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Velo city 2011 presentation

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Promoting cycling through social media

Text of Velo city 2011 presentation

  • 1. How to promote cyclingthrough social media Martijn van Es

2. Welcome to The Netherlands

  • 25% of all transportation by bicycle
  • Bicycle is the main transportation methodon trips between 1 and 4 km.
  • Dutch people cycle on average900 km/year
  • Cycling is safe, fast and comfortable
  • But...
  • 50% of all car journeys

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