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By Newcast (now Moxie).
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Although they are deeply related to our mostprimal fears and concerns, mythical monsters andfigures such as vampires also find new meaningand resonance through each era – hence theirconstantly renewed appeal and popularity.
For instance, the reinvention of the vampire mythin the late XIXth century was not without politicalovertones. Indeed, the aristocratic Count Dracula,alone in his castle, feeding on his peasantry, wasreminiscent of the parasitic Ancien regime. Thena century later, the Twilight series used vampiresas a way to talk about the ever increasingteenage angst plaguing western societies.
NOW, AS DIGITAL IS DEEPLY CHANGING OUR LIVES, ITSEEMS VAMPIRES CAN BOAST YET A NEW MEANING –BEING A PROPER METAPHOR FOR SEVERAL CURRENTTRENDS, BE THEY COMPLETELY NEW ONES OR OLDONES REVAMPED THROUGH NEW TECHNOLOGY.
Vampiric values in the digital age
WE AREWHATWE SHARE
PART I-
They may seem lonely in their dark rooms ,but they are deeply and amazingly connected to one another.
We live in a Global Village, connected to each other through the world,
through the Internet and all the devices technology keeps bringing in our lives.
The need to fit into communities of passions, beliefs or
activities is a common feeling to our generation.
7bn people
Source : Social media around the world 2011
2bninternet users
1bnsocial network users
37minaverage time spent on Facebook per user session
23minaverage time spent on Twitter per user session
Intelligence, beauty, charisma…They have it all, and they‟ll make sure you realize it :
Feel their influence, admire them for all they are –and what you‟ll never be.
As digital natives, we grew up being filmed and taken in hundreds of pictures. Profile pictures pimped on Instagram,
hundreds of friends and followers,
check-in’s at cool places and dreams
of becoming stars in our areas of interests…
We are the masters of Personal Branding.
« THE NARCISSISM EPIDEMIC,an inflated view of the self -- is everywhere. Parents teach it by dressing children inT-shirts that say "Princess." People around the world hone it on Facebook, andcelebrities have elevated it to an art form. The Narcissism Epidemic explores therise in narcissism among individuals and, even more disturbingly, in the culture atlarge. »
AND IF YOU WANT TO MAKESURE YOUR DAUGHTER ADORESHERSELF 2.0 STYLE, JUST BUY HERA DOLL :
BEWARE, IF YOU TWEET HOWGREAT YOU ARE, YOU MIGHTEND UP ON THIS TUMBLR
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WETHE NIGHTOwn
PART II-
They no longer fear day light still their dead hearts beat louder at night.
Media consumption is in constant change.
Old prime times no longer rule, but new ones are on their way.
One is no longer dependant on program schedules.
Spending nights in front of a computer or anyconnected device is now common place.
People that don’t sleep much at night aren’t necessarily insomniacs anymore.
They may just be regular internet users.
A FRENCH BLOG WITH A NAME
THAT SAYS IT ALL
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ROCK THE
NIGHT WE
SHALL…
Immortal as they are, time is cheap and life is a limitless game.
You over there! Come here and entertain!
Night life gets crazier each day, and the average clubbers
and alcohol drinkers keeps getting younger.
New party concepts and trends, brands investing the territory…
Today, it’s all about finding new ways of enjoying the night,
even in the most extreme ways!
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THEBeastWithin
PART III-
The animal is waiting for an open window,to unleash the wild, and quick start the show !
Anything you want, anytime, anywhere…
Spoiled by technology and all kinds of improvements in our quality of life, patience is no longer one of our strengths.
This feeling of ‘limitless power’ triggers our wild side
and awakes the animal that lives within us.
AD CAMPAIGNS ARE WELL KNOWN TO BE THE BEST MIRRORS OF SOCIETY’S MOST ERCENT BEHAVIORS, THOUGHTS AND ASPIRATIONS.
A TUMBLR THAT GATHERS PICTURES OF WOMEN WEARING
PANTHER MOTIFS.
THE PORN INDUSTRY IS WORTH MORE THAN MICROSOFT, GOOGLE, AMAZON AND APPLE COMBINED.
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The urge to feed…
Once you taste the fast flowing pleasure, every second feels like „its now or never‟ !
Behaving like everyone else might let you think of yourself as a normal person..
But that doesn’t mean you are not an addict.
An info addict for instance.
A social contact addict maybe?
You may not drink blood or even alcohol.
But 30 days without your mobile phone could be a challenge you may not take.
VIDEOS, COMICS AND BLOG ARTICLES HAVE ALL ENJOYED EXPRESSING CONTENT AND CONTACT ADDICTION : HERE ARE SOME EXAMPLES.
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Dominating
REALITY
PART IV-
1
MAGIC BOOKS?
OBSOLETE!
Their minds and fingers play with magic,reality is changing, brick by brick.
Surprise is part of our everyday lives.
An impressive new technology or application is nothing but a conversation topic.
Touch screens, Kinect, 3D, augmented reality…
‘‘Virtuality ’’ actually means ‘potential reality’.
Impossible? All challenges are accepted!
ONE CAN CREATE OBJECTS OUT OFNOWHERE THANKS TO 3D PRINTING TECHNOLOGY
AUGMENTED REALITY MAKES US TRAVEL THROUGH TIME, ANGELS FALL FROM THE SKIES
EVERYDAY LIFE
GETS PRETTY MAGIC
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To the immortal children of a bloody playground, gaming is no joke.
There are hardcore gamers, social gamers, casual gamers…
Today, there are as many types of gamers as kinds of people.
We expect to be able to do anything in the most enjoyable way and transforming tasks into
games becomes a widely spreading behavior.
Today gaming is a part of who we are,
of how we think and develop solutions.
…TAKING CARE OF CHORES CAN BRING POINTS.
…ONE CAN LEARN HOW TO WASTE
LESS WATER BY GAMING AND…
IN ALTERNATE REALITY GAMES
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“Ah, it is the fault of our science that it wants to explain all;
and if it explain not, then it says there is nothing to explain.”
- B. Stoker
PICTURE SOURCES
The Vampire DiariesCreated by Julie PlecKevin Williamson
Production Pascal VerschoorisJ. Miller TobinSean Reycraft
TV Channel The CW
TwilightAuthor Stephenie Meyer
Publisher Little, Brown and Company
True BloodCreated by
Series:Alan BallBooks:Charlaine Harris
DraculaDirected by Tod Browning & Karl Freund
Produced by Tod Browning, Carl Laemmle, Jr.
Screenplay by Garrett Fort
Based on Dracula (novel) by Bram StokerDracula (play) by Hamilton Deane & John L. Balderston
Interview with a vampireAuthor(s) Anne Rice
Series The Vampire Chronicles
Publisher Alfred A. Knopf
TwixtDirected by Francis Ford Coppola Produced by Francis Ford Coppola Screenplay by Francis Ford Coppola
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