Secret of success of the Mumbai dabawallas

History of dabawallas

• Started during the British rule in India• A time when no McDonalds or Pizza Hut was

there.• The idea of a Parsi Banker which evolved from

1 to 5000 employees. • Uses the six sigma concept.

Founders of the Dabawalla system

A day with the dabbawallas

• .9.30-

10.30am

10.34-11.20 am

11.30-12.30pm

A day with the dabawallas

12.20-1pm

1.15-2.30

2.30-3.30

3.30-4

Educational qualification:illitrate

Total area: 60-70 kms

Employee strength:5000

No of dabbas:2,00,000

Mukkadhams:800

Time taken: 3 hrs

Management practises derived

Customer relationship

management6 sigmaInnovationTime

managementSupply chain management

Q factor of the DabawallaError in transaction• 1 in 16 million transactions

six sigma performance• 99.99999

Technological backup :nil

No strike record

Standard price

Low operating cost

Organization structure

Color coding on the dabbas

Marketing through dabawallas

HIV awareness

Distribution of pampheltes

Additional revenue

Achievements

• Six sigma certification by the Forbes group.• Lecture the MBA’s about management.• Visit by prince Charles.• ISO 2000 certified.

Strength and weakness

strength weakness

Teamwork

Time management

Service commitment

Process consistency

Limits educational facilities

Mumbai local trains

Swot analysis-opportunities

Opportunities threats

From nearby restaurants

Work from home

Smart card and vouchers

Companies providing food for employees.

Dabawallas in other cities

Tie up with caterers

Expand service route