24

Yardley soap promotional plan

Embed Size (px)

Citation preview

Page 1: Yardley soap  promotional plan
Page 2: Yardley soap  promotional plan

Introduction about Yardley

Page 3: Yardley soap  promotional plan

Introduction about the Product

Product category: Bathing Soap

Page 4: Yardley soap  promotional plan

Product Details

English Lavender 100 g SoapEnglish Rose 100 g Soap Sandalwood 100 g Soap

Jasmine 100 g Soap Red Rose 100 g Soap

English Lavender 3 x 100 g Soap English Rose 3 x 100 g Soap Sandalwood 3 x 100 g Soap

Jasmine 3 x 100 g Soap Red Rose 3 x 100 g Soap

Page 5: Yardley soap  promotional plan

Objective of the promotion

Page 6: Yardley soap  promotional plan

Target Audience

Page 7: Yardley soap  promotional plan

Activity Details

Promotions atModern Retail shops in

reputed malls

3rd & 4th week of September 2009 (minimum 15 days )

Mumbai, Delhi,Bangalore,ChennaiHyderabad, Pune &Gurgaon

Page 8: Yardley soap  promotional plan

Touch points

Page 9: Yardley soap  promotional plan

IdeasCount your soap before they hatch

Page 10: Yardley soap  promotional plan
Page 11: Yardley soap  promotional plan

Process

Page 12: Yardley soap  promotional plan

Contest Form

Page 13: Yardley soap  promotional plan

Prize Distribution

Page 14: Yardley soap  promotional plan

Other ideas

Page 15: Yardley soap  promotional plan

Challenge 1:Exotic Cards

Page 16: Yardley soap  promotional plan

Challenge 2: Exotic fragrance

Page 17: Yardley soap  promotional plan

Challenge 3: Exotic Hit

Page 18: Yardley soap  promotional plan

Challenge 4: Exotic Roll

Page 19: Yardley soap  promotional plan

Challenge 5: Exotic Hunt

Page 20: Yardley soap  promotional plan

Pamper Thy Self

Page 21: Yardley soap  promotional plan
Page 22: Yardley soap  promotional plan
Page 23: Yardley soap  promotional plan

Pose Up

Page 24: Yardley soap  promotional plan

Thanks