ASSETS OWNED BY WALT DISNEYASMA CHAND

Target audiencechildren, teachers

the decision makersPeople young at heartExpressive in nature

OVERVIEW OF A COMPANY

Since its founding in 1923, The Walt Disney Company and its affiliated companies have remained faithful to their commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products.

Walt Disney animation studio

In 1937, the Walt Disney Studios released its first fully animated feature film, Snow White and the

Seven Dwarfs, and pioneered a new form of family entertainment. More than seven decades later, Walt Disney Animation Studios continues

to honor its heritage through animated films that combine beautiful artistry, masterful storytelling

and ground breaking technology.

PRODUCTS OF THE PRODUCT

PRODUCT FEATURES

1.Animation

2-danimation

Mostly drawn motions

two-dimensional

like a rectangle

Characters•Disney develops cartoon characters which are icons For audience

Plot/moral•Make a story and Always have a good ending with a moral

colors•Usage of Bright and appealing colors

availability•Availability of a product on stores, internet and cinemas

SIMBA PINOCCHIO

Advantages Cartoon educates more useful skills and right concepts to live in this complicated society.

Many advantages of cartoon include gaining knowledge, learning morals, and dealing with some family’s problems.

cartoon is helping children to learn more morals such as benevolence, honesty, bravery, diligence.

Almost all cartoons distinguish obviously good and bad, pure and evil characters to help children improve their thinking in right way.

Watching cartoon, children love many nice characters, and want to be similar with them. Gradually, they behave kindly to become the best people.

cartoon deal with many hard social problems. Cartoon also help parents to know more about their kids' thoughts, and the way which parents grow up their kids.

BENEFITScartoon helps children to have a lot of benefit

knowledge about language, math, and

color

Develop and explore new ideas.

Exploring colors

Cartoons are intrinsic stimulators and

information transmitters.

It can be used as a tool to teach

children better.

Parents too, can make use of such., while

pointing out what is good and bad. Certainly, their offspring will learn

a lot from this.

it can help make difficult content easier to

understand, particularly if the subject matter is

dynamic

Learn about other cultures

Self-esteem, first of all, is the experience of being capable of meeting life's challenges and being worthy of

happiness.Self esteem

Benefit

Competitive edge

1. The Walt Disney Company is the second largest media and entertainment corporation in the world.

2. the company clearly has developed a very strong and well known "brand-name and image" over many years. Disney has one the most

recognized and powerful brand names in the entertainment industry.

3. Not only does the company have a strong corporate brand, they have additional brands such as ESPN (one of the biggest sports channels in

the world), Miramax, Touchstone, and Pixar.

4. have high brand equity

Company name Parent division Major studio subsidiary Other divisions and brands

The Walt Disney Company

Walt Disney Motion Pictures Group

Walt Disney Pictures/Touchstone Pictures (unified business with separate brands)

Pixar Animation Studios, Walt Disney Animation Studios, Hollywood Pictures, Marvel Studios, ImageMovers Digital, Disneynature

Time Warner Warner Bros. Entertainment

Warner Bros. Pictures New Line Cinema, HBO Films, Castle Rock Entertainment, Turner Entertainment, Warner Bros. Animation

News Corporation

Fox Filmed Entertainment

20th Century Fox 20th Century Fox Animation, Fox Faith, Blue Sky Studios, New Regency (20% equity)

Sony Corporation of America

Sony Pictures Entertainment

Columbia Pictures TriStar Pictures, Sony Pictures Animation, Destination Films, Triumph Films, Stage 6 Films

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