Upload
buzzards-bay-coalition
View
195
Download
0
Embed Size (px)
DESCRIPTION
A presentation about educating local residents about nitrogen pollution in Red Brook Harbor. Presented by Michel Cullum Associates, Inc. and Design Principles, Inc. during the Buzzards Bay Coalition's 2014 Decision Makers Workshop series. Learn more at www.savebuzzardsbay.org/DecisionMakers
Citation preview
+
Presented by: Michel Cullum Associates, Inc. & Design Principles, Inc.
Presented for: Coalition for Buzzards Bay
May 20, 2014
Case Study: Educating Residents
about Nitrogen
Pollution
BackgroundBackground
Kingman Yacht Center could pay for a nitrogen reducing wastewater treatment facility from the proceeds of a 15 unit townhome development•Red Brook Harbor has growing nitrogen pollution problem due to failing septic systems
•Kingman wants the harbor to remain healthy
•But….People don’t like change
•And…The Planning Board must approve the construction permit
Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com
| | The Good NewsThe Good News•New zoning is already in place• Marine Center Overlay District increases density
• Smart Growth makes sense
• The benefits of biological treatment are real• Will reduce Nitrogen flow into Red Brook Harbor by 70%!!
• This is privately funded• Town will get use of the treatment facility at no cost
•Many contiguous abutters want this option
Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com
The The SituatioSituatio
nn
| | The Bad NewsThe Bad News
• The zoning “win” was 18 months ago • Lost momentum
• Need to re-educate
• Called “The Kingman Project”• Bad Rap - Kingman wants to change the town
• This is just about the money
•Don’t have a town champion or “Key Influencer”
Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com
The The SituatioSituatio
nn
| | The Rules of the GameThe Rules of the Game
• Education is an expensive marketing strategy• Hard to get “share of mind”
• People don’t know there is a problem that needs to be fixed
• Transparency is key• The Tabor/ Town of Marion Lesson
• Need to share the motivation, project goal and urgency
• Be a good neighbor Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com
The The SituatioSituatio
nn
GoalsGoals | |
• Get people to come to the planning board meeting to support the project
• Get 2/3 of the planning board to vote YES (6 out of 9)
Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com
Help the townspeople embrace this is the right thing to do
StrategyStrategy | |
• Communicate
• Nitrogen is a real problem
• The Kingman Project offers the solution
• Answer people’s questions face-to-face
• What will the development look like?
• WIIFM (What’s in it for me?)
• How will this impact my experience of the town?
Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com
Reduce people’s fears by addressing their concerns and listening to their issues
StrategyStrategy | |
• Use “Coffee Talks” to communicate
• 3 separate meetings inviting the public to ask questions
• Scott explains what is happening to Red Brook Harbor and how his planned development will help
• “experts” on hand to answer technical questions
• Show pictures of plan, hand out information, answer questions
• Acknowledgement shows respect
• Don’t worry about not having all the answersThink it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com
Reduce people’s fears by addressing their concerns and listening to their issues
MessageMessage| |
Help Protect Red Brook Harbor from Harmful Nitrogen Pollution
1 - Recognize The Problem•the problem is nitrogen
2 - Understand the Solution•we have a private solution to a public problem
3 - Share the Message •come to our coffee talks
Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com
Your support can make all the difference
Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com
The CardsThe Cards | |
1 - Recognize The Problem – the problem is nitrogen
Harmful nitrogen pollutes our harbor from existing septic systems. If we don’t act soon, this will be a serious and expensive issue for residents.
But the problem can be reversed. A biological wastewater treatment system can reduce the flow of harmful nitrogen by 70%! We can fund this system by the construction of Red Brook Harborview townhomes and a sizeable donation from Kingman Yacht Center.
We need your support at the Planning Board vote this JuneLearn more at RedBrookHarbor.orgThink it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com
What do they say?
The CardsThe Cards | |
2- Understand the Solution - we have a private solution to a public problem
On June 13th, the Planning Board of Bourne will vote to issue a special permit for the construction of Red Brook Harborview townhomes.
By building the townhomes, we can fund a biological wastewater treatment system that can handle the entire Kingman Yacht Center Marina, the Chart Room Restaurant and 55 adjacent homes.
We need your support at the Planning Board vote this JuneLearn more at RedBrookHarbor.orgThink it. | Design it. | Make it Happen. | www.designprinciples.com |
www.michelcullum.com
What do they say?
The CardsThe Cards | |
3 - Share the Message - come to our coffee talks
Come see the plans and get the facts!...
Enjoy complimentary coffee, muffins and meaningful conversation.
Coffee Talk Schedule:At the Beach Plum Bakery Café - Thursday, June 6th 10am – 11amAt the Daily Brew: Tuesday, June 11th 9am-10am & 3pm -4pm
We need your support at the Planning Board vote this JuneLearn more at RedBrookHarbor.org
Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com
What do they say?
PromotionPromotion | |
• April – Develop website RedBrookHarbor.org
• May - Use 12 display units in the local stores & coffee shops
• May 28 - Press release to media – Bourne Enterprise
• June 4 - Scuttlebutt e-newsletter (Boaters care about water quality)
• June 5 - Blast email to Kingman Yacht Center email list
• June 6 & 11 – 3 Coffee TalksThink it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com
Getting the word out
The WebsiteThe Website
Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com
The blast emailThe blast email
Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com
The results The results ||• The vote was postponed until August, 2013
• The Bourne Planning Board unanimously approved the Permit
Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com
Postscript
creativity + experience = creativity + experience = successsuccess
Michel Cullum Associates, Inc. positions organizations to communicate and complete on a whole new level.
Recent Award: 2013 American Association of Port Authorities Award of Excellence for Best Website | www.portofnewbedford.org
Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com
Shameless Plug two companies that work like one well-oiled machine
Design Principles provides comprehensive creative solutions for hundreds of local, national and international clients.
Recent Award: 2012 American Graphic Design Award for Best Website | www.factoryfive.com
Think it. | Design it. | Make it Happen. | www.designprinciples.com | www.michelcullum.com