M I L L E N N I A L S :T H E N E W E S T O P P O R T U N I T Y

A new survey reveals that attitudes about animal fats in theAmerican diet have changed – and millennials are leading theway. Those 18-34 are twice as open to animal fats as those 35-

54, and 3 times as receptive as those 55 and over. In today’sfoodie culture, taste is on par with health concerns – and

nutritious animal fats deliver both.

MILLENNIALS HAVERECENTLY CHANGED THEIR

VIEW ON THE HEALTHFULNESSOF SATURATED FAT

1:3

MILLENNIALS ARE LESSCONCERNED ABOUT CALORIESAND FAT THAN THE GENERAL

POPULATION,

ANNUALLY ON FOOD$ 96 BILLION

$ 162 ON MEATMILLENIALS SPEND

EACH MONTH

25%THERE ARE 80 MILLIONMILLENNIALS IN AMERICA ALONEAND THEY REPRESENT ABOUT AFOURTH OF THE ENTIREPOPULATION

DID YOU KNOW?

Age group: 18-34Born 1982 – 2004

HEALTH­HALO CALLOUTS SUCH AS

“LOCAL," “NATURAL," “AUTHENTIC," AND “PREMIUM”INFLUENCE THEIR FOOD BUYING DECISIONS.

OF MILLENNIALS WISH THAT

FOOD COMPANIES WERE

MORE TRANSPARENT

ABOUT HOW THEY

MANUFACTURE THEIR

PRODUCTS 

74%

OF THE U.S.

POPULATION