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Spring 2014 MCOM 163
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Alisha Merkle Gladys Adona
Nashelle Tombe Basil Sar
Stephanie TorresJenilee de la Fuente &
Raechel Price
SJSU MCOM 139Spring 2014
SOCIAL MEDIA MANAGEMENT STRATEGIES FOR A FICTIONAL CUPCAKE BAKERY
facebook.com/CakesForDaze
@CakesforDaze
@cakesfordaze
IT STARTS WITH AN IDEA: THE DEVELOPMENT OF THE CAKES FOR DAZE BRAND
• Cupcakes are a really popular trend, especially among food bloggers, and so finding inspiration for content was really easy.
• Our target audience ranges from young adults to adults in their mid-30s (people with similar humor)
• Our tone is casual and witty; most of the content was fun/whimsical in nature – which is attractive to a wide range of people.
• Largely inspired by pop culture and current events, our content strategy worked best when communicating in our private facebook group, which replaced the content calendar.
• We initially created a content calendar, but abandoned it in favor of working more in the moment.
• We did stay consistent with four of the themes we initially chose- recipes, cupcake fails, drink pairings, and shout-outs to other bakeries.
Our vision: Our content strategy:
TWEETING AND FOLLOWING OUR WAY TO THE TOP OF THE FOOD CHAIN
• Brevity is the soul of wit, but how do you sum up delicious in 140 characters?
• Twitter best practices: a limited amount of relevant hashtags and leaving room for retweet comments
FACEBOOK: THAT ALGORITHM’S TRYING TO KEEP EVERYBODY DOWN
• On Facebook, good content is attainable. However, with the ever-changing algorithms, our organic reach was limited (ranging 2-14 likes per post).
• Our Facebook best practices: Engage with our audience, share favorite recipes, cupcake facts and how-to’s, and stay relevant with our content
QUESTIONING OUR AUDIENCE ABOUT SWEET NOTHINGS
• Although questions were frequent, response was minimal.
• Humor received the most likes and engagement, while recipes got the least.
• 69 likes
• average reach of 35-75 (ranging from 21-158)
• average likes of 5 (ranging from 2-14)
• Our views peaked at 9 a.m. and 10 p.m.
“People wake up thinking about cupcakes and go to bed dreaming about them too”
VISUAL APPEAL, FUN FACTS & RELEVANCY
• Image quality grabs our audiences attention and entices their sweet-tooth
• Facts and quotes bring credibility to our company and interest to our audience
• Relevancy gives opportunity to highlight “the new, the now and the next”
INSTAGRAM: DOUBLE-TAP FOR INSTANT LOVE • Following 318, Followed by 126
• Our best practices: posts focused on detailed, up close shots, pop culture focus and relevant to other platforms’ posts.
When life’s got you feeling half-baked...
FINAL THOUGHTS
Now that you’ve had dinner from Lee’s, enjoy some dessert on us!