Economics ProjectMade by:

Xylona Spiteri

&

Selina Blümel

X&S´s Digital Photo Frame

AGENDA

1. Description2. Target Audience3. Location and Sales4. Cost Analysis5. Co-Workers6. SWOT-Analysis7. Local Competition

1. Description• The photo frame can

link to all of your electronical devices via bluetooth.

• You´re able to watch photos and videos from your other devices and also YouTube videos – all in one photo frame!

• You can either carry it with you, hang it on the wall or put it on the table – it´s up to you!

2. Target Audience• It´s for people who want

to be able to easily watch the pictures and videos from all of their devices without having to switch the device.

• It´s also for business people.

• They live a modern lifestyle.

• They´re used to modern technology.

3. Location• The first shops should

be located in the centre of big cities in Germany and Malta. Then we could open more shops in other quarters and other cities.

• We should also open an online shop so everyone can get a digital photo frame

Location Choice

Munich Valletta

Location factors Importance Grades(1-10)

Weighted Grades

Grades(1-10)

Weighted Grades

Rent of a shop 40% 3 1,2 5 2

Infrastructure 30% 9 2,7 7 2,1

Population 30% 9 2,7 7 2,1

SUM 100% 6,6 6,2

Sales• The first location will be a

small shop in the centre of a big city. There willa also be an online shop.

• Later the photo frames can be sold to bigger shops that sell different electronical devices (e.g. Saturn, Media Markt,…).

• There will also be shops in other quarters, cities and countries.