w w w . b l o g m i n t . c o m

Instagram Campaign

Kurkure

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Campaign Brief: WHY SO SWEET 01

Navratri in the age of social media

Duration - 2 months

A quick research by the Kurkure team revealed that most greetings, cards, invites and wishes conversed in a very clichéd manner.

To add a twist to it, Kurkure wanted Influencers to create their own greetings which are fun, edgy and etch a smile on the gifter and receiver’s faces.

Blogmint engaged 1,000+ Instagramers for this campaign and delivered 30 million+ reach.

Throughout the campaign we generated Social media buzz.

Over 30k greetings had been created from the website during the campaign.

Objective

Solution

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Chatpata Execution02

SolutionThe brand upped its digital presence twice as compared to last year and created agile social front with the campaign.

Kurkure created various characters like the laddu feeder, the nosy aunty, the perpetual compliment showering Bhabhi and all such over sweet people who come out of the blue during festivals.

Kurkrure’s Karvachauth video on Instagram had more likes than Shilpa Shetty’s Dubsmash video on about the same festival. :D

A defined objective with a well rounded execution makes #WhySoSweet one of the largest festive campaigns on social media.

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Published Instagram Posts03

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Published Instagram Posts04

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Mass Media Coverage – The Impact05

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Sample Post Links

https://instagram.com/p/85sJeiOb0f/?taken-by=stylingwithpout

https://instagram.com/p/85pH6FS02N/?taken-by=munchymumbai

https://instagram.com/p/850m1nKLfV/?taken-by=ulukgorgeous

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https://instagram.com/p/8_gcluTUG6/?taken-by=saloniguptaa

https://instagram.com/p/85eMd2nFUe/?taken-by=magali_c

w w w . b l o g m i n t . c o m https://www.blogmint.com/

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