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GFW PARTNERSHIP MEETINGWASHINGTON, DC | FEBRUARY 8TH & 9TH
PHOTO: CIFOR #GFWPartners17
#GFWPartners17 Presenters: Luiz Amaral, Jane Lloyd and Christo Allegra
PARALLEL DISCUSSIONS 2:PRIVATE SECTOR
3
Global Forest Watch Partners Meeting New Product Introduction
DATA RESEARCH AND METHODS
THOUGHT LEADERSHIPPRODUCTS
THE NEW SYSTEM
Public website
New management system
Public info Privately held info
GFW
GFW
A A A
A
B
A
C
X
SPRINTS:Delivery in the next 6-10 months
EXPLORE THE MARATHON:Definition of success?
REMEMBER:innovation happens outside the box
MEETIN
G USERS W
HERE THEY ARE
Description of the need Design Achievement /
impact
Our goalHow will it be
perceived?
Adapted from http://www.tobiasclarsson.com/courses/masters-and-bachelors-courses/theory-and-methodology-for-engineering-product-development-7-5-ects/
Project management overview (10min)- Process of development, follow up from Fall Meeting, how are we tackling issues
raised, progress so far, timeline, how to contribute
Product development (10 min)- Product development strategy, product development creation process.
Q&A (15 min)
Exercise: defining the new product values (20 min)
Exercise: defining a vision of success (30 min)
Wrap up
Project update
Presentation Outline
Product concept recapProduct approach Product updateUser engagementHigh level user requirementsDesign processStrategy & concept progressNext steps and how to participate
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16
Progress to date
Finance AppDesign
New Platform Design
Commodities AppRe-envisioning
Q2 2016
Q3 Q4 Q1 2017
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Finance company user engagement
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Asset ManagersTerra Alpha
International BanksMorgan StanleyUBSCitibank
Multi-lateral banksIIC-IDB Group
Local BanksRabo Bank – BrazilSantander – BrazilBanco Continental – ParaguaySudameris – ParaguayBBVA - Paraguay
ESG Research and Instrument FirmCalvert Investments
22 interview
sessions
2 * 1.5 hours each
20 interviewees
11 different firms
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Finance company user engagement
Consumer Goods ManufacturersMars MondelezUnilever
ConsultantsProForest
TradersCargill Bunge
Producers (Processor, Trader)Olam
RetailersWalmart
11 interview
sessions
1 hour each
21 interviewees
8 different firms19
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New user requirements
EfficiencyFlexibilitySecurePrioritization
DirectionalityCollaborationStandardizationCentralization
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How we design
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Experience foundation
Information* + Behavior
TasksActionsInteractionsOutcomesGoalsFeedbackProcesses
= Workflow
*Distilled to the appropriately observable
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Experience design process
Strategy Concept DesignResearch is fundamental to the design process.
While design research may encompass less rational analyses, great design systems are built on rules for rationale.
Out of this research, strategy emerges and is codified to create primary tenets against which design process outcomes and deliverables are evaluated.
As statistical models are relied on for decision making and design patterns are reused for standardization, unifying concepts and idea driven creative increases in value for information products.
Strong concepts and ideas are what create great product experiences. They provide a method to determine coherence and enable metaphors for adoption and comprehension.
Ideas are cheap and opportunities to implement are rare, design improves the odds of success.
Design is an iterative process from initial sketch to finished product that distills strategy through concept into the actual product. Design communicates ideas through information architecture, content and visual representations.
Design is a verb.
Needs analysisBrand reviewCompetitive analysisData reviewStakeholder interviewsUser interviews
Concept sketchesImpression prototypes Concept directionInteraction modelsWireframes Workflows
Visual designsStyle guidesInteractive prototypes Screencasts Pre-production review
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Strategy – Mapping experience
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Strategy – Interaction modes
Learn Structure the sequence of analysis creation with steps that explain the process.
Create a workflow focused on teaching users on location entry and mapping to geographical locations.
Provide access to explainer modules that support the interaction flow and connect to video tutorial.
Analyze Present relevant data elements in multiple presentation formats including micrographics that enable users to drill into the specific values and review change over time and location.
Summarize top-level indicators in analysis displays but provide deep linking to the granular data within sortable tabular formats that can be exported to Excel.
Open data queries to offer advanced functionality for custom parameters that enable analysts and managers to view the data in a personalized format.
Monitor Aggregate indicators into dashboards that surface the relevant trends and highlight changes against models.
Integrate alerting and threshold settings into the information display for contextual adjustments.
Visualize dynamic and dimensional information into focused standalone presentations that offer the opportunity to watch real-time trends with minimum manipulation.
Communicate Offer diverse distribution and presentation formats to map to the variety of methods required in institutional workflows.
Enable collaborative sharing of research and analysis in the platform to encourage a team-based approach for research.
Connect professionals back to their primary applications (e-mail, mobile, portals, terminals) for increased engagement.
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Strategy –Mapping interaction
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Strategy –Mapping the application
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Concept – User journeys
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Concept – Data analysis
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Concept – Wireframes
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Concept – Key experience indicators
Organizational AdoptionAre people using it? Are they able to get over the learning curve?Does it work for a variety of roles up to executive level?
Information CaptureAre users able to enter information painlessly?Is information reusable in multiple contexts?
Can the information be aggregated in useful ways?
Risk IntelligenceCan risk be analyzed on a project level against policy?Are risk indicators integrated into other applications?
Is risk intelligence included at the product level?
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Next steps
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The timetableDesign Develop Launch
December March SeptemberActivitiesNeeds AnalysisBrand Review User interviewsWorkflow design
User journeysInformation architectureData analysis
Visual designInteraction design
Project team kick-offVendor contractDesign briefingRequirements establishedProject planningCommunication and governance established
Security requirementsUser authentication
HomepageProfile pagesFront end webpagesUser testing Security testing
Backend analyticsImportant data & existing codeVisualize new data layerNew analytical modules
User testingStress testingPenetration testing
User Acceptance testingSmoke testing
User guidesTraining videoWebinar training sessionOnboarding of usersCommunications
User survey
DeliverablesDesign Tenets Interaction Model Experience Brief Preliminary Visual Direction Implementation Guide
Personas
Storyboards User Journeys Key Wireframes
Information Architecture Visualization(App & Report)
Primary Workflows
Style guide
Requirements documentation
Project planGovernance and communication
planSecuring API
Servers and versioning
controls
Front end to specification
Authentication models
User test scriptsAutomated user
test results
User test scriptsAutomated user
test resultsSecurity testing
resultsLoad testing
results
UAT scripts and reviews
All bug fixesSmoke testing
confirmationPush to
productionHosting and
maintenance implemented
Press releasesBlogs
Training sessions
Public eventCustomer
support established
Support logs
Ongoing hosting and
maintenance& customer
support
User survey and result
publication
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Your participation
February – May 2017
Summer 2017
Intermittently
User feedback and security requirements
User Acceptance Testing
Updates
Contact: [email protected] / [email protected] 3
4
Discussion
Thank you.
Branding Product Story