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A guest lecture I gave to students at UWE (Bristol) for MA: Media Culture & Practice. This comprises lessons learned from my MA project - 'Staying Single' & some of my research so far for my PhD researching Emerging Platforms for Writers, Fragmented Interaction & Pervasive Media. Includes slides from Lance Weiler, Christy Dena and Brian Solis.
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Sophie.
Staying Single...
Novelist & PhD researcher – Emerging Platforms for Writers,
Fragmented Interaction & Pervasive Media
Alison Norrington
MA: Creative Writing & New Media
2007
Reading really consists of comprehension.
Reading is less about the physicality of books and pages, and is all about words and readers.
Jeff Gomez, Penguin USA
Random House
Penguin
Harlequin
Harper Collins
Macmillan
“Do you mean
‘the internet’?”
Possibly the future of the book lies with not so much the consideration of replacing books as a form.
Successful e-publishing could mean to disregard the concept of the page and to consider delivering stories in new ways, which isn’t far removed from the familiar and recognisable text and layout, but will embrace new technologies such as blogs and mobile content.
“We want to be ready to sell in any way possible”.
MA: Creative Writing & New Media?
“an investigation into the effects that interactivity, community and
Web 2.0 strategies bring to contemporary fiction, traditionally published in print form, by women, for women.”
Blogger - daily posts
Email to subscribers inbox from ‘Sophie’
Podcast chapters - ODEO & GABCAST
www.Sophie Dilemma.com
YouTube documentaries
Bebo
MySpace
Second Life
Forum
Micropoll
blood red tulips…. or chapter 22
Chapter Twenty Two was the first chapter with a title.
This was an attempt to lure readers that had subscribed through RSS feeds, in the hope that an intriguing title would be more of a hook than a simple alert of ‘Chapter Twenty Two’ and I noticed enhanced, regular traffic to Staying Single after including chapter titles.
• I’ve started up MySpace.com and Bebo.com accounts too - at Delaney’s recommendation - and if it wasn’t for Jacqui, my new assistant, then I’d never have the time or inclination to answer these propositions and character assassinations. I mean, what do you say to this:
To: [email protected]: [email protected]: You won‘t be single for long...
Babe, you’re totally gorgeousssss. My face is your armchair - come and sit on it
Nibbler. or this one
To: [email protected]: [email protected]: No messing - marry me!I know you will have had hundreds of emails from freaks and perverts promising you eternal happiness
or the biggest orgasm, but take it from me, I am your Mr Right. I have my own businesses and earn way over £250,000 a year. I will give you the perfect life. You are the perfect woman for me - brains and beauty, humour and independence - I want you.
Be mine. You won’t be sorry. I have 2 tickets for a weekend in Venice and one of them has your name on it. Come with me. You’ll see I’m genuine and a great catch too.
Worth a try.Life is short, but life is long too.Think about it.Larry.xxx Sounds kind of tempting, but also kind of freaky. If he’s such a great catch what the hell is he doing sending ME emails!
Christy Dena, cross-media publishing expert and my mentor, guided me through the CTA (call to action) cycle of;
i) primer, ii) referral, iii) reward,
to encourage meaningful interaction. I began to directly address readers with questions from Sophie, to ‘set the scene’ and then going on to give instructions of how and when to act to impact the storyworld as a ‘reward’.
www.universecreation101.com
800+ email subscribers in less than 4 months
5000 site visits (still averaging 3 per day)
4000+ Pulling Power views
www.creativecontentdigital.com
storyworlds ???
www.theconversationprism.com
www.seizethemedia.com
www.seizethemedia.com
www.seizethemedia.com
Ted Hope (http://www.thisisthatwebsite.com)
The 6 pillars supporting cinema:
content creation (author driven ) discoveryproduction (cost driven) promotion
participationpresentation
Ignoring these isolates thenarrative and prevents it from expanding
= Storyworld creation
Brian NewmanWhat Will People Pay For?
• Immediacy – instant options (for free on iTunes but also sell online?)
• Personalisation – free for general release but pay if personalised
• Authenticity – despite ‘free’, audience like a direct souvenir
• Embodiment – BE there. DO something. A talk? A screening?
• Patronage – audience/reader donations for additional content/involvement
• Accessibility –available online but easier to pay iTunes to access on ANY DEVICE
Loving NYFractured audience
Bite sized
Story-relevant platforms
Moving reader from one device to another is inviting them to click away and be distracted
Built in – NOT ‘bolt on’
www.storycentralDIGITAL.wordpress.com
