TV promotion

Adverts

• Trailers shown on various channels –timeslots /played during specific programmes with similar audiences to that of the film’s targeted audience

• Channels (such as ITV and Channel 4)are payed by the film’s marketing department to have the trailers played- and are shown at specific timeslots ,however many times as the channel allows depending on how much is payed.

Active product placement • Adverts made various products within the film for instance the Volvo car

in twilight which is used for the Volvo advert that uses footage from film as well as similar font used within the Twilight: eclipse trailer to show the brands connection to the movie franchise (campaign consistency)

Interviews with cast ,producers and directors (extended placement)

• Talk show interviews with cast members for instance :

• Alan Carr: chatty man with twilight cast

• The Oprah Winfrey show

• GMTV

Which allows the cast to promote the film and related products but also answer hosts questions that most fan/audience want to know.

Eclipse cast on Alan Carr’s Chatty Man

The Oprah Winfrey show

GMTV

Behind the scenes

• Beind the scenes programmes and features on channels like MTV-show an insiders view on the making of the film

• Targets the audience and Fan base and makes them feel involved which is essential for an audience in the era of web 2.0

Behind the scenes