GROUP MEMBERS

DURGA MASURKAR 23

HARSH SHAH 28

JINAL PARIKH 29

KARAN VIJAN 33

NIKITA JAIN 47

INTRODUCTION

• The beverage industry refers to the industry that produces drinks.

• Beverage production can vary greatly depending on which beverage is being made.

PRODUCT CATEGORY INDUSTRY SIZE MAJOR BRANDS

CARBONATED SOFT DRINKS

28%COKE, SPRITE, THUMBS UP, PEPSI, MOUNTAIN

DEW, CAMPA COLA

FRUIT BEVERAGES / JUICES

24%TROPICANA, MINUTE MAID, FROOTI, REAL

BOTTLED WATER 44%KINLEY, AQUAFINA,

OXYRICH, HIMALAYA

FUNCTIONAL BEVERAGES

2%PAPERBOAT, LIPTON,

NESTLE

SPORTS DRINKS 2%GATORADE, MONSTER,

REDBULL, TZINGA

HISTORY

• Vast global presence

• Largest market share

• Popular subsidiary brands like Coca Cola, Fanta, Kinley, Limca, Maaza, Minute Maid, etc.

• Fantastic marketing strategies.

• Distribution network

Strengths

• Aerated drinks

• Undiversified product portfolio

• Image from “high sugar” carbonates

• Absence in health beverages.

Weakness

• Diversification

• Packageddrinking water

• Health andwellness

• Supply chainimprovement

Opportunities

• Raw material sourcing

• Changes in consumer tastes

• Direct competitors

• Indirect competitors

Threats

Direct

Competitor

Indirect CompetitorsCompetitive Landscape

Product Failure

• Vanilla Coke failed to excite the Indian palate

• Rigorous consumer testing had shown the vanilla taste to be distinct and popular with consumers

• Color of the product was also a consumer mind set.

To come back in the Market !

Re launching asa health drink

Summary