Assignment briefQualification Level 3 Extended Diploma in Creative Media Production

Unit number and title L3 Unit 26 – Film Studies – Partial

Start date 23rd February 2015

Deadline 14th March 2015

Assessor name Paul Rossington

Assignment title Task 3: The Hollywood Blockbuster

The purpose of this assignment is to:Understand the relationship between films and their production contexts

ScenarioMovie Mania, a new film magazine aimed at a target market of 16 to 25 year olds plans to go into production in summer 2015. The magazine will be published both online and in print. You have been commissioned to research and produce a podcast about the marketing campaigns of Hollywood blockbuster movies. The magazine wishes to cover a range of production factors and genres which appeal to young people, so your article should be pitched accordingly.

Key topics• The relationship between producers and audiences

Work to be submitted

Completed article published on blog.

Tasks Grading Criteria Mapping

Tasks in this assignment may have additional guidance that you will need to follow posted to Unit 26’s Moodle course and all

evidence produced by you must be correctly labelled and posted to your blog.

Task 3: The Hollywood Blockbuster: Write the content and create a podcast which demonstrates your understanding of the relationship between producers and audiences, with a focus upon the marketing campaigns for Hollywood blockbusters, including how audiences are defined as well as their responses, including detail of anchorage, codes and conventions and types of audience feedback.

Remember that you are trying to apply approaches to analysing films critically, supporting points with arguments and elucidated examples and consistently using subject terminology correctly. In addition you will present an analysis of a media product with supporting arguments and elucidated examples, and consistently use subject terminology correctly.

Unit 26 P3/M3/D3

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Assessor

Date

Unit 26 Film Studies (Level 3)P1 apply approaches to analysingfilms with some appropriateuse of subject terminology

M1 apply approaches toanalysing films coherentlywith reference to detailedillustrative examples andgenerally correct use ofsubject terminology

D1 apply approaches to analysingfilms critically, supportingpoints with arguments andelucidated examples andconsistently using subjectterminology correctly

P2 describe the relationshipbetween films and theirproduction contexts withsome appropriate use ofsubject terminology

M2 explain the relationshipbetween films and theirproduction contexts withreference to detailedillustrative examples andgenerally correct use ofsubject terminology

D2 comprehensively explain therelationship between filmsand their production contextswith elucidated examplesand consistently using subjectterminology correctly

P3 describe the relationshipbetween producers andfilm audiences with someappropriate use of subjectterminology

M3 explain the relationshipbetween producers and filmaudiences with reference todetailed illustrative examplesand generally correct use ofsubject terminology

D3 comprehensively explainthe relationship betweenproducers and film audienceswith elucidated examplesand consistently using subjectterminology correctly

P4 describe the relationshipbetween audiences and filmswith some appropriate use ofsubject terminology.

M4 explain the relationshipbetween audiences and filmswith reference to detailedillustrative examples andgenerally correct use ofsubject terminology.

D4 comprehensively explainthe relationship between audiences and films withelucidated examples andconsistently using subjectterminology correctly.

PLTS: This summary references where applicable, in the square brackets, the elements of the personal,learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrateeffective application of the referenced elements of the skills.