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Presentation from Steve Jack, Lincolnshire Wolds AONB Manager - on behalf of the Lincolnshire Wolds Walking Festival Steering Group.
Welcome to the Lincolnshire Wolds AONB
Lincolnshire Wolds AONB and wider Wolds National Character Area
Facts and figures…
AONB = 558 square kms
Four constituent local authorities
74 parishes; 97 villages
10,000+ residents in the AONB
33,400+ residents in the surrounding market towns.
A major archaeological resourceA valued cultural landscape
Special qualities of the Lincolnshire Wolds AONB
- Important contributors to the walking offer…
A scenic working landscape A unique physiography with expansive views
A perfect place for walking
In the rain…
And more rain!
…and shine…
…fun…
…and even in the dark!
Started in 2005
16 days of walking a year; with
Launch & Finale events
Attracts up to 5,000
97% approval
rating
Everyone is made welcomeHuge contribution from volunteers;No volunteer leaders – no walking festival!
We’re making walking accessible…
We’re making walking accessible…Family friendly…
…and sustainable
37,000 walkers!
Since 2005 we’ve attracted
Current public health challenges:• Physical inactivity contributes to 1 in 6 deaths in
the UK, with estimated £7.4 billion costs per annum to business & wider society
• Physical inactivity is the 4th largest cause of disease & disability in the UK
• Obesity is a major problem in England – 1/3rd of children aged 2 to 15 years old are deemed to be overweight or obese; one of highest in Europe.
• Government pledge of £300 million to support cycling and walking over the next 5 years – Cycling and Walking Investment Strategy for England, 2016
• Strategy seeking a step change in public attitudes to walking and cycling – creating a win-win for health, wider economy and the environment.
Walking is one of the best forms of exercise
60% of participants are over 60!
particularly as we get
older
A perfect ‘pop up’ event
Promoting walking &
encouraging healthier life style choices
Social and mental health
benefits
It hardly leaves a trace
on the landscape &
produces very little waste
“Excellent guide - very interesting and knowledgeable”
“Once again well organised. Wonderful views & leaders”
“Fantastic. Please keep the good work up. Look forward to next year”
“Best walking festival I have attended”
Lincolnshire Wolds Walking Festival – successful ingredients… • A strong local identity and brand• Collective ownership – wide public support, volunteer engagement • Active partnership – lets make it happen attitude…
A partnership between:
With investment by:
Plus sponsorship & support from:
The Festival’s wider legacy and sphere of influence:• Walking for Health networks (the
future?) + cycling programmes
• South Lincolnshire Walking Festival
• Walkers are Welcome – Market Towns of Caistor, Horncastle and Market Rasen.
• Viking Way (long distance route) 40th Anniversary
• Links with other local festivals > The Chalk Streams Festival > West Lindsey Churches Festival > Heritage Open Days > Tennyson Festival > Wolds Words Festival…
