1. 1. BUILDING A BETTERBURGERMaking our best-sellingburger into ahealthier menu choice
2. 2. PROBLEM AND SOLUTIONProblem: health-consciouscustomersavoid our burger becauseof the calories, fat, andcarbohydrates it containsSolution: Find alternativecomponents for theburger that have lesscalories, fat, andcarbohydrates12/4/2014 DOMINIC MAZZUCA 2
3. 3. BUN NUTRITIONOur BunCalories: 260Fat: 5 gCarbohydrates: 45 gAlternative BunCalories: 140Fat: 2 gCarbohydrates: 27 g12/4/2014 DOMINIC MAZZUCA 3
4. 4. CHEESE NUTRITIONOur CheeseCalories: 125Fat: 9 gCarbohydrates: 1 gAlternative CheeseCalories: 70Fat: 4 gCarbohydrates: 1 g12/4/2014 DOMINIC MAZZUCA 4
5. 5. A BETTER BURGEROur Best SellerTotal Calories: 585Total Fat: 27 gTotal Carbohydrates: 46 gNew Better BurgerTotal Calories: 410Total Fat: 19gTotal Carbohydrates: 28 gFat (g)0 10 20 30Better BurgerBest Seller271912/4/2014 DOMINIC MAZZUCA 5
6. 6. TASTY!12/4/2014 DOMINIC MAZZUCA 6