Upload
homer-nievera
View
171
Download
1
Tags:
Embed Size (px)
Citation preview
About Homer
Digital Marketer & Growth Hacker
- Link online-offline campaigns to ROI
- Manage social media & ecommerce campaigns
- Build online buzz and reputation
- Boost milestones (Likes, Followers, etc.)
- Create “trending” campaigns
About Homer
Serial Digital Entrepreneur
- Flip business models
- Identify and create multiple revenue streams
- Build and sell tech businesses
PH INTERNET STATS
• 40M internet users in 2014 (22y.o. median age)
• 84% internet penetration
Sources: Google Mobile Report, Komli SEA (Facebook & Twitter reps), DigitalMoz, Zinnov
Some activities you’ll do in Digi Marketing: Display Advertising
Email Marketing
Pay-Per-Click Advertising (PPC)
Online Public Relations
Search Engine Optimization (SEO)
Affiliate Marketing
Social Media Marketing (SMM)
Viral Content Campaigns
Conversion Rate Optimization (CRO)
Blogging
Microblogging
Blogger outreach
Video marketing
Local search marketing
Mobile marketing
Deal/offer sites
Corporate web site
Free content (eBooks, white papers).
Online communities/forums -
Webinars
Podcasts
3 Questions:
Is having a Website enough for your brand’s digital presence?
Is doing Facebook sufficient?
What are the best cost-effective digital strategies that can be done almost immediately?
The Millennials
Less attention span but attention-seeking
Multi-screen, multi-taskers
Demanding but no absolute loyalty to brands
Keen on privacy but share stuff on social media
PH STATS ON MILLENNIALS In a 5-hour span:
99 minutes spent on TV 143 minutes spent on laptops 174 minutes spent on smartphones
110 minutes spent on tables/phablets Multi-device users
Sources: Google Mobile Report, Komli SEA (Facebook & Twitter reps), DigitalMoz, Zinnov
Content Marketing means creating
and sharing valuable free content to
attract and convert prospects into
customers, and customers into repeat
buyers.
Some Suggestions Post company updates
Share industry news and developments
Ask questions
Hold contests or have shareable coupons or giveaways
Produce shareable videos (fun, “tagos sa puso,” info, etc.)
Types Of Content Brands Develop For Social Media [CHART]
Source: Ipsos OTX
Posts, Videos and Contests as social media content brings most success to campaigns.
Videos are fast becoming content staples
Nearly half of executives managing restaurants worldwide said they use YouTube for their marketing campaigns.
Viral Videos from 6 seconds (Vine) to 15 seconds (Instagram) are fast becoming tactical marketing favorites
Source: Hospitality Technology 2013
Bake & Brew Small community coffee shop
Non-main road location
Used initially Facebook for awareness among local village groups
Was featured in FoodFindsAsia.com
Bake & Brew Cafe Got 3,000+ hits and had 1,000+ actual in-store visits by “Metro Southerners” in 2 months
Increased orders of personalized cakes by 300%
Not bad for a community café that is less than a year old.
PH SOCIAL MEDIA STATS
4 hours per day spent on social media as a whole
Sources: Komli SEA (Facebook & Twitter reps)
PH FACEBOOK STATS
35M are on Facebook:
286 ave. friends per FB user
52% Female, 48% Male
1B photos uploaded per year
937M comments per year
115M status updates per year
Sources: Komli SEA (Facebook & Twitter reps)
FB Marketing Quick Tips
Have an FB Page (not just an account)
Maximize use of Photos: cover image, profile, posts
Use videos – short ones, those with stories Exclusive offers, contests, customers sharing stuff FB apps, “Promote This,” “Boost This” Buy ads, Boost Likes
PH IG STATS 7M Instagram users - 70% F | 20% M | 10% LGBT
- 88% under 35y.o.
- 76% income earners
- 16% students
- 60% take a Selfie
- 79% share pics on Twitter
- 75% share pics on Facebook
- 63% follow influencers/bloggers
Instagram Marketing Quick Tips Trending hashtags #nationalcheesecakeday
Niche hashtags (geo-based, dish) #pastapizzarock
Campaign-specific hashtags (contests or group offer) #donutcoffee4u Pics of menus or let your customers post theirs Employee appreciation Happy customers
Twitter Marketing Quick Tips
Same hashtags tips as Instagram (or IG)
Include a link to your menu or offers
Promote group offers or deals Pics of menus or let your customers post theirs Time your tweets (breakfast, lunch, dinner) Use “Promoted Tweet”
Smartphones today make it easier and faster to share content
2B smartphone users globally by end of 2015
PH SMARTPHONE STATS •101% mobile phone penetration
• 45% smartphone penetration
• 93% smartphone use while multi-tasking (42% TV)
• 88% of smartphone users research on their phones
• 45% of smartphone users access internet daily
• 77% of smartphone users never leave home w/o it
• 39% would give up their TV for smartphones
• 81% mobile internet users are 18-up (60% are 18-35)
Sources: Google Mobile Report, Komli SEA (Facebook & Twitter reps), Mobile Marketing Association
Some Suggestions Selfie-Fansign Contest
Raffle off event tickets (you’re a sponsor)
Invite followers/fans for a Plant Tour or Store Visit and they get goodies
Organize a Grand Meet-up
On-premise purchases from online triggers
6 Best Practices for eCommerce Sites 1. Easy and simple to navigate
2. Quality images & good copy
3. Optimized for Search Engines (i.e. Google)
4. Recommended items or promotions
5. Visible contact details & payment options
6. Mobile utility (mobile site/app)