODUCT RANGES
CROSS VISIT OF
PRODUCTION
WORKSHOPS
DEEPENING
RELATIONSHIPS
INNOVATION SEGMENT
NEW CONCEPT
AND TECHNICAL SUPPORT
PROPOSALS
OWNERSHIP
OF CONCEPTS
AND SOLUTIONS BUSINESS
DEVELOPMENT
MODELS/
PROTOTYPES
SATISFACTION OF OUR SUPPLIERS
PARTNERSHIPS FOR
INNOVATION AND
DEVELOPMENT Actively listening and communicating
with our suppliers is an important aspect
of relationship building. We strive to
become a preferred partner known for ist
long-term perspective.
Constant innovation sessions with our
suppliers will further strengthen the level
of transparency, loyalty, committment
and trust. In order to effectively stimulate
idea generation and brainstorming, it is
crucial that all players know each other
quite well.
Trust is key. Comprehensive Knowledge
and awareness of companies, technology,
products, and development strategies
are the foundation of effective innovation
sessions.
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est.
Ecuacao connects suppliers and
customers to its objective to build a
sustainable development which is
transparent and promotes active
communication, listening and sharing
with stakeholders.
Thus Ecuacao and Enersa designs a
supplier-satisfaction survey between
the company and suppliers. This tool
provides us with valuable insight
regarding the quality of our
cooperation as well performance and
areas for improvement and focus.
Our suppliers feedback and opinions
will be treated with confidentiality.
The survey is an important tool to
evaluate the CSR commitment of our
suppliers. We want to ensure that our
relationships with commercial
suppliers follow the guidelines of the
Buyers Code of Conduct.
An important aspect of our growth strategy
is Social Leadership and the evaluation of
our partners with ENERSA.
By assessing the environmental and social
performance of our stakeholders we will be
able to continously improve the quality
and effectiveness of our business
performance as well.
Enersa assesses if our partners abide by our
CSR policies. It uses extensive methods and
analytic tools to evaluate the impact on
enironmental, social, business and ethical
aspects.
By focusing on social leadership Ecuacao
can strengthen other vital areas such as
Innovation, Expansion and Sustainable
Cocoa.
Constant innovation of best practices,
business processes, product
development, agricultural technology,
productivity, and our CSR program,
will enable us to expand to the Asian
market and eventually establishes
Ecuacao as a global player.
By creating wealth on a large scale
Ecuacao will use its resources to build
long lasting infrastructures in Ecuador.
This will further enforce our vision to
achieve Social Leadership.
Only if we stay loyal to our core
principles, Ecuacao will be able to
contribute to the creation of Sustainable
Cocoa in Ecuador. Without Sustainable
Cocoa, we can not thrive as company in
a very competitive landscape. Thus our
corporate values are centered around
social entrepreneurship.
BUSINESS
DEVELOPMENT Implementing growth strategies focused
on creating positive long-term effects
ECUACAO‘S GROWTH STRATEGY
Our proven four-pillar strategy is the basis for our long-term business success
Vision
4 strategic
pillars
Sustainable,
profitable
growth
EXPANSION
INNOVATION
SOCIAL LEADERSHIP
SUSTAINABLE COCOA
HEART AND ENGINE OF THE CHOCOLATE
INDUSTRY IN KOREA AND COCOA INDUSTRY
IN ECUADOR
We will further refine our focus with 6 shaping initiatives
2 Leadership in
cocoa beans
1
Outsourcing &
Partnerships
3
Product & service
differentiation
4 Gourmet
5
Operational
Excellence
6
One Company
mindset
EXPANSION
INNOVATION
SOCIAL LEADERSHIP
SUSTAINABLE COCOA
ECUACAO‘S GROWTH STRATEGY
KEY GROWTH DRIVERS Untapped growth potential in different dimensions
GOURMET&SPECIALTIES EMERGING MARKETS
ECUADOR - KOREA
LONG-TERM OUTSOURCING
& STRATEGIC PARTNERSHIPS
• New factories in Ecuador,
Korea, China and India
• Opportunities for further market
penetration
• High demand for cocoa
bean & couverture
• 80% still undeveloped
• 51% of industrial chocolate still
captive market
• Expanding existing global
partnerships
• New supply & innovation
agreements with regional/local
leaders
• Expand into new markets/
increase distribution points
• Tap into new segments (Key
accounts/ chain business)
• Expand product portfolio
and solutions
• Acquisition & Mergers
opportunities
PRODUCTIVITY COMMUNITY
SUSTAINABLE COCOA Innovation, Implementation, Impact
•EDUCATION
•CHILD PROTECTION
•WOMEN’S
EMPOWERMENT
•HEALTH
•INPUTS
•PLANTING
•MATERIAL
•FINANCING
•SOLUTIONS
•FARMERS
TRAINING
SUSTAINABLE COCOA
Aligning our sustainability strategy and activities with ENERSA
Outlook FY 2016/17
FURTHER STRENGTHENING OUR KEY FOCUS AREAS
* Exempt any major runaway events and subject to currency adjustments
MARKET/INDUSTRY
OUTLOOK Long-term growth in couverture and
cocoa beans remains intact
Significant growth opportunities
Positive environment in Korea, as well
as in Asia
MID-TERM GUIDANCE* On average 20-25% volume growth
per year, and EBIT per tonne to reach
USD 3,000 by 2016/17
Lead Ecuacao’s
long-term expansion with: Outsourcing & Partnerships
Gourmet
Emerging markets
Ensure attractive margins, reduce cost
structure, long-term CAPEX and cash flow
Improve talent recruitment through
implementation of HR management
Further implement HR for growth and push
talent management
Execute our 6 strategic shaping initiatives
FAVORABLE ENVIRONMENT; COMMITTED TO ACHIEVE MID-TERM GUIDANCE*
‘SYNPRO‘ THE STRATEGIC COOPERATION PROPOSAL
‘SYNPRO’
SynPro (‘Synergy Project’) is a
strategic, single directional,
secure and profitable co-operative
communion of prestigious
and established business entities
within the Korean cacao/chocolate
industry focused on creating
synergies that are mutually beneficial
in terms of business and on further
strengthening the visionary pioneer
movement towards a more stable,
growing and promising Korean
cacao/ chocolate industry.
WHAT IS IT?
Full Production Capacity
Professional Machinery
Exploring Diverse Sales Opportunities
Artisan Expertise And Consulting
Recognized Top-tier Chocolatier
Exploring Strategic Opportunities
Large and established portfolio
Premium Prestigious Market Share
Exploring Organic Production
Exceptional Supply Capabilities
Ecuadorian Partner Network
All-in-one Import Expertise
PROPOSED PARTICIPANTS
SynPro brings together these entities in a mutually beneficial exchange.
SynPro Cooperative Flow
PREMIUM
ORGANIC COCOA
COUVERTURE
PRODUCTION
Receipt
ORGANIC
COUVERTURE
SYNERGY & STRENGTHENING
Supply & Consulting
Cooperation Benefits
Valuable experience for company’s future business developments Opportunity:
Risk:
1) Possible adjustments to be made in original business plans (temporary)
2) Possible production challenges
Benefits:
1) Market testing & handling of Ecuadorian
beans
2) Top tier couverture production consultation
from Cacaoboom [long term benefit]
3) Considerable financial incentives through
secure sales and large quantity orders
4) Opportunity to further develop valuable
expertise
and gain experience on OEM/couverture
production
5) Potentially sustainable OEM opportunity
6) Promotes enhancement and innovation
of existing product lines
7) Helps make up for seasonal fluctuating sales
8) Elevates position from that of competition
and expedites competitive edge.
Challenges:
1) Challenges in penetrating and acquiring
market thusly impacting cash flow
2) Seasonally fluctuating sales
3) Recently started looking into producing
small-quantity couverture line.
4r) Potential danger factors in terms of
competition (ex: Roasting masters)
Risk:
1) Possible adjustments to be made in original business plans (temporary)
Valuable experience and added expertise portfolio Opportunity:
Benefits:
1) Develop and manifest expertise, experience and skills
in couverture production [long term benefit]
2) Considerable financial incentives through
secure sales compensation and consultation rewards
[finance current business movements]
3) Enhance and complement consulting portfolio
4) Support, encourage and reinforce Korean organic couverture market
5) Gain additional references and presence in Korean market as
consultant and couverture expert
6) Witness and participate in Korean organic market.
7) Source organic couverture for gelato and chocolate store.
8) Create a new route for market presence and elevate position from
that of the competitors
Cooperation Benefits
Challenges:
1) Potential financial challenges with
Hongdae store exiting and gelato store
2) Relatively hostile market environment for
store sold chocolate products
3) Too many competitors taking up market
share
Cooperation Benefits
Risk:
1)Possible Product Quality Risk
- Unlikely due to Cacaoboom’s Expertise
Credible, premium, certified sourcing of ‘Organic’ couverture. Opportunity:
Challenges:
1) Credible organic couverture sourcing
2) Certification process complications
3) Challenges with quality and process control
of couverture of other companies.
Benefits:
1) Obtain sustainable, credible premium organic
couverture source
2) Made in Korea
(Eases organic certification process)
3) Considerable control over production process
[drop form production]
4) Combined expertise and resources of Cacaoboom
and Roasting House.
5) Possibility of sourcing diverse varieties and grades
of couverture (eg: white, milk, dark 56%, dark 70% etc)
6) Can be carried out in a strictly exclusive supply
agreement.
Cooperation Benefits
Benefits:
1) Opportunity to be the leading body of a
synergistic communion of industry hotshots and
gain gravity, appreciation, acknowledgement
and create new networks.
2) Considerable financial incentives due to secure
sales.
3) Facilitates domestic certification of Ecuacao
beans/couverture [gain solid certification]
[long term benefits]
4) Opportunity to prove quality and
prestige of Ecuadorian beans
5) Greatly strengthen networks between participating
entities and thus create more future synergies/partners.
Risk:
1) Supply Chain Management Deficiencies might
harm constant supply of goods
Starting off with sales, improving partnerships, strengthening market and solidifying company standing.
Opportunity:
Challenges:
1) Creating sustainable Cacao imports and sales.
2) Initiating and starting off bean/couverture sales
3) Complications and risks involved with
domestic organic certification.
4) Seizing market presence and gravity
Ecuadorian beans organic certification
Eco-Leaders
(Certifying company)
Certification Process Flow Chart
In-field Inspection
(Eco-Leaders Team) Approval
Application &
Payment
Return To Ecuador
Beans Couverture
Time taken – 30-60 days
• Approval allows us to use the ‘유기농’ label for our beans.
• The certification will be multi-beneficial as we can get both our beans and couverture certified.
• Payments are pre-paid and costs are largely negotiable.
• Estimated costs of certification: USD $15,000 (both Casacao and Tulicorp, incl. travel, transport, accomodation etc
• ECUACAO will fund the certification process separately.
P R O D U C T C O L L E C T IO N
2015
About Us
How to Order
Ecuacao provides you with the best fine cacao
and couverture. Ecuador is famous for their fine
cacao . The first cacao trees grew in Ecuador and
Venezuela. This country offers the best conditions
for the cacao tree. The climate is perfectly suited
to the needs of this wonderful tree.
Ecuacao starts with fine flavor cacao beans
fromEcuador , not bulk Forastero beans. We
believe in the quality of the bean above all else.
We process them using the latest technology
and highest quality raw materials in our
Guayaquil Factory, resulting in premium
couverture.
We work with selected community producers in
Ecuador. Each producer must meet strict
production and management policies both on their
farms and in each of their storage centers. We hold
ourselves to these impeccable standards so we can
be the leading resource for you on world's finest
cacao beans and couverture.
Arrange an appointment with us or send us
a purchase order online at www.ecuacao.com
For wholesale accounts, contact us at
+82-1092019274 or at [email protected]
Ecuador
Km2 1/2 vía Valencia Los Quevedo - Los rios
z
Korea
201-1109 CJ Ninepark
24-6 Moonbae-Dong
Yongsan-Gu
ecuacao.com | [email protected]
Antenor Aviles, Co - Founder
Our Exclusive Partners
Our Factory In our Guayaquil Chocolate Factory, we
turn our beans into couverture using
modern technology and best practices .
Sophisticated technology is vital and
we continuously improve our
formula and production processes .
We only use industry’s leading
couverture processing equipment to
roast, winnow, roller refine and
conche our beans, turning them into
extraordinary couverture.
Come visit our Guayaquil factory and
look through our viewing windows to
see our factory for yourself. Take a
tour while you’re here or just stop in
to buy some chocolate. We’re proud
of what we’re doing and we look
forward to sharing it with you.
Nacional Arriba Beans
Casacao
Premium Couverture
Tulicorp
Top Chocolatier
Cacaoboom
Contents
12
10
5 SINGLE ORIGIN COUVERTURE
ORGANICCOUVERTURE
PROFESSIONAL COLLECTION
SINGLE ORIGIN
OUVERTURE
6 +8210-9201-9274
The Yaguachi Cooperat ive was founded in 1996 and consists of 85 families growing fine aroma Nacional cacao. They follow a strict three day fermentat ion process to produce top-quality raw material. Yaguachi is located in the Guayas province just outside of Guayaquil, in the heart of Ecuador’s histor ic cacao growing districts.
SINGLE ORIGIN COUVERTURE
A
A. Yaguachi White Discs 33005 Weight: 25kg/bag Case Pack: 40 bags Wholesale Price: $13,000 case
B
YAGUACHI E C U A D O R
COCOA SWEET
BEAN TYPE: N A CI ON A L PROFILE: COMPLEX & FRUITY
NUTTY BITTER FRUITY
B. Yaguachi Milk Discs 35013 Weight: 25kg/bag Case Pack: 40 bags Wholesale Price: $13,000 case
C. Yaguachi Dark Discs 33013 Weight: 25kg/bag Case Pack: 40 bags Wholesale Price: $13,000 case
70 % C
AC
AO
Fine Cacao
C
Yaguachi 56%
White Discs
Fine Cacao
Yaguachi 56%
Milk Discs
Fine Cacao
Yaguachi 56%
Dark Discs
Fine Cacao
7 +8210-9201-9274
Vicente Norero met iculously labors over every step of the growing, fermenting and drying process to produce these fine flavor beans from his family farm. He uses hard earned farm know-how and modern science to coax both fruity and floral flavors from the farm ’s beans. Unlik e Ecuador’s well-kno w n Arr iba beans, these Abajo beans come from a unique dow n r iver region that is histor ically know n for producing one-of-a-kind, h ighly coveted fine flavor cacao.
SINGLE ORIGIN COUVERTURE
72 % C
AC
AO
COCOA SWEET NUTTY BITTER FRUITY
Fine Cacao
B
CAMINO VERDE
E C U A D O R
A
C
PROFILE: SMOOTH & BALANCED BEAN TYPE: NACIONAL
A. Camino Verde White Discs 33004 Weight: 25kg/bag Case Pack: 40 bags Wholesale Price: $13,000 case
B. Camino Verde Milk Discs 35012 Weight: 25kg/bag Case Pack: 40 bags Wholesale Price: $13,000 case
C. Camino Verde Dark Discs 33012 Weight: 25kg/bag Case Pack: 40 bags Wholesale Price: $13,000 case
Camino Verde 62%
Dark Discs
Fine Cacao
Fine Cacao
Camino Verde 62%
White Discs
Fine Cacao
Camino Verde 62%
Milk Discs
8 +8210-9201-9274
This Arr iba Nacional cacao is grow n by Samuel von Rutte, a veteran of the cacao growing ind ustry. This cacao was among the first to be awarded heirloom status by the Heirloom Cacao Preservation In itiat ive, recognized for i ts unique flavor notes and overall exceptional balance. Superior genetics coupled w ith proprietary fermentat ion and drying processes and l i m ited production make this a diamond in the cacao rough.
GUANTUPÍ E C U A D O R
COCOA SWEET
BEAN TYPE: NACIONAL PROFILE: WELL-BALANCED
NUTTY BITTER FRUITY
SINGLE ORIGIN COUVERTURE
B. Guantupi Milk Discs 35014 Weight: 25kg/bag Case Pack: 40 bags Wholesale Price: $13,000 case
C. Guantupi Dark Discs 33014 Weight: 25kg/bag Case Pack: 40 bags Wholesale Price: $13,000 case
7 5 % C
AC
AO
Fine Cacao
A
B
C A. Guantupi White Discs
33006 Weight: 25kg/bag Case Pack: 40 bags Wholesale Price: $13,000 case
GUANTUPÍ 75%
White Discs
Fine Cacao
Fine Cacao
GUANTUPÍ 75%
Milk Discs
Fine Cacao
GUANTUPÍ 75%
Milk Discs
ORGANIC
COUVERTURE
10
ORGANIC COUVERTURE
A
Organic 45% Couverture
A. White Discs B. Milk Discs 32000x 39008 Weight: 25kg/bag Weight: 25kg/bag Case Pack: 40 bags Case Pack: 40 bags Wholesale Price: $13,000 case Wholesale Price : $13,000 case
+8210-9201-9274 Fine Cacao
B
C
C. Dark Discs 35003 Weight: 25kg/bag Case Pack: 40 bags Wholesale Price: $13,000 case
ORGANIC 45%
White Discs
Fine Cacao
Fine Cacao
ORGANIC 45%
Milk Discs
Fine Cacao
ORGANIC 45%
Dark Discs
11
ORGANIC COUVERTURE
A
C
B
Organic 70% Dark Chocolate
+8210-9201-9274 Fine Cacao
A. White Discs 33005 Weight: 25kg/bag Case Pack: 40 bags Wholesale Price: $13,000 case
A. Dark Discs 33005 Weight: 25kg/bag Case Pack: 40 bags Wholesale Price: $13,000 case
A. Milk Discs 33005 Weight: 25kg/bag Case Pack: 40 bags Wholesale Price: $13,000 case
ORGANIC 70%
White Discs
Fine Cacao
Fine Cacao
ORGANIC 70%
Dark Discs
Fine Cacao
ORGANIC 70%
Milk Discs
12
PROFESSIONAL COLLECTION
Organic and All-Natural Couverture
Our professional collection of organic chocolate is ideal for all types of chocolate making. Use the easy-to-melt discs to bake or to make bonbons, truffles or candies. Like with any high-quality chocolate couverture, this chocolate must be tempered before molding to ensure the end result has shine and snap.
+8210-9201-9274 Fine Cacao
Organic 62% Dark Discs 39017 Weight: 25kg/bag Case Pack: 40 bags Wholesale Price: $13,000 case
Organic 62% Dark Discs 33017 Weight: 10kg/bag Case Pack: 40 bags Wholesale Price: $5,200 case
Organic 56% Milk Discs 39017 Weight: 25kg/bag Case Pack: 40 bags Wholesale Price: $13,000 case
Organic 56% Milk Discs 33017 Weight: 10kg/bag Case Pack: 40 bags Wholesale Price: $5,200 case
Organic 45% White Discs 33016 Weight: 25kg/bag Case Pack: 40 bags Wholesale Price: $13,000 case
Organic 45% White Discs 34017 Weight: 10kg/bag Case Pack: 40 bags Wholesale Price: $5,200 case
Fine Cacao
ORGANIC 62%
Fine Cacao
ORGANIC 56%
Fine Cacao
ORGANIC 45%
Dark Discs Milk Discs WhiteDiscs
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