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November 2012 Germany VIDEOGAMES KEY HEADLINES

VIDEOGAMES KEY HEADLINES

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Page 1: VIDEOGAMES KEY HEADLINES

November 2012

GermanyVIDEOGAMES KEY HEADLINES

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1 Incidence of gaming amongst the online population is at 42% The profile of gamers is skewed slightly towards males, with a relatively even distribution across age groups. Online is the most common form of gaming in Germany. 23% of adults are playing weekly. For non-gamers, a lack of interest in the category is the main barrier.

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2 32% of the online

population are very or fairly interested in gaming Gaming is perceived as a fun and entertaining activity by the majority of gamers. A higher percentage of gamers than non-gamers are interested in nearly all other activities. There is a strong interest in technology amongst gamers (67% vs. 42% non-gamers). A quarter of non-gamers believe gaming is good at providing escapism.

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3 3 in 10 parents play games with their children Over a fifth of parents playing games with their children do so to monitor the length of time or types of games they are playing. 6 in 10 believe gaming encourages their child to be more creative. A further 55% believe gaming encourages their child to develop skills.

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4 The majority of

children aged 6-15 are buying or receiving games 1 in 5 parents of children aged 6-9 always buy that child’s games. In contrast, a third of parents of children aged 10-15 never buy the child’s games. 1 in 5 parents of children aged 10-15 say they are ‘not at all’ knowledgeable about the games that child plays. Three quarters of parents of children aged 6-9 say their child never plays games with a higher age rating. This falls to 47% amongst parents of children aged 10-15.

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