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Incentivising the private provision of public tuna information through traceability Simon Bush, Megan Bailey, Paul van Zwieten and Momo Kochen The 6th International Conference on Agribusiness Economics and Management, 2-3 September 2014, Davao City, Philippines

Incentivising the private provision of public tuna information through traceability

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This presentation maps the existing information systems striving to create more transparency in Pacific tuna and argues that state-based information systems may be unable to overcome political and commercial interests. Our work suggests that information innovation by private actors can improve public fisheries management. These improvements are often local, however, and the flow of information across stakeholders can be limited, even when innovation exists. We argue that a new architecture for transparency and accountability is needed for the conservation of WCPO tuna that links existing information platforms, connects investors with local businesses and communities, and increases the availability of private data to public entities.

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Page 1: Incentivising the private provision of public tuna information through traceability

Incentivising the private provision of public tuna information through traceability

Simon Bush, Megan Bailey, Paul van Zwieten and Momo Kochen The 6th International Conference on Agribusiness Economics and Management, 2-3 September 2014, Davao City, Philippines

Page 2: Incentivising the private provision of public tuna information through traceability

Informational needs and challenges

Informational demands: Limit and target reference points, by-catch, food safety, IUU, provenance, benefit allocation and conservation burden, employment and food security ?

? ?

?

Global challenges

● North placing ever greater demands on South

● South information poor and fish rich (?)

● Private sector in South starting to face barriers to export markets

Page 3: Incentivising the private provision of public tuna information through traceability

Global tuna information architecture

Database

Static d

ata

Dyn

amic d

ata

Enumeration (E),

Collation (C), Reporting (R)

RFM

O co

mp

liant

Pu

blic/

private

Intero

perab

ility

Op

enA

ccess system

Op

enA

ccess data

Mo

bile A

pp

.

FAO Tuna Atlas X C R X Public Weak X Sea Around Us X C R Public Weak X FAO iMarine X C R Public Weak X X

ThisFish X E C R Private Fair X X X

Oceanwise R Private Weak X

Pacifical b.v. X E C R X Private Weak IMACS/ANOVA X E C R X Public/Private High X

CSIRO/ACIAR X E C X Public High

SPC TUFMAN X C R X Public Fair DGCF Indonesia X E C R Public Weak BAS Philippines X E C R Public Weak

Presenter
Presentation Notes
Not to illustrate good or bad, or to place in opposition. Instead illustrates the difference between permanency and networked nature. Interactions between public and private actors.
Page 4: Incentivising the private provision of public tuna information through traceability

Informational transparency

Different access to informational technology –

North-South divide.

(Global) informational flows becoming as important as material flows

New expectations to ‘know’ placing new

demands on informational infrastructures

Complexity of trans-boundary resources and

trade

Page 5: Incentivising the private provision of public tuna information through traceability

Value chain transparency

Who is providing what information to who, how and why?

Forms of transparency

Information disclosure by ...

For ...

1. Management Upstream economic actors in chains

Downstream economic actors in chains

2. Regulatory Private (economic) actors

Regulatory and inspection bodies

3. Consumer Economic actors in chains

Consumers and certification bodies

4. Public Private (economic) actors, certification bodies

Public (citizen-consumers)

Adapted from Mol (Forthcoming), J. Clean. Prod.

Page 7: Incentivising the private provision of public tuna information through traceability

Questions

1. What opportunities are there for collaborative public-

public collection, storage, analysis and communication of tuna information?

2. What kinds of incentives can ‘information rich’ consumer facing traceability create for on-going (sustainable) data collection in these fisheries?

3. Does the introduction of consumer facing traceability generate information flows that are of a high enough quality, timely, accessible and understandable?

Improving Fisheries Information and Traceability for Tuna (IFITT)

Page 8: Incentivising the private provision of public tuna information through traceability

0

100000

200000

300000

400000

Jan FebMar

AprMay

Jun

Catc

h Kg

STATE/COMMUNITY IFISH DATABASE

PRIVATE ENUMERATION

DATA MANAGEMENT COMMITTEES

Page 9: Incentivising the private provision of public tuna information through traceability

2. UPLOAD INFO 1. CODE THE CATCH

3. HANDLE + SHIP 4. TRACE TO DISCOVER

Discover the story of your seafood

Page 10: Incentivising the private provision of public tuna information through traceability
Page 11: Incentivising the private provision of public tuna information through traceability

Timely and legible information

iFISH

Sub-national National Regional

Producer Consumer

Mar

ket

Stat

e

?

?

?

Page 12: Incentivising the private provision of public tuna information through traceability

Networked data flows

iFish database Alternative system to WCPFC TUFMAN database. Greater interoperability, OpenAccess, Cloud based.

MDPI Investing in RFMO compliant enumeration, observer programmes – fisheries data (target and non-target), ETPs.

ThisFish Providing consumer facing traceability system with transparent information to consumers and

REGULATORY And

MANAGEMENT

VC Transparency

REGULATORY and

MANAGEMENT

CONSUMER and

PUBLIC

Page 13: Incentivising the private provision of public tuna information through traceability

Where are the incentives?

What resolution of

traceability?

What changes to value chain coordination?

What efficiencies emerge in chain practices?

Page 14: Incentivising the private provision of public tuna information through traceability

Information brokers and blockers

Who are brokers of

information?

Where change towards sustainability can be leveraged?

Who are barriers of information exchange?

Page 15: Incentivising the private provision of public tuna information through traceability

A new informational architecture?

Regimes remain backbone of informational governance supplemented by private infrastructure

But emerging trend that private actors and networks are sources of public fisheries information

Question remains:

Can goals of fisheries data collection and traceability can be aligned to creating new incentives for information provision?

Page 16: Incentivising the private provision of public tuna information through traceability

www.besttuna.org/en/besttuna/IFITT

Helping Indonesia emerge from the ‘informational periphery’