Beer Flavor Trends2016

Beer

2

Category Insights

One in four of new US craft beer retail releases have been flavored, according to Mintel’s GNPD.

Craft beer continues to grow globally and has been embraced by Mexico, China, Italy, South

Africa and Brazil.

Nitro beer is definitely a new style to be watched.

Proportion of new retail beer releases, styled as craft, globally, 2011-15

Mintel

BeerCategory Insights

One-time-only flavored brews

are driving sales and innovation in micro-breweries.

US craft brewers are

experimenting in flavors beyond

grain, hops, yeast and water.

Seasonal brews are a key driver for purchase for

US drinkers

Beer

4

Category Insights - FlavorsPumpkin and then spices/spicy are the two top flavor components in US craft beer. Flavor has become an important differentiator in a hyper-competitive market- chocolate and honey, coffee.

Citrus flavors feature strongly in global beer launches.

Magic Hat Wilhelm Scream Pumpkin Ale

Karl Strauss Peanut Butter Cup

Porter

Breakside Brewery’s Tropicalia Ale with Lychee & Chilies

Texas Big Beer Brewery White

Chocolate Porter

  %Lemon 11.5

Grapefruit 5.4

Tequila 5.1

Raspberry 4.6

Lime 4.3

Apple 4.3

Ginger 4.2

Honey 3.9

Spice/Spicy 3.4

Citrus 3.0

Top 10 flavors for flavored beer releases, globally, 2015

Beer

5

Flavor Launches

FruitApple, Watermelon,

Pear, Cherry, Pomegranate,

Mango, Apricot, Banana, Pineapple, Peach, Kiwi, Apricot,

Raisin, Rhubarb, Plum, Grape

Berry Fruit Raspberry, Strawberry, Cranberry, Blackberry,

Artic Berry, Marion berry, Blueberry,

Huckleberry, Elderberry

Citrus Fruit Blood Orange, Orange,

Grapefruit, Lemon, Citrus, Lime

Spice Vanilla, Salt,

Ginger, Hops, Cardamom, Coriander, Cinnamon,

Nutmeg, Allspice

VegetablePumpkin, Pine Nuts,

Jalapeño, Ghost Chili, Poblano,

Habanero, Chili, Chipotle

Top flavors launching in beer by flavor sub-group

Chocolate Caramelized

Chocolate, Milk Chocolate, Cocoa, White Chocolate

Flower Lavender, Jasmine,

Hibiscus, Cherry Blossom, Rose,

Elderflower

Nut Peanut, Pecan,

Coconut, Hazelnut

Coffee and Syrups Honey, Maple