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Baskin Robbins

Baskin Robbins Digital Campaign Ideas

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Page 1: Baskin Robbins Digital Campaign Ideas

Baskin Robbins

Page 2: Baskin Robbins Digital Campaign Ideas

Treat Your Office Buddy Campaign

• Core Idea – As during the lunch time in office hours most of the people step down for some treat and ice – cream is one of the most popular treats. The idea is to get as many people of the working class to indulge in ice-cream at their nearest Baskin Robbins parlour.• The main motive of this campaign is to make people belonging to the

corporate sector realize that you always have time to eat ice-cream.• The campaign hashtag used all over will be #TreatYourOfficeBuddy.• A special discount specially for corporate employees.• The digital platforms that will be targeted during this campaign

include Facebook,Twitter,Instagram and Snap Chat.

Page 3: Baskin Robbins Digital Campaign Ideas

Campaign Ideas• Idea 1- For Facebook/Instagram – The campaign would consist of

people working in offices would upload their pictures with their groups enjoying ice-cream at their nearest Baskin Robbins parlour. The best pictures would be shortlisted and shared on the Baskin Robbins official page.• Idea 2 – For twitter – A interactive contest can be run on twitter –

Why #TreatYourOfficeBuddy only at Baskin Robbins? The person giving best answer could get gift vouchers from Baskin Robbins.• Idea 3 – For Snap Chat – All Snap Chat users can send us their

perfect snaps with their office buddies at Baskin Robbins parlour with their office buddies.

Page 4: Baskin Robbins Digital Campaign Ideas

Content Ideas For Twitter/Facebook• A boyfriend will break your heart but an ice-cream will mend your heart.

#IceCream • Why treat your office buddies with an expensive dinner when you can

treat them with an ice-cream and make them more happy #IceCream #TreatYourOfficeBuddy• You cannot buy happiness but you can buy an Ice-Cream #IceCream• Keep Calm and eat IceCream with your office buddies

#TreatYourOfficeBuddy• Want a solution to kill your horrible Mondays at work then go for a treat

with your office buddies at the nearest baskin robbins parlour. #IceCream #TreatYourOfficeBuddy• Enjoy #flavourofthemonth with your office buddies at one and only

baskin robbin #TreatYourOfficeBuddy

Page 5: Baskin Robbins Digital Campaign Ideas

Multi Platform Digital Campaign

Page 6: Baskin Robbins Digital Campaign Ideas

Multi Platform Digital Campaign • One multi platform digital campaign that really impressed me is the

#HungerKiBajao campaign by Chings Chinese.• One thing that I really liked about the campaign is the strong

message which it sends using the Brand Ambassador and also how it is portrayed that how much difference a regular amount of Rs. 750 can make. Also Ranveer Singh being brand ambassador for the same helped in trending it on twitter as well as on facebook.• The thing that I did not like about this particular campaign was that

they could have continued the campaign further with Ranveer Singh sharing anecdotes on social media how those 750 rupees contributed by people benefited how many children by providing them food. They could have also used an another hashtag #HungerKiBajaDi

Page 7: Baskin Robbins Digital Campaign Ideas

Blog Post – That Girl In Bob • https://thatgirlinabob.wordpress.com/2015/02/05/with-love-from-m

umbai/