Embed Size (px)
Citation preview
Workout TM
Our Mission: To give anyone the ability to be trained by the top fitness trainers in the world whenever they like.
Our Vision: To build the leading platform for personal trainers to provide daily training and nutrition programs to clients anywhere the world.
Founded four years agoFounded four years ago with in-house fitness programs created by our founder and on-staff exercise physiologist, Travis Steffen (MA, CSCS) to build the most useful fitness and training platform we could imagine.
In both 2011 and 2012 we were ranked as one of the top 5 online trianing services in the world*.
Now we’re raisingNow we’re raising to take advantage of our traffic build on our growth by opening up our platform to all qualified trainers worldwide.
* Based on annual online fitness service rankings by toptenreviews.com
WORKOUTBOX SO FAR
We currently do zero paid marketing. However, while developing our platform, we’ve also positioned WorkoutBOX as one of the most well-optimized fitness sites on Google.
Revenue is already at ~$300k annually in our capped Beta phase, and we’re excited to release our new platform and features and begin marketing!
TRAFFIC FROM FREE ORGANIC SEARCH
70%
AVG UNIQUE VISITORS / MONTH
300THOUSAND
300K
200K
100K
50K
MAY ‘10 MAY ‘11 MAY ‘12 MAY ‘13
TRAFFIC
TRACTION
We’ve assembled a team of amazing designers, developers and hustlers with a reputation for doing great work
Victoria LivermontPublic Relations Expert
Head of PR and great with media relations. Also great with strategic partnerships. Allergic to virtually everything.
Sebastian StoszkweiczSoftware Developer
Lead on DietBOX nutrition system development. Great background in mobile tech. Polish, but hates sausage.
Brandon SwettVP of CRM
Lead customer service agent doubling as a video production specialist. Expert downhill skier. Health junkie. Night owl.
Milind KadbaneLead Developer
Back end development genius. Architect of the new platform. Absurdly organized. Devoted father. Dot, not feather.
Simon TurnerChief Executive Officer
Management specialist. Front end wizard and SEO savant. World traveler. Not the biggest fan of large cities.
Travis SteffenFounder, Head of Biz Dev
Exercise physiologist. Serial entrepreneur. sold 3 startups in the last 3 years. UI designer. Member of Mensa. Colts fan.
TEAM
Real screenshots from the sites of the current Mr. Olympia, the top male physique model in the world, and the reigning WBF bikini champ.
Most trainers know nothing about online business. Great trainers often get overlooked by customers because of their terrible websites.
They know one thing: fitness.
Pro bodybuilders, physique models, Pro bodybuilders, physique models, elite strength coaches, and Olympic caliber trainers often throw a site up, put a few PDF workouts for sale, and hope for the best.
These are the people actually on the magazine covers the fitness industry makes its money on.industry makes its money on.
THE CURRENT SITUATION
- Creating a well-converting service or app takes time, money and
expertise these trainers don’t have.
- For trainers who DO create great online services, the other critical aspects are often lost to them.
- They spend time, effort and - They spend time, effort and money learning sales, marketing, CRO, etc and soon realize they’ve neglected their original purpose:
To create a profitable business by getting customers in shape.
THE PROBLEM
So we’ve built a platform that allows any trainer to create their own
interactive online fitness service for free in a matter of hours.
THE SOLUTION
How it works:
2
1Trainers enter specifics such as their program name, purpose, difficulty level, equipment needed, workout length, monthly fee, etc.
On the left, trainers enter content for their unique landing page. As they do, they see it being created before their eyes on the right.
THE SOLUTION
How it works (cont.):
4As they enter all exercises, sets, reps, and instructions for each day, they can select from our robust exercise video library, or upload their own video to provide clients with tutorials.
3Trainers then begin creating their workout program - starting with their week-by-week overview..
THE SOLUTION
How it works (last one, promise):
6That’s it! The trainer previews and approves what they’ve created,
then launch to the world!
Users can access any program through the WorkoutBOX app. We do all support and payment processing, and act as a discovery engine and ratings system for
all fitness programs. Trainers make 70% of all their subcription fees.
5Trainers select from a variety of dietary specifications to guide clients’ food choices. Our DietBOX nutrition system does the rest.
THE SOLUTION
The End Result
A beautifully designed, perfectly functional day-by-day fitness training service that both leverages the trainers’ knowledge of fitness, and also our knowledge on usability, functionality and conversion rate optimization.
In short, we give them the tools to create, In short, we give them the tools to create, sell, market and maintain a profitable online fitness service while investing very little time or effort, and without having to pay a dime to get started.
THE SOLUTION
We’re uniquely positioned at the top of Google for customers already searching for
fitness and workout plans.
Instead of competing with other sites offering workout programs, offering workout programs, we’re becoming the platform that powers them in a space
that seriously needs it.
WHY WORKOUTBOX
