Because of the concept we needed a girl with a soft face. We needed her to have this quality

so the audience see her as slightly fragile and vulnerable. We came to this conclusion because

we hoped that it would have a bigger impact on the audience, so when we surprise them with

going against their expectations it would intrigue them more.

Samantha has a very delicate face so when we contrasted this with shocking make up and

abnormal clothing the whole concept would come alight and be more heightened.

Samantha is of mixed origin so we hoped that the video would appeal to the wider

demographic, our music video is targeted at a very versatile demographic and so there is no

specific race of class being targeted. However age is quite specific, if we were to pick a market

segment it would be 15 to 21 year olds those who are still in education. This choice is based

on the indie genre its self and their specific target market. Samantha is 19 years old and so her

age reflects those who normally listen to indie music we hoped that the audience we make this

connection.

Overall Samantha is able to convey the emotions

we hoped she could convey. She is confident in her

work and abilities. She is able to grasp the concept

and help act a more serious and sinister character,

she is also able to take direction well. this would

definitely be beneficial tour project as the audience

would get a better understanding of what we hoped

to create.