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Dominion Resources, Inc. developed and trademarked Project Plant It!, an environmental education program for third-graders. The free program is a partnership between Dominion’s public relations and forestry teams, the Virginia Department of Forestry and the Arbor Day Foundation. Dominion received the Arbor Day Foundation’s "Public Awareness of Trees" award in 2012, and Project Plant It! is a major factor towards Dominion being named a Tree Line USA utility.
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Irene Cimino RobertsManager – Corporate Public RelationsDominion
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Partners
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• One of the nation’s largest producers and exporters of energy• Gas• Electricity
• Virginia – Dominion Virginia Power• 2.4 million customers
• Fortune 250 Company• Dominion Foundation - $20 million
• Project Plant It!
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How PPI Was Created
• Developed goals and objectives for program• Researched State Standards of Learning (SOLs)• Consulted with educators to develop lesson
plans and hands-on activities• Partnered with Arbor Day Foundation to source,
grow, package & ship tree seedlings• Worked with local creative agency• Piloted in 2007 in City of Richmond, Henrico
County, Chesterfield County
• Developed goals and objectives for program• Researched State Standards of Learning (SOLs)• Consulted with educators to develop lesson
plans and hands-on activities• Partnered with Arbor Day Foundation to source,
grow, package & ship tree seedlings• Worked with local creative agency• Piloted in 2007 in City of Richmond, Henrico
County, Chesterfield County
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Goals for PPI
• Educate children• Plant trees• Improve the environment
• Educate children• Plant trees• Improve the environment
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Key Message #1: Right Tree — Right Place
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Key Message #2: Call Before You Dig
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Program Cornerstone:Redbud
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Key Milestones
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Years of Project Plant It!:
Students Enrolled
2014
States Enrolled
2014
Tree Seedlings
Distributed since 2007
Equivalent Acres of New
Forest Created
2007-2014 33,000+ 6 250,000 625
Marketing: Website
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Marketing: Facebook
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Marketing: Advertising
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Marketing: Student Spokesperson
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Marketing: Jo McElwain Visits Richmond in 2014
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Marketing:In the News
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Arbor Day Event:Lee Memorial Park, Petersburg, Va.
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Arbor Day Events
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Awards from ADF and VAST
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More Awards for PPI
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Comments from Teacher Focus Groups
“Project Plant It! provides a real-world connection and a real-life experience for students.” --Whitney, 3rd grade teacher, South Anna Elementary, Hanover County, Va.
“Thanks to Project Plant It!, we started an environmental education program for 3rd graders in Goochland County.”--Deanna, 3rd grade teacher, Byrd Elementary, Goochland, Va.
“Project Plant It! provides a real-world connection and a real-life experience for students.” --Whitney, 3rd grade teacher, South Anna Elementary, Hanover County, Va.
“Thanks to Project Plant It!, we started an environmental education program for 3rd graders in Goochland County.”--Deanna, 3rd grade teacher, Byrd Elementary, Goochland, Va.
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Making a Difference with Project Plant It!
Third-graders at Drew Model School, a Title 1 school in Arlington County, Va., planted their Project Plant It! tree seedlings and dedicated them to four families from the school whose homes were destroyed by fire.
Third-graders at Drew Model School, a Title 1 school in Arlington County, Va., planted their Project Plant It! tree seedlings and dedicated them to four families from the school whose homes were destroyed by fire.
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Lisa DeatonForestry Education SpecialistVirginia Department of Forestry
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• VDOF was created in 1914 to battle wildfires and to replant trees across Virginia• Celebrating 100th anniversary in 2014
• VDOF has grown and planted two billion trees since 1917
• VDOF also protects water quality and conserves private forestland
• VDOF has partnered with Project Plant It! since the program was established in 2007
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Forester Presentations
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Talking with Young Tree-Planters
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Group Activity!
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Questions?
Contacts:
Irene Cimino Roberts Lisa [email protected] [email protected] – Corp. PR Forestry Education SpecialistDominion Virginia Dept. of Forestry(804) 771-3629 – Work (804) 966-2201, ext. 115 - Work(804) 921-1421 – Mobile (804) 512-2933 - Mobilewww.ProjectPlantIt.com www.dof.virginia.gov
Contacts:
Irene Cimino Roberts Lisa [email protected] [email protected] – Corp. PR Forestry Education SpecialistDominion Virginia Dept. of Forestry(804) 771-3629 – Work (804) 966-2201, ext. 115 - Work(804) 921-1421 – Mobile (804) 512-2933 - Mobilewww.ProjectPlantIt.com www.dof.virginia.gov
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