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The role Dutch Innovation can play in supporting bamboo producer nations:Experiences from collaborations in China

Arjan van der VegteManager Research and DevelopmentMOSO International BV

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Moso: the Dutch Innovation company in Bamboo Products

• Founded in 1997 in The Netherlands• Headquartered in Zwaag, The Netherlands• Additional offices:

– MOSO China (Anji and Shaoxing)– MOSO Europe (Barcelona)– MOSO South Africa (Cape Town)– MOSO Italy (Milano) (from January 1st 2016)

• Several partner companies & distributors worldwide• Sales in more than 50 countries worldwide• Only bamboo products

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Collaboration in China (the start)

First engineered bamboo product• Not fulfilling market requirements

– Technical Quality and Regulations– Wishes, Needs, Trends of the market and customers

• Improvements to be made in production

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Collaboration in China

• Transfer knowledge from the market to factory– Technical– Market, customers

• Start up partnership in product developments– Moso not owner of the factories

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Collaboration in China

• Product improvement– Technical Quality and Regulations– Market, customers

• Introduction European machines and components• First product in assortment

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Collaboration in China

• More requests for new products from market, customers– Variations in styles, colors, finishes– Variations in application methods and circumstances– Custom made solutions

• New regulations to be followed

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Collaboration in China

• New products in assortment

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• 11 types of flooring

• Numerous variations in color, style and size

• Applicable in various markets (domestic to heavy traffic professional markets)

• Veneer• Panels

(0,5 mm – 40 mm)

• Solid beams• Available in

numerous styles and sizes

• Thermal modified outdoor products

• Highest Durability class

• Decking, cladding, beams

• Customized solutions for industrial clients

• Meeting very strict requirements

• The sky is the limit

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Moso experience: collaboration in China

• From price oriented to quality oriented • From volume oriented to diversification• From customer acquisition to customer maintenance

• Partnership in two directions– Market and Production information – Access and Exchange– Not just normal customer, supplier relationship

• Cultural understanding and adaptation– Balance between economic and commercial principles with

culture

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Bamboo not only in China

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Trilateral Collaboration (Africa, China, The Netherlands)

• Make use of experience and knowledge• Transfer knowledge

– Plantation– Production– Technical Quality and Regulations– Market, Customers

• Start up partnership

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Trilateral Collaboration

The Netherlands China

Africa

Market

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Trilateral Collaboration

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Advises…

• Keep in mind earlier mentioned experience– Quality oriented – Diversification– Customer maintenance– Partnership in two directions– Cultural understanding and adaptation

• How to make use of full bamboo stem?– Engineered bamboo products– Also other bamboo based products needed

• Combine domestic and export market

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For more information: www.moso.eu