Research Task 1

Wallace and Gromit:Curse of the Were-Rabbit

Ad Campaign

Zoe Llewellyn, Farhana Rahman,Sami Garnham, Sean Uriel,

Sean .C

About

• Franchise from 1989 to 1995• Made with stop-motion

Aim and Concept of the campaign

• To promote the movie to kids and get the characters back into mainstream media.

• Target Audience: Kids 5-15 years olds with families but also parents and older children who remember the characters.

Refrences

• http://www.thinkbox.tv/server/show/ConCaseStudy.1123

• http://www.youtube.com/user/aardman• http://www.wallaceandgromitfoundation.org/• http://en.wikipedia.org/wiki/Wallace_and_Gromit• http://www.wandg.com/

Thanks for watching!