CEBF

Circular Economy

Business Forum

@CircularSW

@QSAPartners

Emma BurlowManaging Partner

CEBF

Circular Economy

Business Forum

@CircularSW

@QSAPartners

CEBF

Circular Economy

Business Forum

@CircularSW

@QSAPartners

Why Circular?....Market Perspective

• Social – consumer behaviour – smarter, sharing acceptance

• Generation rent – on-demand services - rent not buy

• Austerity - consumers want more for less

• Online shift – smart technology and internet of things

CEBF

Circular Economy

Business Forum

@CircularSW

@QSAPartners

Bandvulc

WRAP Innovation map

Peer2Peer

Peer2Peer & repair

CEBF

Circular Economy

Business Forum

@CircularSW

@QSAPartners

Operational models

Recycling• Recycling e.g. Happus

Remanufacture• Remanufacture e.g. Bandvulc

Repair• Repair e.g. Po-Zu; Restart

Refurbishment• Refurbishment e.g. Premier Sustain

Reuse via intermediary

• Reuse (indirect) e.g. Globechain; Happus

Long Life• Long Life e.g. Orangebox

CEBF

Circular Economy

Business Forum

@CircularSW

@QSAPartners

Routes to market

Service

Membership /

subscription

Hire / Lease Pay per use

Sharing Platform

CEBF

Circular Economy

Business Forum

@CircularSW

@QSAPartners

CEBF

Circular Economy

Business Forum

@CircularSW

@QSAPartners

Reuse

CEBF

Circular Economy

Business Forum

@CircularSW

@QSAPartners

Peer 2 peer (sharing economy)

CEBF

Circular Economy

Business Forum

@CircularSW

@QSAPartners

Customer needs

Business aim

Market and competition

Success criteria

Business model

approach

FinanceTechnical &

materials

Customer Journey

Operational model

Risks & mitigation

Trial

develop

your idea

CEBF

Circular Economy

Business Forum

@CircularSW

@QSAPartners

Customer Needs

• What outcomes are you customers looking for?

• What segments are you gaining or losing customers?

• What else do your customers buy, rent or use?

• How is technology changing your marketplace?

CEBF

Circular Economy

Business Forum

@CircularSW

@QSAPartners

Consumer research

2. General

Findings

CEBF

Circular Economy

Business Forum

@CircularSW

@QSAPartners

“Presenting the financial model to our MD and FD really helped in the discussion on the proposition” Panasonic

CEBF

Circular Economy

Business Forum

@CircularSW

@QSAPartners

Circular works with not against your business growth

• What will the business look like in 5, 10 years?

• How can you retain more of the value from the products that you sell.

• How can you sell a service that provides customers with what they need.

CEBF

Circular Economy

Business Forum

@CircularSW

@QSAPartners

“In 20 years time maybe

we won’t be selling

anything anymore.”

UK market for domestic DIY & small trade tool

hire is worth £1bn. 72% of B&Q customers would

consider renting

CEBF

Circular Economy

Business Forum

@CircularSW

@QSAPartners

What is the Circular Business Advantage?

C = Customer, Commercial & Circular