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solar panels / energy
Increase brand awareness
WHY ∞ WHY
policy
irresponsibility
prejudices
safe
€
efficiency sustainability
low level motivators
“The product is inexpensive”
“It validates my self-image as being a “value conscious” person”
“The product is available close by”
“Spending time with my family makes me feel like a successful parent”
“The quality is very good”
“I only want the best in life as I am worth it”
“I like it”
“Others envy me. I become the center of attention”
“No other product works as well”
“I am the best and I want to have the best”
Esteem
&
Love and
belonging
4 P’S + 4 E’S
300.000
Producing engaging content
Producing enough content
Budget to produce content
Others
0 10 20 30 40
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