Circular Economy / Service Design Drinks

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  • Service Design Berlin

    K K L D / M A R C H 2 2 , 2 0 1 7

    Circular Economy

  • Katrin Business Analyst, CSC

    Who is inviting?

    Olga Business Consultant, Fuxblau

    Mauro CEO & Designer, Boana

    Martin Service Designer, UK Gov

    Manuel Service Designer, Fuxblau

  • Activities of Service Design Berlin

    Service Design Drinks

    Service Experience Camp

    The Service Gazette

  • Whos hosting?

  • Whats the agenda?

    Input Exercise Mingling

  • Available globally

  • Whos talking?

    Christian Rudolph Circular Economy expert and owner of nextcycle@nxtcycle

  • circulareconomyconsulting

  • Afghanistan

    Albania Algeria

    Angola

    Argentina

    Armenia

    Australia

    Austria

    Azerbaijan

    Bahrain

    Bangladesh

    Belarus

    Belgium

    Benin

    Bhutan

    Bolivia

    Bosnia and Herzegovina

    Botswana

    Brazil

    Bulgaria

    Burkina Faso Cambodia Cameroon

    Canada

    Chad

    Chile

    China

    Colombia

    Congo (Brazzaville)

    Congo (Kinshasa)

    Costa Rica

    Croatia

    Cyprus

    Czech Republic

    Denmark

    Dominican Republic

    Ecuador Egypt El Salvador

    Estonia

    Ethiopia

    Finland

    France

    Gabon

    Georgia

    Germany

    Ghana

    Greece

    Guatemala

    Guinea

    Haiti

    Honduras

    Hungary

    India

    Indonesia

    Iran

    Iraq

    Ireland

    Israel

    Italy

    Jamaica

    Japan

    Jordan

    Kazakhstan

    Kenya

    Kuwait

    Kyrgyzstan

    Latvia

    Lebanon

    Lesotho

    Liberia

    Libya

    Lithuania

    Luxembourg

    Macedonia

    Madagascar

    Malawi

    Malaysia

    Mali

    Mauritania

    Mauritius

    Mexico

    Moldova

    Mongolia

    Montenegro

    Morocco

    Mozambique

    Myanmar

    Namibia

    Nepal

    Netherlands

    New Zealand

    Nicaragua

    Niger

    Nigeria

    North Cyprus

    Norway

    Pakistan

    Panama

    Paraguay

    Peru

    Philippines

    Poland

    Portugal

    Qatar

    Romania

    Russia

    Rwanda

    Saudi Arabia

    Senegal

    Serbia

    Sierra Leone

    Singapore

    Slovakia

    Slovenia

    Somalia

    South Africa

    South Korea

    Spain

    Sri Lanka

    Sweden

    Switzerland

    Syria

    Tajikistan

    Tanzania

    Thailand

    Togo

    Trinidad and Tobago

    Tunisia

    Turkey

    Turkmenistan

    Uganda

    Ukraine

    United Arab Emirates

    United Kingdom

    United States

    Uruguay

    Uzbekistan

    Venezuela

    Vietnam

    Yemen Zambia

    Zimbabwe

    0

    2

    4

    6

    8

    10

    12

    3,000 3,500 4,000 4,500 5,000 5,500 6,000 6,500 7,000 7,500 8,000

    Ecol

    ogic

    al F

    ootp

    rint:

    Glo

    bal H

    ecta

    res

    per C

    apita

    (201

    2)

    UN Happiness Index (2017)

    ECOLOGICAL FOOTPRINT VS. UN HAPPINESS INDEX

  • Steve Howard, Head of Sustainability at IKEA

    In the West we have probably hit peak stu!. We talk about peak oil. Id say weve hit peak sugar,peak red meat, peak stu!, peak furniture.

    Quoted from: http://www.independent.co.uk/news/business/news/ikea-boss-says-we-don-t-need-more-furniture-a6819471.htmlImage Source: Je! Pachoud/AFP/Getty Images

    http://www.independent.co.uk/news/business/news/ikea-boss-says-we-don-t-need-more-furniture-a6819471.htmlhttp://www.independent.co.uk/news/business/news/ikea-boss-says-we-don-t-need-more-furniture-a6819471.htmlhttp://www.independent.co.uk/news/business/news/ikea-boss-says-we-don-t-need-more-furniture-a6819471.htmlhttp://www.independent.co.uk/news/business/news/ikea-boss-says-we-don-t-need-more-furniture-a6819471.html

  • We see second-hand A380s as an attractive opportunity.Willie Walsh, CEO of IAG (British Airways & Iberia)

    Quote & Image Source: http://www.fastcoexist.com/3051869/google-is-planning-for-a-zero-waste-circular-economy

    http://www.fastcoexist.com/3051869/google-is-planning-for-a-zero-waste-circular-economyhttp://www.fastcoexist.com/3051869/google-is-planning-for-a-zero-waste-circular-economy

  • Recycling & Circular EconomyWhy Circular Economy is more than just Recycling Reloaded

    The Internet of Things could become the soulthat animates objects in the circular economy.Kenneth Cukier, Data Editor at the Economist & Author of bestseller Big Data

    Quote Source: Intelligent Assets: Unlocking the circular economy potential, Ellen Mac Arthur FoundationImage Source: http://www.fastcoexist.com/3051869/google-is-planning-for-a-zero-waste-circular-economy

    http://www.fastcoexist.com/3051869/google-is-planning-for-a-zero-waste-circular-economyhttp://www.fastcoexist.com/3051869/google-is-planning-for-a-zero-waste-circular-economy

  • Our goalis to embed

    circular economyinto the fabric of Google.

    Kate Brandt, Sustainability Lead at Google

    Quoted from: http://www.bloomberg.com/news/articles/2016-01-18/iag-could-lease-used-a380s-as-walsh-says-new-aircraft-too-priceyImage Source: http://aviationweek.com/site-"les/aviationweek.com/"les/uploads/2015/05/A380RC_2_Airbus.jpg

    http://www.independent.co.uk/news/business/news/ikea-boss-says-we-don-t-need-more-furniture-a6819471.htmlhttp://www.independent.co.uk/news/business/news/ikea-boss-says-we-don-t-need-more-furniture-a6819471.htmlhttp://www.independent.co.uk/news/business/news/ikea-boss-says-we-don-t-need-more-furniture-a6819471.htmlhttp://www.independent.co.uk/news/business/news/ikea-boss-says-we-don-t-need-more-furniture-a6819471.html

  • Whats a Circular Economy?De!nition

    product factory

    service provider

    user

    resource facility

    resource

    waste

    design for

    longev

    ity

    design for serv

    ice

    design for re-use

    design for material re

    covery

    User(s)

    Product Manufacturer

    Service Provider

    Waste

    Raw Material

    Suppliers

    Product

    De!nition

    A circular economy aims to be restorative by design. At the core, the objective is to move away from the take, make, waste linear system by designing, using and optimising product-service-systems and business models for multiple cycles of disassembly and reuse before conventional recycling.

    Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle

  • product factory

    service provider

    user

    resource facility

    resource

    waste

    design for

    longev

    ity

    design for serv

    ice

    design for re-use

    design for material re

    covery

    User

    Product Manufacturer

    Service Provider

    Waste

    Raw Material

    Suppliers

    Product

    EnablingTechnologies

    Reverse Logistics

    ProductDesign

    Product as a Service

    Refurbish Remanufacture

    Share, Repair, Reuse

    Recycle

    Building Blocks Business Models

    Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle

  • Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle

    VALUE DESTRUCTION

    partsmanufacturer

    productmanufacturer

    serviceprovider

    usermaterialmanufacturing

    land"ll orincineration

    Value creation & destruction in linear economicsgoods/product/material-dominant logic

    MATERIAL ENERGY LABOUR

    VALUE CREATION

  • Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle

    MATERIAL ENERGY LABOUR

    partsmanufacturer

    productmanufacturer

    serviceprovider

    user(s)materialmanufacturing

    land"ll orincineration

    MATERIALVALUE CREATION

    Value creation & preservation in circular economicsservice/performance/user-dominant logic

    Value Preservation

    Use

    r Val

    ue C

    reatio

    n

    USER VALUE CREATION

  • Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle

    MATERIAL ENERGY LABOUR

    partsmanufacturer

    productmanufacturer

    serviceprovider

    user(s)materialmanufacturing

    land"ll orincineration

    Value creation & preservation in circular economicsservice/performance/user-dominant logic

    Value Preservation

    Use

    r Val

    ue C

    reatio

    n

    CIRCULAR ECONOMY DOMAIN optimised for use

    LINEAR ECONOMY DOMAIN optimised for selling stu"

    CIRCULAR ECONOMY DOMAIN optimised for use

  • product factory

    service provider

    user

    resource facility

    resource

    waste

    design for

    longev

    ity

    design for serv

    ice

    design for re-use

    design for material re

    covery

    User

    Product Manufacturer

    Service Provider

    Waste

    Raw Material

    Suppliers

    Product

    EnablingTechnologies

    Reverse Logistics

    ProductDesign

    Product as a Service

    Refurbish Remanufacture

    Share, Repair, Reuse

    Recycle

    Building Blocks Business Models

    Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle

  • Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle

    Product DesignCE Building Blocks

    product factory

    service provider

    user

    resource facility

    resource

    waste

    design for

    longev