Johnson’s Backyard Garden: JBG Organic

Analysis of sales figure provides a

method for evaluating the

effectiveness of marketing efforts.

“Every winter , we see a large

dip in sales.”

- Brent Johnson

How do we communicate the bounty of our winter crops more effectively?

Sell the story of the Johnson

Family for more effective

marketing

Is having a good product, and a good story, enough?

To promote winter sales, increased outreach and exposure is necessary.

Sell the story of ‘The Johnson Family’ and embody the brand at every famer’s market.