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byUday ( 1 )Seshnag

(52)Ananth (12)Lakshman

(61)Nishanth

(58)

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Consumerism is related to the constant purchasing of new goods, with little attention to their need, durability, product origin, or the environmental consequences of their manufacture & disposal …

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Any material that is unused and rejected as worthless or unwanted …..

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In consumer society, people replace their goods with newer ones. They purchase goods, use them and throw them away. In consumer society, people replace their goods with newer ones. They purchase goods, use them and throw them away.

One of the main reasons behind the consumerism in india is IMBALANCE in demand and supply of commodities leading to hoarding,black marketing ,profiteering.

Low literacy levels and lack of awareness of rights encourages businessmen to be indifferent to consumers. 5

why ?Low literacy levels and lack of awareness of

rights encourages businessmen to be indifferent to consumers

Backwardness Ignorance Lack of education and information Indian consumers get carried away by clever

advertising Imbalance in demand and supply of

commodities leading to hoarding, black marketing, profiteering.

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EMOTIONAL STABILITY There is also the constant media influence

that is trying to convince people that a certain product will lead to feeling fulfilled or to a place of happiness.

This can lead one to believe that external consumption is the answer to their inner instability.

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CONSUMERISM IN INDIA India is a developing

economy.Not all Indian consumers

are well educated.Consumers are often

exploited, misled by deceptive advertisements, packaging poor after sales service,adulteration, price collusion and so on.

Liberalization and competition

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Situational Factors that aided unethical marketing :Vastness of the country Imbalance in income distribution.Backwardness, illiteracy , ignorance,lack of education and information.

Indian consumers get carried away by clever advertising survival of the fittest.

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Consumerism is becoming the hallmark of most world economies. In the West, it is a common phenomenon, but now even developing countries in the world are resorting to it.

The world is in situation where planet’s ecology is not coping with all pollution because of huge continuously increasing consumer demand.

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1. Craving for goods is high2. Excessive consumption 3. Ecological imbalances4. High depletion of natural resources

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The wants and desires of people increases beyond their necessity.

The better their income, the better their purchasing power.

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• The resources are not divided properly among people, they are neither saved nor consumed properly.

• Due to economic growth migration is also taking every where in the world

• Excessive consumption of goods on one side of society beyond theirs needs leading to shortage of goods on other side of society

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1. Natural habitat is destroyed to create more goods

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2. Deforestation for construction of buildings and industries which leading to several pollutions.

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3 .Industrialization for production of excessive goods

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4 .Geological disturbance in environment occurs & many species are endangered for human needs

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Now this excess consumption than required leads to huge amount of waste products

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WASTE PRODUCTS CREATE VARIOUS HARMFUL PRODUCTS EFFECTING ENVIRONMENT

They are of 1. Chemical wastes 2. Plastic materials 3. Electronic wastes 4. Nuclear wastes

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CHEMICAL WASTES CREATED BY EXCESSIVE PRODUCTION DAMAGE SOIL’S FERTILITY , WATER RESOURCES….

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PLASTIC AND NON-DEGRADABLE PRODUCTS ARE DISPOSED IN SURROUNDINGS IN LARGE SCALE

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ELECTRONIC WASTE IS RAPIDLY INCREASING WITH DEVELOPMENT OF TECHNOLOGY

Electronic waste is rapidly increasing as mobiles, old televisions ,……so on are replaced by new gadgets .

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NUCLEAR DISPOSAL ON ENVIRONMENT IS VERY HARMFUL AND ITS HIGH PRODUCTION FOR CONSUMERISM IS DANGEROUS

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I = P * a * t I = Human impact on environment

p= Population

a= Affluence

t= TechnologyThis describes how long our growing population, affluence, and technology contribute toward our environment

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In Under developed countries no of people are high but per capita use of resources and waste generated are less

In more developed countries No . of people is low but per capita use of resources and waste generated are very high.

And hence from the formula it can be seen that the final impact by both of them is almost same

Thus , consumerism varies with country

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Statistics in IndiaConsumer Spending in India increased to

15338.82 INR Billion in the fourth quarter of 2014 from 14645.01 INR Billion in the third quarter of 2014 .

Consumer Spending in India averaged 8818.26 INR Billion from 2004 until 2014, reaching an all time high of 15338.82 INR Billion in the fourth quarter of 2014 and a record low of 4469.88 INR Billion in the third quarter of 2004.

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Even though U.S consists of 5% of world’s population ,it consumes 30% of world’s resources.

In past THREE decades, nearly one third of earth’s resources have been consumed.

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How much waste do we produce?

The Member States of the European Union (EU) produce more than 2 billion tonnes of waste, including hazardous materials, every year. And this figure is rising steadily. 

For example, according to the available data , a country like Bulgaria, with a population of 8 million, produces more waste (11% of EU total) than Italy (7% of EU total) and almost as much waste as the United Kingdom (13% of EU total). 

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How to control this How to control this consumerism and redundant consumerism and redundant waste products ??waste products ??

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Waste MinimisationWaste Minimisation

is a process of elimination that reduces the amount of waste produced in society and helps eliminate the generation of harmful and persistent wastes, supporting the efforts to promote a more sustainable society.

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Waste minimisation involves 1.redesigning products or changing societal patterns, 2. concerning consumption and production, of waste generation, 3.to prevent the creation of waste.4.efforts to minimize resource and energy use during manufacture.

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For the same commercial output, usually the less materials are used, the less waste is produced.

Waste minimisation usually requires knowledge of the production process, cradle-to-grave analysis

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Measures to control :Measures to control :

• Resource optimization • Reuse of scrap material • Waste exchanges • Durability

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1. Resource optimization 1. Resource optimization

Minimising the amount of waste produced by organisations or individuals goes hand-in-hand with optimizing their use of raw materialsFor example, a dressmaker may arrange pattern pieces on a length of fabric in a particular way to enable the garment to be cut out from the smallest area of fabric. 38

2. Reuse of scrap 2. Reuse of scrap material material

i. Scraps can be immediately re-incorporated at the beginning of the manufacturing line so that they do not become a waste product. Many industries routinely do this.

ii. For example, paper mills return any damaged rolls to the beginning of the production line, and in the manufacture of plastic items, off-cuts and scrap are re-incorporated into new products

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3.Waste exchanges 3.Waste exchanges

This is where the waste product of one process becomes the raw material for a second process.

Waste exchanges represent another way of reducing waste disposal volumes for waste that cannot be eliminated.

In this way waste exchange practices are high on the waste hierarchy.

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4.Durability4.Durability

Durability means your product needs long term needs resisting damage and stays relevant to users.

Improving product durability can reduce waste and usually much improves resource optimisation

But in some cases it has a negative environmental impact. older vehicles consume more fuel and produce more emissions than their modern counterparts.

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The Indian Oil Corporation & the Department of Science & Technology are expected to establish India’s 1st plant to convert waste plastic into Petrol,diesel & LPG.

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A process invented by an Indian couple to convert one of the world's most polluting objects into its most sought after commodity, has been validated.

The results of 11 experiments conducted at the Indian Oil Corporation's (IOC) R&D centre have proved that the plastic-to-petrol process does indeed work.

The invention yields 40-60% liquid petroleum from a kilogram of waste plastic,The production cost is a mere Rs 7 per litre.

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ALKA ZADGAONKAR was the first one to find a method to convert waste plastic to oil.

Shredded plastic waste – free of oxygen is heated with coal and a secret chemical .

The products include fuel range liquids,coke and LPG range gases .

About 1 kg of plastic and 100 gm of coal churn out a litre of fuel which contains the gasoline range.

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"In the current scenario, plastic waste disposal is a 'cost centre'.

The development of a useful technology can lead to the setting up of a commercial plant that can convert waste plastic management into a 'profit centre'," says an IOC source.

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Givers have to set limits because takers rarely do !!!