Quality Features that any Res-taurant App must have

INTRODUCTION

Are you unsure whether developing a mo-bile app for your restaurant would be a prudent investment for your business?

Are your thinking of diving into the online food ordering a delivery business? 

Take a look at some facts to understand ex-actly what you’re missing out on.

STATISTICS

In 2015, total revenue gener-ated via mobile

applications for the restaurant industry

reached $160 million.

$160 million is one of the highest revenue growths for

any industry in terms of mobile application sales.

1. Loyalty & Reward Programs

The most important is the fact that the cost of at-tracting/acquiring a new customer is 5 times higher than the cost of keeping one i.e. earning brand loy-alty is cheaper than creating brand awareness and

attractiveness.

2. Online Ordering & Payments

Online and in-app order-inglets your customers avoid the lines or the wait for the order to be taken and processed.

The ability to pay for their orders beforehand takes customer convenience one step ahead.

3. Location Based Services

The prevalence of location based services like beacons and geo-fencing have given brands the

ability to engage with potential customers.

According to LevelUp, restaurants using beacons successfully see 8%-12% new cus-tomers, each week.

4. TABLE RESERVATION

No matters your restaurant is small or big,your restaurant mo-bile app should have a table re-servation option for your custom-ers.

This helps cut down customer frustration that undoubtedly arise from long waits to get a table.

5. Social Media Integration

Social media integration has become a permanent feature for every app out there.

For the restaurant industry even more, what with the customer’s need to review their experience, take pic-tures of and upload them to their social media ac-counts like Instagram, SnapChat, FB etc.

CONCLUSION

Whether you’re a restaurant owner looking to im-prove sales, customer loyalty and retention or you’re an entrepreneur investing in your next ven-ture of online food ordering and/or delivery service – the above features are a must to include into your app.

However, depending on the range of your business and your needs, your app can be both consumer-fa-cing and/or business-facing.