5 Easy Steps To Make Money in the Digital Food Marketplace

Homer « Homerun » Nievera

Homer’s Background

Founder & CEO, Negosentro.com (PH) Co-Founder & Chairman, Mediablast Digital (PH) Co-Founder & Group CEO, Bazinga Inc. (MNL, SFO,

HOU) Co-Founder & President, Homerun Consulting (PH) Co-Founder, RubrikLabs (MNL, SFO, NYC) Director, Honey Badger Studios (PH) Former Global Head for Commercial Partnerships and

Advertising Operations of Friendster.com and Multiply.com

Former Country Head and Business Director of Impaq Interactive (for MSN Phils.) and Admax Network

Let’s start….The first step in making money in the digital food marketplace is…

to...Set your goals

Step # 1

Set your goals

Goal Elements:

• Awareness • Branding• Engagement• Revenue• Feedback

Don’t forget to put deadlines to your goals

Harvey Mackay, a famous author said.. « Dreams are dreams. But

Goals are dreams with a deadline. »

Step # 2

Be visible. Get found.

Finding my favorite meeting place…

Did a Google search on “Dulcinea Restaurant”Nice!

Googled some images…Medyo “Fail”…

Looked up locations…Winner!

What about you?

Choose a Platform

•Online?•Mobile?• Both Online & Mobile!

Get traffic to your own site.

Or…get listed on their sites.

Creating relevant content is important.

So and is timely engaging conversation.

Survey from the U.S. National Restaurant Association says…

Attract New Customers

•Websites: 90%• Social Media: 84%• Emails: 82%•Daily Deals: 77%

Bring in Revenues

• Emails: 84%•Daily Deals: 78%

What Customers say:

• 87% would visit or order if they got a savings offer from a marketing message sent by a restaurant to them

What Customers say:

• Consumers would go to or order from a restaurant if they received customized marketing messages that:

• Referenced past visits: 68%• Allowed them to make reservations: 66%• Identified them by name: 64%

Some more numbers…

HP Retail Therapy Conference, August 2013

Of customers who compare prices on a competitor’s site online and on mobile while shopping.

54%

HP Retail Therapy Conference, August 2013

in Asia Pacific will use a mobile phone.

2.43 Billion

That’s 56.3% of total world users of 4.3Bn.

eMarketer’s Global Intelligence ReportSeptember 2013

Ave. Daily Time Spent on Apps

41 Minutes

Primarily on Facebook and Line (in PH)

Nielsen July 2013

Now let’s go to Step # 3

Step # 3

Gamify everything.

What’s the most popular game app today?

Candy Crush has been played more than 151 Billion

Times

Mobile gaming revenues surpassed

$1.2Bn in 2012

Android captures 53% of the market for

Smartphones

Starbucks Named Mobile Marketer

of 2012

Know that we are wired for games.

We love the concept of rewards rather

than that of punishment.

Be creative.

Engagement and Loyalty are key

results of Gamification.

There’s no fast formula.

Experiment.

Let’s move on to Step # 4

Step # 4

Invest in tech.

Free WIFI is a must.

T-Commerce is happening now.

Order now via smart phone or tablet.Play while you

wait

Swipe and Pay now via smart phone or

tablet.

Let’s move on to Step # 5

Step # 5

Read up on what’s coming soon.

Virtual Currency is Here.

http://beta.pocketmarketapp.com

http://foodfindsasia.com

RECAP

Fully Embrace

Technology

MARK ZUCKERBERG

Be a Disruptor

LARRY PAGESERGEI BRIN

Be a Game

Changer

STEVE JOBS

Profit with

Honor

BILL GATES

Hoteliers’ Guide to Social Media

Get 2 FREE eBooks!

The Restaurant’s Guide to Digital Marketing

Register Now!

http://foodfindsasia.negosentro.net

Follow Me on Twitter@bnievera

Get FREE eBooks!

Email me:

iam@homernievera.com

More questions?

I never dreamed of success.I worked

for it.

Parting Shot